Curation Revolution
54.9K views | +0 today
Follow
Curation Revolution
Curation the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Online vs Shared Economy Understanding What It Takes To Succeed

Online vs Shared Economy Understanding What It Takes To Succeed | Curation Revolution | Scoop.it

 the Marty Note - Future of...Well Everything
This post reminds me of a favorite recent read - The Intention Economy by Doc Searls. I've never understood the distinction between the sharing and on-demand economies. This Inc post provides an excellent definition of both. 

The post asks the larger question too. Who will survive and why without really answering it other than philosophically since only time will tell. These two paragraphs are worth burning into your memory:

"Uber is the classic example--I need a ride and four minutes later a driver picks me up. Even better, I can see exactly how close the driver is getting to my location the entire time I'm waiting, which improves the actual experience of a well-designed service. Customers are expecting the same seamless delivery of every kind of service fromfinding a place to sleep to food delivery. The list of services people want to be able to quickly order online will keep growing.
 

For optimized online purchasing and guaranteed consistency, companies should consider the nuances within the market and become the expert in each industry of interest. And according to Davis, the key to becoming an industry expert is having a smooth path to purchase. This includes transparent pricing, easy estimates, and a simple way to purchase the service online.
 

Uber is the classic example--I need a ride and four minutes later a driver picks me up. Even better, I can see exactly how close the driver is getting to my location the entire time I'm waiting, which improves the actual experience of a well-designed service. Customers are expecting the same seamless delivery of every kind of service fromfinding a place to sleep to food delivery. The list of services people want to be able to quickly order online will keep growing.


For optimized online purchasing and guaranteed consistency, companies should consider the nuances within the market and become the expert in each industry of interest. And according to Davis, the key to becoming an industry expert is having a smooth path to purchase. This includes transparent pricing, easy estimates, and a simple way to purchase the service online."

No comment yet.
Rescooped by Martin (Marty) Smith from Must Market
Scoop.it!

Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti

Content Marketing's Magic Beans: 4 Sharing Tips - via Curatti | Curation Revolution | Scoop.it

Sharing is the "magic beans" of content marketing. Sharing starts the train,but there are ways to share that help generate more shares. This post includes 4 Sharing Tips:

* Give Expertise Away.
* Following Is Currency, Spend It.
* Presence Makes You Real.
* Trust in Karma of the Share.

If you plant these magic beans your content marketing will reach for the clouds. Just make sure to run for the hills if you year, "Fee-Fi-Fo-Fum".

Therese Torris's comment, February 19, 2014 4:14 AM
Great post, Marty, thanks !