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Rescooped by abhijit pradhan from Just Story It!

The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Curating Mode ! |

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.


Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.


If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.


I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.


The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.


There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!


Thank you Giuseppe Mauriello for finding this article!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
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Rescooped by abhijit pradhan from Just Story It!

7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Curating Mode ! |

Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.


Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.


This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.


Have a delightful read and day!


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
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Scooped by abhijit pradhan!

Just Story It - Scoops

Just Story It - Scoops | Curating Mode ! |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is:  ;

Dr. Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!