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Rescooped by sayasearch from Content Curation World
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Content Curation Tools: The Organized Supermap of Over 400 Services

Content Curation Tools: The Organized Supermap of Over 400 Services | curation | Scoop.it

Via Robin Good
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Alex Grech's curator insight, August 9, 2013 11:35 AM

My current absorption with Pearltrees started with an exploration of Robin Good's incredible structure.  To be studied, admired and shared.

Loli Olmos's curator insight, August 19, 2013 7:35 PM

¡Excelente! ¡Menudo trabajo!

John Thomas's curator insight, February 12, 2014 9:50 AM

Content Curation Tools: The Organized Supermap of Over 400 Services

Rescooped by sayasearch from A cool selection of cool search engines with extra flavours
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Qwant

Qwant | curation | Scoop.it

 

>> The whole web on a single page
Qwant, a new vision of the web...

 

>> With Qwant, refine your search

Up until now, searching several websites was necessary to find relevant information: search engines, social networks, shopping websites, etc.

 

>> Try Qwant, you’ll love it:

 

1) Use Qwant as your default search engine.

 

2) Drag and drop this link on the Home icon of your browser to use Qwant as your homepage.

 


Via Mhd.Shadi Khudr
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Telecommuting, Serendipity, and Innovation - IEEE Spectrum

Does proximity spur collaboration? A new study finds it does.
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New Wave of Curation Platforms Hit Targeted Audiences

New Wave of Curation Platforms Hit Targeted Audiences | curation | Scoop.it
There is more to content marketing than writing for Google's robots. A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences — if you know what these ...
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Rescooped by sayasearch from The MarTech Digest
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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | curation | Scoop.it
Big Data's great, but it can rob your brand of serendipity.

 

Key excerpt...

 

All this is good — mostly. These tools can certainly make our profession more efficient. But they also can make brands less exciting and surprising. With all of this information at our disposal, we risk robbing brands of opportunities for serendipity — the delightful surprises that happen when we least expect them, attracting the attention of consumers.

 

Pursuing innovations in "big data" is essential, but that doesn't mean we should ignore the element of surprise, because surprise is still probably the most powerful marketing tool of all. Here's why....


Via CYDigital
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CYDigital's curator insight, May 13, 2013 10:09 AM

Spot on! As you create your content, construct your headlines, write your Subject Lines, build your apps, create your decks, pull together your messaging, etc., "surprise" truly is underutilized. With all this marketing technology, are we becoming too stoic and rational to recognize the value of surprise? What can you do to surprise your audience? What can you do to shock and amaze? There's significant science behind the value of surprise, and you'll want to click through to read. And then afterwards, as you continue to execute on your content marketing strategy, ask yourself; "how am I surprising my targets?"


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