CustDev: Customer Development, Startups, Metrics, Business Models
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Growth Hacking

Download growth hacking case studies (they're free) at www.growhack.com
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Jernej Adamic's curator insight, October 27, 2013 3:24 AM

101 and basic approaches of Growth hacking

CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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The Beginner's Guide to A/B Testing During Black Friday Cyber Monday – Shopify

The Beginner's Guide to A/B Testing During Black Friday Cyber Monday – Shopify | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
This complete A/B testing guide walks you through everything you need to know to earn valid test results and more cash this Black Friday Cyber Monday.
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Data-driven approach for eCommerce businesses to learn what works best without burning all the ads budget trying 
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Why Trello Failed to Build a $1 Billion+ Business – Noteworthy — The Journal Blog

Why Trello Failed to Build a $1 Billion+ Business – Noteworthy — The Journal Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard with sticky notes translated into a web browser and an iPhone…
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Building hyper-local multi-country platforms – Startups & Venture Capital

Building hyper-local multi-country platforms – Startups & Venture Capital | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
What all these companies have in common is that they need to build liquidity from scratch in every new market they expand into. Often, it’s not just limited to one side of the marketplace, they have to build both supply and demand, on a (hyper) local level, in order to launch a new (local) market. Why is that?
In all of these cases, at least one side of the marketplace, i.e., the supply or demand:
A) has a strong local component and is thus “illiquid”, i.e., it’s completely immobile (totally bound to the location) or, at most, only locally mobile/liquid (“mobility”);
B) is offline, i.e., the purpose of the marketplace is to make it available (or even better, bookable), online (“nature”)
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Growth Hacking: Strategies Learned Studying 77 Big Name Brands

Growth Hacking: Strategies Learned Studying 77 Big Name Brands | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Explore the growth strategies and techniques used by 77 big brands - including Uber, Spotify, PayPal and AirBnB - to gain traction & land paying customers.
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Growth Guide: How to Set Up, Staff and Scale a Growth Program

Growth Guide: How to Set Up, Staff and Scale a Growth Program | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
"Growth hacks" can be extremely helpful in driving viral growth early in a product's path to product market fit. However, sustaining long-term growth and reaching hundreds of millions of users requires a scientific approach to growth. In fact, growth experts resoundingly say that "growth hacking" is
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42 Pricing Tricks Based on Psychology & Neuroscience

42 Pricing Tricks Based on Psychology & Neuroscience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Welcome to a huge resource on pricing. You'll learn 42 psychological tricks to make your price more effective - without actually lowering it.
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Dawn of the Ultimate Unfair Competitive Advantage (Part 1)

Dawn of the Ultimate Unfair Competitive Advantage (Part 1) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Businesses try to differentiate themselves with a competitive advantage, but most never find or sustain one. A rare few will discover an “unfair” competitive advantage. The best of the best create…
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Not even wrong - ways to dismiss technology

Not even wrong - ways to dismiss technology | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How do we get beyond 'that's a toy!' and 'but everything looked like a
toy!', and try actually to understand whether a new technology might
matter? What are valid lines of reasoning, and what statements are 'not
even wrong'?
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From Launch to Series A: Get Your Finance Plan Right (3/10)

From Launch to Series A: Get Your Finance Plan Right (3/10) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Our limited sample tells us that it tends to take 12 months to get to 10k and another 12 to go from 10k to 100k. Some exceptional founders in great markets can do it in less time.
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Facebook and the Cost of Monopoly

Facebook and the Cost of Monopoly | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Facebook gave one of the worst keynotes in a long time: there was no vision, just the adoption of Snap’s. It’s the inevitable outcome of a monopoly.
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If you can't explain it Intelligent Growth: Finding & Testing Your Marketing Channels

If you can't explain it Intelligent Growth: Finding & Testing Your Marketing Channels | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
If you can't explain it simply, you don't understand it well enough. Albert Einstein
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Growth Benchmarks Are (Mostly) Useless

Growth Benchmarks Are (Mostly) Useless | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Quick note: I wanted to let you know that we are starting to build out the team at Reforge. We are hiring a Sr Product Marketing Manager, Sr Content Developer, and a Content Marketer. If you, or someone you know, is passionate about professional development/education then please get in touch
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A/A Testing: How I increased conversions 300% by doing absolutely nothing

A/A Testing: How I increased conversions 300% by doing absolutely nothing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There are few things wantrepreneurs (all due respect, I’m a recovering wantrepreneur myself) love to talk about more than running A/B tests. The belief seems to be that if they just keep testing, they will find the answer, and build the business of their dreams. Most of them are wrong. Many of their businesses would
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A Half Dozen Lessons about the Right Burn Rate (Post Product/Market Fit in a Connected World)

A Half Dozen Lessons about the Right Burn Rate (Post Product/Market Fit in a Connected World) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Mark Suster, Fred Wilson, Tomasz Tunguz and Danielle Morrill have written blog posts on burn rates. These posts and others are linked to in the Notes to this blog post as is usual. This post will focus on the optimal burn rate after product/market fit has been proven by a business. In other words, the…
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How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare

How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How would Seth Godin launch a new startup anonymously, with $1,000, and 90 days to spare? Here’s the exact 5-step process.
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The First-Ever Blockchain Marketing Technology Landscape (2017) - Never Stop Marketing

The First-Ever Blockchain Marketing Technology Landscape (2017) - Never Stop Marketing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
…. and the Vast Opportunity It Represents If you are an entrepreneur or investor with an understanding of the needs of marketers and the core concepts of marketing, you have just landed upon a massive opportunity. Introducing the Blockchain Marketing Technology Landscape (2017), the first-ever mapping of marketing solutions based upon blockchain and decentralized technologies. [If you know of one missing ... Read More
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Ecommerce Brand Storytelling: a Growth-Driven Guide

Ecommerce Brand Storytelling: a Growth-Driven Guide | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good — you tell stories to sell more products. Here’s a hard truth you need to understand when it comes to…
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Winning Strategies for Applied AI Companies – Machine Learnings

Winning Strategies for Applied AI Companies – Machine Learnings | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
To give you a little more context — and paraphrasing Alex’s post — we have entered the third wave of AI startups. The wave of applied AI companies. The first wave was purely research-driven companies…
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Do More! What Amazon Teaches Us About AI and the “Jobless Future”

Do More! What Amazon Teaches Us About AI and the “Jobless Future” | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We hear again and again that AI and robots are going to take away human jobs. My broken kettle says otherwise. Yesterday, I set my electric kettle down awkwardly on the edge of the sink. Crash! It…
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Why Customer Lifetime Value Matters to Small Businesses (& How to Calculate It)

Don't turn into that entrepreneur on Shark Tank who doesn't know their numbers. Here's why customer lifetime value matters to small businesses.
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9 Key Milestones from Seed to Series A – Point Nine Land – Medium

9 Key Milestones from Seed to Series A – Point Nine Land – Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

I was this week at Numa Berlin. I gave a second talk after the one I gave at HEC Seed Summit some weeks ago. Whilst the first talk was focused on best practices for SaaS entrepreneurs 

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SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ACV vs ARR is an extremely confusing topic that seems to be calculated differently within many SaaS companies. This post sets out to clear up the confusion.
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The complete SaaS guide to calculating and optimizing Lifetime Value (LTV)

The complete SaaS guide to calculating and optimizing Lifetime Value (LTV) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A successful SaaS business model relies on lowering your cost of acquiring your customer (CAC) and extending their Lifetime Value (LTV). Here's how to calculate, track, and optimize your LTV.
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The State of SaaS Pricing [Infographic] | OpenView Labs

The State of SaaS Pricing [Infographic] | OpenView Labs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.
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