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Rescooped by Dona Chakraborty from Just Story It
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Ethical Storysharing: My Words, Not My Story : Video For Change

Ethical Storysharing: My Words, Not My Story : Video For Change | Current Updates | Scoop.it
Our colleague Aspen Baker with Exhale shares her experiences and views on ethical #storytelling. http://t.co/lW8xz3BM #digitalstorytelling

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Dr. Karen Dietz's curator insight, January 4, 2013 1:15 PM

Now here is a very powerful article about how a story, once it leaves our lips, can be co-opted, changed, and used to divide -- all counter to the original message of the story.


Truly there are significant ethics involved in story sharing -- especially for nonprofits, and with for-profit businesses also. 


Many social issues are emotionally charged. That's the case here where the topic is abortion. Same with guns, drugs, violence, hunger, etc.


Look beyond the abortion topic here and really hear the message about story sharing ethics.


When nonprofits share the stories of those they serve -- or highlight a social problem -- ethics become critically important.


When businesses share employee or customer stories and do not pay attention to the ethics of story sharing, they are in for a backlash.


To download a free ethical guide for storytelling, go to my website at http://www.juststoryit.com/story-resources.htm and scroll down the page to download #5


Be an ethical story sharer. Do the right thing.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, January 5, 2013 10:21 AM

Sharing stories, listening, while allowing others to express how they see things is a powerfully connective tool we so often forget. 

Dr. Karen Dietz's comment, January 7, 2013 4:52 PM
That is so true Monica! I love playing with listening activities so I can be more aware of my surroundings, and more aware of what people are really trying to tell me. And of course marketing without listening is just broadcasting, which won't take you very far!
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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Current Updates | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...

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Dr. Karen Dietz's curator insight, December 12, 2012 8:02 PM

What a great post that reminds us what is most important in our business storytelling and how to achieve it -- whether it be in fundraising, sales, or marketing.


Are you following the Golden Theme? The Golden Theme for stories is: we are all the same.


If you can express the Golden Theme and do what the author Eric Foley suggests, you will have the Midas touch. 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Michael Katz's curator insight, October 6, 2013 10:33 PM

It's all about making connections.

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Fibers of Storytelling (and Not Sucking)--Is Your Biz Ready for Storytelling?

Fibers of Storytelling (and Not Sucking)--Is Your Biz Ready for Storytelling? | Current Updates | Scoop.it
Brady Josephson: Fibers of Storytelling (and Not Sucking)Huffington Post (blog)Mitch Joel calls this doing justice to your brand narrative. Scott Stratten says this is being awesome, not unawesome.

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Dr. Karen Dietz's curator insight, December 18, 2012 12:31 PM

What kind of a foundation does your business (for profit or nonprofit) need in order for your storytelling to really work?


According to this article, it's 4 things: like doing great work and proving it. And demonstrating a love of customers/donors/supporters.


Makes sense to me. What the article is saying is that businesses have to be able to walk their talk. Alignment between the stories they tell and how the business actually operates is critical for believability and authenticity.


So before you get on the storytelling bandwagon, make sure you are really ready to start the process by doing an internal check first.


Then go for it! Happy storytelling....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Dona Chakraborty from Just Story It
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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Current Updates | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Sandra V. Barbosa's comment, November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.