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Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI.
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Suggested by Agnipravo Sengupta |
Scoop.it!
Agnipravo Sengupta's comment,
January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
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Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates.
I agree with this well written statement about the "new SEO":
"Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success."
Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.
Phil never loved the busywork anyway. Now he, and his fellow SEO experts have more time for thinking BIG PICTURE and helping to create content strategies, new Key Performance Indicators (KPIs), strategies and tactics that can WIN and WIN FAST in this new "social shares rule all" post SEO Is Dead world.