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Playing Games Online - Gamifying UX Design To Enhance Experiences and Promote Engagement 

Playing Games Online - Gamifying UX Design To Enhance Experiences and Promote Engagement  | Curation Revolution | Scoop.it

User engagement is at the heart of any design philosophy. With the user-centered approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites, and programs like online games.

 

The objective is to make a product easy and enjoyable for users to use. Making a product easy to use and enjoyable enhances user experience (UX) leading to increased user engagement. Even traditional online card games like pool rummy have enhanced user experience.

 

The secret lies in gamification in the UX design, which has assumed high importance in recent years. Although a very modern concept, it does have a far-reaching impact on the understanding of user preferences and increasing user engagement.

Martin (Marty) Smith's insight:

When everyone has a website winning changes. To do the same things as everyone, in the same way, is sure to end badly. Games and gamification change our thinking from conversion to entertainment, loyalty, and community.  

I study video games and video game development trying to adapt the level up gamification most games use to e-commerce. And you? Is your marketing playing games online?

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The New SEO - Who Loves Ya Baby? via Curagami

The New SEO - Who Loves Ya Baby? via Curagami | Curation Revolution | Scoop.it

The New SEO

This Curagami post takes issue with the priority and emphasis of two "old world" SEO posts. When Jeff Bullas suggests, important tweaks could result in top rank he over reaches. 

When Forbes worries about content length, they ask the wrong question in the wrong way. Here's a thought experiment to prove the point - does Oprah need to worry about technical SEO tweaks or content length? 

Answer: No Oprah does not. When your tribe is as loyal, eager to consume and collaborate as Oprah's SEO is moot and adds little. Think Oprah achieved her position of trust and created such a loyal tribe by tweaking or manipulating content? 

 

Neither do we. Do we miss the days when a tweak here or there meant rank? You bet. Life was easier then, but marketing is so much better now, and it will become better still. 

 

The rub is Jeff and Forbes are right and wrong at the same time. Technically every tip Jeff shares is correct, but the emphasis is backward. Jeff starts with keywords. In this Curagami post we suggest starting with your story, your "why": http://www.curagami.com/seo-loves-ya-baby/  

Martin (Marty) Smith's insight:

The problem with a Jeff Bullas and Forbes SEO post is they miss the point of the "new" SEO - to win hearts, minds, and loyalty with authenticity, stories, and collaboration. We suggest listening more and technically tweaking or worrying about content length less. 

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