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316 Million Video Viewers Ignored by B2B Marketers

316 Million Video Viewers Ignored by B2B Marketers | Curation Revolution | Scoop.it
316 Million Video Viewers Ignored by B2B Marketers?


Great study by David Rose showing MAJOR brands unprepared for video, sill using flash and looking out of it. Video and mobile are, at least initially, Darwinian. If you have your act together there it helps appear as if your act is together everywhere (whehter it is or not is a real debate). When major brands still have flash, don't sniff that I'm on an iPad or iPhone they appear stupid and out of touch as David points out. Marty

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As Print Media Embraces Video, So Must Brands

As Print Media Embraces Video, So Must Brands | Curation Revolution | Scoop.it
Increasingly print news media are embracing video in the online arena and that further heightens the need for brands to use online video as a way of telling their stories.


Video tsunami is coming. Marty

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Rescooped by Martin (Marty) Smith from Online Video Publishing
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How Online Video Changes The World

How Online Video Changes The World | Curation Revolution | Scoop.it

****I've been calling this the video tsunami and believe it is upon us based on my experience as an Ecommerce Director. Marty

TED's head Chris Anderson has a point. In this 18' long video of his live presentation he illustrates why online video may be indeed a truly transformative force as we have probably never seen before.

The ability to see and learn from each other is something we have never been able to do on such a global scale. ...and the effects are pretty amazing.

Recommended. 8/10

Check out also the supercool presentation deck done on Prezi, right here: http://prezi.com/osrhmatdot3d/chris-anderson-how-web-video-powers-global-innovation/  


Via Robin Good
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Online Video Blows Up @BIIntelligence

Online Video Blows Up @BIIntelligence | Curation Revolution | Scoop.it
BII Chart Of The Day...

 

2011 looks like it was the year that online video hit the big time, according to newly released data from comScore. Average daily uniques rose 43 percent, videos viewed were up 45 percent, and videos per viewer jumped 37 percent.


Unsurprisingly, YouTube accounts for a little over 50 percent of all videos streamed in the U.S. This doesn't fully capture that consumers are increasingly streaming bigger files too, like movies on Netflix, shows on Hulu, and even sports on ESPN.
The bottom line is that consumers want to access content when they want it, where they want it. Ultimately, content owners will have to bend to their will and, for video, this means the option to stream online.

 

Read more: http://www.businessinsider.com/online-video-takes-off-2012-2#ixzz1mhGJSjJQ


Via Larry Kless
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Scooped by Martin (Marty) Smith
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Video Marketing Secrets

Video Marketing Secrets | Curation Revolution | Scoop.it

David Rose from MagneTVideo did a great job at our Internet Marketing Meetup in Raleigh. This post summarizes David's "video marketing best practices" and are guaranteed to help you understand how important video is in any Internet marketing mix. 

Martin

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