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Rescooped by Becky Mowat from Business Improvement!

4 Tips for Better Email Marketing Subject Lines

4 Tips for Better Email Marketing Subject Lines | Curation Cloud |

Via Daniel Watson
Becky Mowat's insight:

A short, practical, easy- to- use guide for small business owners to market their products via email.

Louise Maxwell's curator insight, January 7, 2014 6:17 PM

Email marketing is still a big part of small business success. This informative article gives some tips on how to make sure it works in your strategy.

Brett.Ashley.Crawford's curator insight, January 8, 2014 11:28 AM

A/B testing is essential for reaching higher results.

Marcellus Maxximus's curator insight, January 13, 2014 2:19 AM

I read this and thought that this was very helpful to business's that market using email, because that email you send could be the first impression on the customer you send it too, so the subject line is key because its the first part of the email they will see. So you have to make it a good one that will keep the customers reading.

Scooped by Becky Mowat!

Solvonauts : New Open Search Engine

"The search engine only indexes content with either a public domain and / or Creative Commons license, and as such everything within it is available for reuse without any major need for copyright clearance or checking. 

As well as being a search engine we have :

A Moodle Repository plugin to allow you to add OERs directly into Moodle -
A WordPress plugin to allow you to show OER on your WordPress blog -
A Chrome plugin which allows you to check for OER on a website (such as the results returned by a Google search)

The entire repository ( ), harvesting code ( and all data (  is available on github

All of this is open source. The goal is hopefully to allow people from all over the world (the code is internationalised) to create their own repositories and curate their own open content. The code also has a modularised structure and so can be extended relatively quickly to allow for different tools, new APIs and new features. Hopefully with some more time the site could become almost WordPress like with the ease of usage and so on, so forth.

We've tried to create a topology around the repository, focusing on promoting and encouraging reuse and repurposing. Tied into the repository is a series of APIs and tools which would allow (OAI style) for a series of repositories to talk to each other and share resources to harvest. We've also a second Moodle plugin ( which allows the repository to visit your Moodle (should you so wish) and see if you've used any resources that we have information on. In doing so, an idea of how popular a resource is (sort of paradata) could be. Paradata could be used to influence search results, or could be displayed as per metadata.

In terms of where we can harvest / index, at present the harvesting code supports RSS (all types), ATOM, OAI (DC), FlickR API, Tumblr API, Youtube API and the Slideshare API. OER publishing seems to have moved to a publish almost everywhere (which I think is a good thing) but it makes indexing these resources properly hard.

Lots more to discuss and we've set up a community site as well to help handle this

Becky Mowat's insight:

What a timesaver for e-educators, content writers and curators!

Ava Chen's curator insight, November 26, 2013 9:21 AM

A new open search engine tool. It also offers sevearl plugin options to users in different platform. Give it a try to see what are the results come out ;-) 

Rescooped by Becky Mowat from Technology Resources for K-12 Education!

197 Educational YouTube Channels You Should Know About - InformED

197 Educational YouTube Channels You Should Know About - InformED | Curation Cloud |

Via Anna Hu
Becky Mowat's insight:

A comprehensive and valuable curation of the most important sources for elearning videos!

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Rescooped by Becky Mowat from Content curation trends!

Inventing the future of publishing through human curated big data

Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.

Via Guillaume Decugis
Becky Mowat's insight:

Wow!This is slideshare is a must read for all of us insomniac curators! Find out how our "humanrithms"  help us to curate! You will feel better about spending  wee hours curating with this excellent slideshare about how Big data+Human Curation=Clever Publishing and Sharing!! Thankyou for an excellent and funny slideshare  Guillaume Decugis,  Co-Founder and CEO of!

José Antônio Carlos - O Professor Pepe's curator insight, October 4, 2013 1:33 PM

Excelente apresentação de Gillaume Decujis, co-fundador e atual presidente da, sobre alternativas para tirar proveito da inundação de dados que tomou conta da web e transformá-los em informaçoes de relevo.

Beth Kanter's curator insight, April 9, 2014 12:49 PM

related to this conversation?