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Rescooped by Dona Chakraborty from Socmed Tool Box!

5 social media tools to save time and boost efficiency

5 social media tools to save time and boost efficiency | Current Updates |
Social media isn’t free—it requires your precious time. These tools aim to give you back some of those minutes and hours, and help you increase your marketing and PR efforts.

Via Dr. Susan Bainbridge, Conor Cusack
Christino Martin's comment, January 16, 2013 12:22 AM
Thanks for the post
Mary Dantes's comment, January 18, 2013 6:52 PM
I'm following you, Chintan Jain. Follow me too. Thanks.
designbynewton's curator insight, January 20, 2013 11:44 PM

You can add the One-Touch social media program at

Rescooped by Dona Chakraborty from Just Story It!

Five Ways to Be a (Social Media) Clutter-Buster & Better Biz Storyteller

Five Ways to Be a (Social Media) Clutter-Buster & Better Biz Storyteller | Current Updates |

What a great article that is related to business storytelling! Biz storytelling is all about finding and sharing stories that create engagement. The steps below give tips for how to do this: listening, conversations, etc. I particularly like the last point: go offline -- because that is when storytelling REALLY starts happening, and where relationships are cemented.

Thanks to fellow curator Brian Yanish for finding and posting this article! His review is below:

So if you’re not engaging on social media because you think “everyone else is doing it, so why bother,” or you just don’t think people are going to notice your content, that’s a cop out. If you have something interesting to say, then SAY IT. You never know when your tweet, post, blog or video will be exactly what someone was hoping to find on any particular day.


Wait. Let’s back this train up.

Before I go further, let me say first that you really have to buy in to the importance of even showing up. I mean, why talk about breaking through clutter if you don’t believe there’s value in adding your 2 cents to social conversations. You have to know who you want to talk to and where they play. What’s your objective and what’s your message? No need to figure out how to get people’s attention if you don’t know WHY you want their attention.

Once you have that all squared away, then by all means, start breaking through and turning heads. Here’s how.

1) Develop a noticeable social presence. This is the bare minimum, but you’d be surprised how many brands and businesses don’t have completed profiles. So here’s the starting point—make your profiles interesting. Social media is fun, so have fun with your profiles! Post funny pictures. Have a sense of humor. And engage. Don’t talk at—talk with. Social media is a two-way street, not a commercial.

2) Listen to the conversations. You know how when you’re at a party and you walk up to a group of people, you wait a moment before you jump in? You don’t want to be rude, so you listen first to see what they’re talking about. You can learn a lot by listening. Figure out who your customers are talking to in their social circles, and listen. This will help you craft your message to be more targeted. More interesting, if you will. And your message will rise to the top.

3) Be an equal-opportunity player. I almost deleted that because it sounds bad—but it’s interesting, so I’m going with it. What I mean is, it’s impossible to engage with your entire audience and drive your message through if you aren’t playing on several social networks. This may mean your social promotion campaign lives in various forms on several networks in order to be relevant. Not everyone tweets. Not everyone posts. Not everyone pins. But you, my friend, are a marketer, which means you speak the language of the people, wherever they are. You know. When in Rome.

4) Create a conversation, not just a campaign.  A campaign is a good place to start—but don’t end there. If you take away nothing else but this today, fine. Just get this: Marketing on social media is NOT about advertising and promotion. If you’re on Facebook, Twitter and Pinterest to just sell your stuff and promote the heck out of it, you don’t stand a chance of breaking through the clutter. People will turn a blind eye. Consumers are advertised to all day long, in so many ways. But a brand who actually engages with them? Listens to them? Asks questions and responds back to theirs? Now that is something they’ll notice. Trust me.

5) Go offline. Crazy, right? So crazy this just might work. Start the conversation online, but then try taking it out of the social media sphere. Last I checked most of our cell phones could still make calls. What if you reached out with something more personal than a tweet? Or mailed something to follow up after an online interaction? Social is just a means to building an introduction. But the magic happens when you carry the connection beyond the online world and into the real world.

Key Takeaway: You want to turn heads in social media? Be interesting. Engage with your networks. Create conversation. Respond to your audience. Care about them as much (if not more) than your campaign. These things will get you noticed and help you bust through the clutter.

Great article from by Bryan Kramer

Via Brian Yanish -, Dr. Karen Dietz
Elizabeth Cora Hayes's curator insight, July 31, 2014 7:53 AM

5 tips on how to cut through the social media clutter and turn audience's heads, i think these tips are valid because nearly everyone is using social media as a marketing tool so naturally, the clutter is forever growing. The tip i agreed with the most was number 4 (create a conversation, not just a campaign). This rang true with me as i tend to ignore advertising messages on social media, however i am more likely to pay attention to an active conversation between a brand and its customers. 

Malee Van Den Berg's curator insight, September 15, 2014 8:53 PM

This article provides tips on how to cut through the clutter in social media. Can be very useful and relevant for many businesses since the use of social media as an advertising and marketing platform is growing rapidly. The article encourages businesses to be interesting and engage with networks by using social media in an effective not careless way. 

Duy Long Dang's curator insight, October 1, 2014 2:49 AM

there are five ways to beat the clutter and the most interesting way for me is the number 2, which is listern to the conversation

Rescooped by Dona Chakraborty from Just Story It!

We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Current Updates |

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!

This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.


Here's what caught my attention:


Social Producers are the new storytellers


**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media


**They know how to  trigger desirable (and social) actions, reactions and transactions


**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.


**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each


The difference between Social Producers and traditional content creators is they begin with social outcomes


**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy


**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network


**The overall story and outcome defines the nature of the social object.




**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.

**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.

**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.

**As you think about your content strategy for social networks, do so from the perspective of a social producer.


**While the social effect is certainly a goal, the social effect is also the result of social design.


**In the end, people are going to talk, so give them something to talk about!


Curated by Jan Gordon covering, "Curation, Social Business and Beyond"


Read full article here: []

Via janlgordon, Dr. Karen Dietz
janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.
Rescooped by Dona Chakraborty from Just Story It!

Consumer Storytelling on Facebook: An Untapped Branding Opportunity

Consumer Storytelling on Facebook: An Untapped Branding Opportunity | Current Updates |
Do people still care about longer-form blog posts and narratives to tell stories in the era of Pinterest, YouTube, and Twitter? The answer is yes.

Via Dr. Karen Dietz
Dr. Karen Dietz's curator insight, December 21, 2012 6:10 PM

Hooray! Social media storytelling is not limited to 140 characters or short quips. 

This article discusses how popular 1,000+ word stories are on Facebook and how important the stories your customers share will be in 2013.

Story on!

This review was written by Karen Dietz for her curated content on business storytelling

Rescooped by Dona Chakraborty from Just Story It!

Why your social media plan needs gurus and storytellers

Why your social media plan needs gurus and storytellers | Current Updates |

"I’m a storyteller, not a strategist

Anytime I get on the phone with a business who wants to hire me to do some social media work and they ask me about, analysis, measurement tools and anything that has to do with numbers I tell them “I’m an Indian person who is lousy at math. Contrary to popular belief we’re not all good with numbers.” My strength is the ability to tell great stories, and create content. Does that mean I’m useless? Absolutely not … and it’s because there is a digital divide emerging."


I love the core message of this post -- for business success hire both a strategiest AND a storyteller!


Why? Because you will receive the best of both worlds. Not only will you identify and execute (hopefully) an winning social media strategy, you will also learn how to tell your business stories effectively in different social media channels. Yeah!


Go read the article for more info on why this marriage makes so much sense.


Thanks fellow curator Gregg Morris @greggvm for finding this article!


Here's the original link: ;


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
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