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10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool - Profs

10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool - Profs | Curateme | Scoop.it
1. Take advantage of Page features

2. Use hashtags

3. Show off Events on your business Page

4. Share your Event at optimum times

5. Cross-promote with cohosts and influencers

6. Use Facebook's Page Plugin

7. Promote with a QR code

8. Share content to create buzz

9. Host a Facebook contest or promotion

10. Promote with Ads

Via CYDigital
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CYDigital's curator insight, October 31, 2016 7:05 PM

Don't ignore this: it's a great blueprint for FB events.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. 

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Coca-Cola’s “Liquid Content” Marketing Strategy

Coca-Cola’s “Liquid Content” Marketing Strategy | Curateme | Scoop.it
The world's most recognizable brand is definitely not hurting for talent. Coca-Cola has been celebrated for innovative, touching, and effective marketing for over 100 years.
Via Stefano Principato
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Luke Hornsby's curator insight, September 20, 2016 5:41 PM
This article basically describes the "liquid content" marketing strategy that coca cola has come up with. The coca cola company came out with a video describing a lot of their theories about the liquid content strategy. the video explains all the details you need to know about Cokes marketing strategy.

Coca Cola came up with a system in its 10th chapter of the video. The system is the liquid and linked concept. "Its liquid because of how it moves between the people who interact with it, with the idea of social amplification at the core. Its linked because it ties together coca colas business objectives with their brands and their customers interest."
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Emmener le comex dans le digital, Transformation

Emmener le comex dans le digital, Transformation | Curateme | Scoop.it
“ L'arrivée d'un chief digital officer au sein de l'instance de direction ne suffit pas à digitaliser l'organisation et sa culture. Ce serait un leurre de penser qu'il suffit de nommer un digital officer et de l'installer à la...”
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How Kraft is driving real-time relevancy with Pinterest ads - Social networks - Mobile Marketer

How Kraft is driving real-time relevancy with Pinterest ads - Social networks - Mobile Marketer | Curateme | Scoop.it

Via Kelly Lieberman
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The New Rules of Search Engine Optimization (Infographic) - Business 2 Community

The New Rules of Search Engine Optimization (Infographic) - Business 2 Community | Curateme | Scoop.it

Via Alexandre Guapyassu, Elliot Walker
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Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada | Curateme | Scoop.it
“Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings, Google now offers a trifecta of options for displaying customer feedback in search […]”
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Le Trigger Marketing

Le Trigger Marketing | Curateme | Scoop.it
Le Trigger marketing est l'action de déclencher tout un processus, après une action du prospect/client.

Via Alexandre Kuhn
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YouTube Lets Users Skip 65% of Pre-Roll Mobile Ads on Android Devices

YouTube Lets Users Skip 65% of Pre-Roll Mobile Ads on Android Devices | Curateme | Scoop.it
“ In what sounds like a contrarian action, YouTube is allowing viewers to skip pre-roll ads on mobile videos after 5 seconds and doesn't make...”
Via Thomas Faltin
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Rescooped by Olivier Rippe from Defining New Media
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TrueView - YouTube Pilots Video Pre-Roll Ads | ClickZ

TrueView - YouTube Pilots Video Pre-Roll Ads | ClickZ | Curateme | Scoop.it
Pre-roll video advertising can be annoying, but this offering has advantages over other approaches.
Via Scott Scanlon
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Rescooped by Olivier Rippe from Video Tips and Tech tips ~Monika McGillicuddy 603-944-9172
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How TrueView Affects Brands and TV Advertising [Creator's Tip #86]

“ Some video marketers recommend moving all advertising budget dollars from TV to YouTube's TrueView ads, but a study from the Interactive Advertising Bureau s...”
Via Monika McGillicuddy
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YouTube TrueView Ads: Anticipated Results & Tips

YouTube TrueView Ads: Anticipated Results & Tips | Curateme | Scoop.it
“ There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the sear...”
Via Manish Dhane
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Pinterest moves into travel after launching new tools to help users plan trips

Pinterest moves into travel after launching new tools to help users plan trips | Curateme | Scoop.it
“ Pinterest has introduced a new way to help its users derive value from pins in a whole new market: travel. Tonight, the company showed off its Place Pins, a new experience to allow ...”
Via Kelly Lieberman
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Les Reseaux Sociaux en 2013 en 10 points - Paperblog

Les Reseaux Sociaux en 2013 en 10 points - Paperblog | Curateme | Scoop.it
2012 a été une année charnière dans l'usage des réseaux sociaux. Le mobile a profondément changé la manière de consommer l'information.
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Infographie : 14 étapes pour rendre Google accro à vos contenus - Actualité Abondance

Infographie : 14 étapes pour rendre Google accro à vos contenus - Actualité Abondance | Curateme | Scoop.it
11 novembre 2016 - Le site Nature Digitale avait publié il y a quelques semaines de cela 22 interviews d'experts SEO proposant leurs meilleures stratégies pour être visible s par Actualité Abondance

Via Christophe Dané
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le Top 10 des tendances technologiques By Forrester

le Top 10 des tendances technologiques By Forrester | Curateme | Scoop.it
“ Forrester vient de publier son rapport annuel sur le Top 10 des tendances technologiques et selon cette étude, tout porte à croire que les entreprises vont investir dans les technologies de bout en bout afin d’acquérir, servir et fidéliser leurs clients.”
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The 20 Most Popular Hotels Around the World According to Pinterest

The 20 Most Popular Hotels Around the World According to Pinterest | Curateme | Scoop.it
“ One billion pins have spoken: These are the best places to stay.”
Via Kelly Lieberman
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Les marques déçoivent les consommateurs sur les réseaux sociaux

Les marques déçoivent les consommateurs sur les réseaux sociaux | Curateme | Scoop.it
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How To Use Google Plus for Local Business

How To Use Google Plus for Local Business | Curateme | Scoop.it
http://www.howtoseo.us - Search Engine Optimization training and strategies that work. I get asked by local business owners all the time "How can I use Google Plus to market my business?”
Via TheCurator
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10 Notorious Reasons Why in 2014 Google Plus is Essential for Your Business.

10 Notorious Reasons Why in 2014 Google Plus is Essential for Your Business. | Curateme | Scoop.it
Don't Get Left Behind Your Competition! Embrace Google Plus and Get Social. This post highlights how and why businesses need to be engaging with Google Plus through Google + Local.
Via TWM Tressera Web Media
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Volkswagen crée une publicité qui passe automatiquement les Pre-roll sur Youtube

Volkswagen crée une publicité qui passe automatiquement les Pre-roll sur Youtube | Curateme | Scoop.it
“ Les Pre-roll publicitaires diffusées avant de regarder des vidéos sur les plateformes spécialisées telles que Youtube, Dailymotion… sont souvent très intrusives et contraignantes pour les internaut...”
Via GoodMorningSenegal
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En Australie, Youtube utilise un pre-roll géolocalisé pour retrouver les personnes disparues !

En Australie, Youtube utilise un pre-roll géolocalisé pour retrouver les personnes disparues ! | Curateme | Scoop.it
Quand Youtube rend ses publicités pre-roll utiles ! 1600 : c’est le nombre de personnes portées disparues en Australie. Enlèvement, mort accidentelle, nouvelle vie… la police australienne est à la recherche du moindre indice et n’hésite pas à communiquer pour inciter les gens à être attentif. En 2013, elle s’est allié avec Youtube pour lancer un pre-roll géolocalisé affichant des visages de disparus en fonction de la position géographique de l’internaute. Plus d’1,2 million d’australiens ont vu les messages et ont pu, s’ils le pouvaient, livrer des indices à la police en cliquant sur le bouton « Yes, I have ». (...)
Via Tribu Solidaire
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Only 30% of YouTube Users Skip Pre-Roll Ads

Only 30% of YouTube Users Skip Pre-Roll Ads | Curateme | Scoop.it
Youtube introduced a new form of advertising in December 2010, called TrueView, where they gave people the option to skip past pre-roll ads on videos.
Via Brian Yanish - MarketingHits.com
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Le format publicitaire TrueView arrive sur l’application mobile YouTube

Le format publicitaire TrueView arrive sur l’application mobile YouTube | Curateme | Scoop.it
“ Les formats publicitaires sont nombreux sur YouTube et permettent aux marques de promouvoir leurs produits au plus grand nombre. Parmi eux, TrueView est un format publicitaire assez astucieux.”
Via Philippe Coup-Jambet
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Google mesure les gains de notoriété pour les marques bénéficiant du dispositif TrueView sur YouTube

Google mesure les gains de notoriété pour les marques bénéficiant du dispositif TrueView sur YouTube | Curateme | Scoop.it
“ Google a révélé lors du YouTube Brandcast, la soirée de rentrée de YouTube, les résultats d'une étude d’efficacité liée au dispositif TrueView qui permet de ne payer que les vidéos visionnées par les internautes (voir archive).”
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Infographie : L'e-mailing sera responsive ou ne sera pas

Infographie : L'e-mailing sera responsive ou ne sera pas | Curateme | Scoop.it
Le taux d'ouverture des e-mails est désormais supérieur sur mobile à celui sur PC. D'où la nécessité d'adapter ses campagnes aux smartphones.

Via Thierry Pires, Renaud MENERAT
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