Shell social media oil spill a 'coordinated online assassination' | Curriculum Resources | Scoop.it

Shell social media oil spill a 'coordinated online assassination'...

An excellent example of the power of social media,
coupled with an environmental aspect:

Shell's social media has been "hijacked" by
Greenpeace in a very clever and very convincing campaign.

http://www.theage.com.au/technology/technology-news/shell-social-media-oil-spill-a-coordinated-online-assassination-20120719-22bpe.html

(Short link in case the long one breaks - http://goo.gl/25mmU )

Shell's social media has been "hijacked" by
Greenpeace in a very clever and very convincing campaign.