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Rescooped by Gauthier Peyrouzet from Curation, Social Business and Beyond
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Infographic Reveals How Content Goes Viral

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]



Via janlgordon
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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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50 taxistas se convierten en publicistas: Inteligente campaña word ...

50 taxistas se convierten en publicistas: Inteligente campaña word ... | Customer activation | Scoop.it
50 taxistas se convierten en publicistas: Inteligente campaña word of mouth. February 15, 2012 Activaciones Escribe tu comentario. taxi. Buenos Aires.- Hablar sobre el producto que se vende no es cosa fácil, a la gente no siempre o casi ...
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Absolut: 20 ingeniosas campañas de Marketing y Publicidad alrededor de una botella - Puro Marketing

Absolut: 20 ingeniosas campañas de Marketing y Publicidad alrededor de una botella - Puro Marketing | Customer activation | Scoop.it
Ya hemos tratado en diferentes ocasiones algunas de las apuestas más creativas de esta marca innovadora. Desde los diseños exclusivos y...
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El Marketing de contenidos, clave para las empresas que buscan ... - Puro Marketing

El Marketing de contenidos, clave para las empresas que buscan ... - Puro Marketing | Customer activation | Scoop.it
El Marketing de contenidos, clave para las empresas que buscan ...Puro MarketingInformes como el de Social Media Examiner revelan que 72% de los empresas y comerciantes que mantienen una presencia activa en los medios y redes sociales afirman la generación...
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Rescooped by Gauthier Peyrouzet from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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The future of internet TV - Business Review Europe

The future of internet TV - Business Review Europe | Customer activation | Scoop.it
The future of internet TVBusiness Review Europe2011 was the birth year of internet television with the likes of Apple and Samsung making the first foray into the market, however 2012 is going to see internet television, or connected TV, make an...

Via Richard Kastelein
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Differentiated Service Experience Drives Performance - Accenture

Differentiated Service Experience Drives Performance - Accenture | Customer activation | Scoop.it

Un nuevo estudio de Accenture enseña la necesidad de entender las espectativas de los diferentes segmentos de clientes para optimizar la customer experience.

 

 

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20 Ways to Increase Content Visibility on the Top 4 Social Networks

20 Ways to Increase Content Visibility on the Top 4 Social Networks | Customer activation | Scoop.it
20 tips for cutting through the clutter and increasing content visibility on the top 4 social networks...
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3 Awesome Emails to Increase Customer Retention

3 Awesome Emails to Increase Customer Retention | Customer activation | Scoop.it
Customer retention is one of the most important things to get right in business. This post outlines 3 emails targeted at customer retention.
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Rescooped by Gauthier Peyrouzet from Online Business Models
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10 Business Models that Rocked 2010

"Some people stumbled upon great ways to make money. During 2010 many promising concepts reached a tipping point. Let’s take a closer look at their business models."

 

A bit old, but still full of useful examples, information ideas and packaged in an effective presentation format.


Via XPLAIN, Robin Good
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Robin Good's comment, November 9, 2011 10:16 AM
Thanks Stefanos for this one and for a memorable dinner in a so-so place. Learned lots of things from you. :-)
XPLAIN's comment, November 9, 2011 3:30 PM
Thank you Robin! The dinner was Great!
BTW the iPhone4 is in your way ;-)
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Los errores del márketing online - Expansión.com

Los errores del márketing onlineExpansión.comSegún una macroencuesta elaborada por IBM a 1.700 directivos, 79 de ellos en España, la mayoría de los directores de márketing de las empresas no se siente suficientemente preparado para gestionar la...
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Social Media para Hoteles | | Administración Hotelera

Social Media para Hoteles | | Administración Hotelera | Customer activation | Scoop.it
A continuación te daremos algunos consejos de social media para aplicar a tu hotel. Y podrás comenzar a aplicar en forma inmediata. Lo único que necesitarás.
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10 divertidos videos sobre Social Media « Blog Media Marketing Lab

10 divertidos videos sobre Social Media « Blog Media Marketing Lab | Customer activation | Scoop.it
Si se puede contad en video , mejor!
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6 casos españoles de errores en social media | Desenredando la red

6 casos españoles de errores en social media | Desenredando la red | Customer activation | Scoop.it
Media docena de casos españoles que por no utilizar de forma adecuada las redes sociales han visto como su reputación online ha salido bastante perjudicada.
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Las mejores campañas publicitarias de todos los tiempos : Marketing Directo

Las mejores campañas publicitarias de todos los tiempos : Marketing Directo | Customer activation | Scoop.it
Las mejores campañas publicitarias de todos los tiempos : Marketing Directo http://t.co/W77ESi15...
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El pontecial del Social Media en las PyMES #infografia | Diego Blog

El pontecial del Social Media en las PyMES #infografia | Diego Blog | Customer activation | Scoop.it
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Rescooped by Gauthier Peyrouzet from Marketing Strategy and Business
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How to Enhance Your Marketing Videos With YouTube Analytics | HubSpot

How to Enhance Your Marketing Videos With YouTube Analytics | HubSpot | Customer activation | Scoop.it

Creating video content can be a grueling process, leaving marketers with carpal tunnel from hours upon hours of editing and fine-tuning. On top of the production process, marketers stress about video promotion to enable people to find it, like it, and share it.

 

Lucky for you, YouTube recently launched an improved and more thorough analytics report to help you understand what's working and what isn't with your video marketing efforts.

 

You can determine which specific demographics watch your videos, track the sources of where people find and watch your content, and discover how long your audience is watching with YouTube's audience retention report. 

 

Here are the three valuable insights YouTube's analytics report offers marketers and how you can use them to improve your video marketing content for greater success...

 

Curated by Giuseppe Mauriello 

[read full article http://j.mp/sSFWdo]


Via Giuseppe Mauriello
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Five ways to improve your social media measurement

Five ways to improve your social media measurement | Customer activation | Scoop.it
Doing these things won't make measurement any easier, but it will make it more effective, and help you to improve your company's social media activities.
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Las pequeñas empresas aprovechan las ventajas del Social Media ...

Las pequeñas empresas aprovechan las ventajas del Social Media ... | Customer activation | Scoop.it
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El secreto de Victoria… un marketing angelical!

El secreto de Victoria… un marketing angelical! | Customer activation | Scoop.it
Victoria´s Secrets tiene un arma virtual la cual usa para enganchar a sus prospectos y generar mas ventas en sus actuales clientes; Creativos Inc lo explica en este post.
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Emprendedor 2.0: Social Media

Emprendedor 2.0: Social Media | Customer activation | Scoop.it
“El Social Media no es una campaña, debe ser parte de la estrategia para construir relaciones con los clientes”. Para lograrlo, las siguientes cuatro claves: 1) Marketing Relevante 2) Customer Experience Orquestado ...
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Marketing Viral, ¿merece la pena? | socialmedia network

Marketing Viral, ¿merece la pena? | socialmedia network | Customer activation | Scoop.it
Todos hemos oido hablar de las famosas 4P´s del marketing tradicional. Pero la entrada de lleno de los social media ha hecho que parte de estas 4P´s cambien y más si nos referimos al efecto del denominado marketing ...
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