Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Valeintines Treats - Dunes Medical Solutions Spa in Myrtle Beach Conway

Valeintines Treats - Dunes Medical Solutions Spa in Myrtle Beach Conway | Innovative Marketing and Crowdfunding | Scoop.it
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Kids Use Coding Skills to Hack Online Games

Kids Use Coding Skills to Hack Online Games | Innovative Marketing and Crowdfunding | Scoop.it
Children as young as 11 are using coding skills to hack accounts on social media and gaming sites, a report says.
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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | Innovative Marketing and Crowdfunding | Scoop.it
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
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AlGonzalezinfo's curator insight, February 8, 2013 9:26 PM

here are a few great tools to develop infographics PLUS a tool that allows you to easily record your own presentation videos!

Contact Boostonsvotrestartup's curator insight, February 9, 2013 6:09 AM

http://www.seomoz.org/blog/10-tools-for-creating-infographics-visualizations to keep it for when you desesperate ...

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Your New Device Got Kickstarter Funding; Now Comes The Hard Part

Your New Device Got Kickstarter Funding; Now Comes The Hard Part | Innovative Marketing and Crowdfunding | Scoop.it
Kickstarter began three years ago as a platform to fund creative artistic projects, but devices like the Pebble watch have quickly turned the limelight toward hardware innovation and in turn, put the crowdfunding movement firmly on the map.
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6 Habits of Remarkably Likable People

6 Habits of Remarkably Likable People | Innovative Marketing and Crowdfunding | Scoop.it
They're charming. They're genuine. And they can make an entire room full of people smile.
Marty Koenig's insight:

How likable are you? These are great practices to, well, practice :-)


Marty Koenig

CxO To Go

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Minna Kilpeläinen's curator insight, February 19, 2013 7:23 PM

They lose the power pose.

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Apple Rolls Out iOS 6.1 With Enhanced LTE Support

Apple Rolls Out iOS 6.1 With Enhanced LTE Support | Innovative Marketing and Crowdfunding | Scoop.it
Apple has issued its first major update to iOS 6, boosting a few new bells and whistles and bug fixes.
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What Are the Benefits of a Business Plan?

What Are the Benefits of a Business Plan? | Innovative Marketing and Crowdfunding | Scoop.it
Creating a business allows you to identify potential problems and opportunities your business might face, avoid penalties, fines or other legal problems, adapt to changes in the marketplace and let you expand or contract from a position of...
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After A Successful Kickstarter Campaign, Connected Data Raises $6M For Its Transporter Secure Cloud Storage Device | TechCrunch

After A Successful Kickstarter Campaign, Connected Data Raises $6M For Its Transporter Secure Cloud Storage Device | TechCrunch | Innovative Marketing and Crowdfunding | Scoop.it
A new company called Connected Data wants to change the way people do cloud storage, with a dedicated, Internet-connected storage device called the Transporter.

Via Berend de Jonge
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Amiigo: Fitness Bracelet for iPhone and Android

Amiigo: Fitness Bracelet for iPhone and Android | Innovative Marketing and Crowdfunding | Scoop.it
The Amiigo Bracelet measures and tracks specific exercises, reps, sets, heart rate, calories burned. See your details immediately on your iPhone or Android!
Marty Koenig's insight:

Nice...How to Plan, Prepare, Launch and Engage a crowdfunding campaign. 

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Protest the Hero NEW ALBUM

Protest the Hero NEW ALBUM | Innovative Marketing and Crowdfunding | Scoop.it
We have completed all of our obligations to record labels. It's time to go it alone and take control of our careers. It's now or never!
Marty Koenig's insight:

I'm seeing a great example of how to run a successful crowdfunding campaign. You can too.


info.crowdfundenergy.com/totalplan/


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The Crowdfunding Gold Rush for 2013

The Crowdfunding Gold Rush for 2013 | Innovative Marketing and Crowdfunding | Scoop.it
Commentary By David Drake While 2012 was an amazing year for crowdfunding, 2013 should outdo it. Here are my half dozen predictions for the year – and why this new form of capital formation will co...
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Marja Wouters's curator insight, January 25, 2013 6:20 AM

Marja Wouters's comment, Today, 11:52 AMI am still very skeptical about crowdfunding becoming a factor of importance in The Netherlands. Think there will be major changes needed both in the giving culture of it's citizens as well as in the tax laws of our country. And most important: the politicians need to change their negative attitude towards the arts before anything towards a different system of investing in the arts can and will succeed.
Lalita Krishna's comment, January 25, 2013 8:00 AM
I am also skeptical. I think it puts another burden of content creators to keep track of funds and be accountable. In Canada we have a lot of issues on Taxes and what is considered a grant versus a donation.
Therese Lemarchand's comment, January 27, 2013 3:33 PM
In response to previous comments, in any kind of funds, taxes are an issue, as are production costs to a creator. Crowdfunding allows to enlarge the basis of funders, and I am convinced it will become of great importance for institutions, and especially in France where the state disengages.
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Major U.S. Brands and Social Media [Infographic] | Social Media Today

Major U.S. Brands and Social Media [Infographic] | Social Media Today | Innovative Marketing and Crowdfunding | Scoop.it
Social media has gone mainstream, and businesses that fail to recognize this will be left behind or soon out of business. Major U.S. brands have recognized the extraordinary power of tapping into social media for marketing and promotional purposes.
Marty Koenig's insight:

Social media is not going away. I've helped tons of people get going. 

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A Look Back at Indiegogo's Successful Year in Crowdfunding

A Look Back at Indiegogo's Successful Year in Crowdfunding | Innovative Marketing and Crowdfunding | Scoop.it
Global crowdfunding platform Indiegogo released its 2012 statistics last week, focusing on campaigning, community and video within the past year.
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Lalita Krishna's curator insight, January 20, 2013 4:27 PM

Amazing success. Would love to see an analysis on the projects that didn't work and why.

Rob Neumann's curator insight, January 28, 2013 3:46 PM

These stats are useful indicators of where this is going in 2013...

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How a Real-Time Weather App Took Kickstarter by Storm

How a Real-Time Weather App Took Kickstarter by Storm | Innovative Marketing and Crowdfunding | Scoop.it
Dark Sky is a weather app with a very cool twist: It just offers short-term, hyperlocal forecasts.
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Bacon enthusiasts converge in Iowa for festival

Bacon enthusiasts converge in Iowa for festival | Innovative Marketing and Crowdfunding | Scoop.it
DES MOINES, Iowa (AP) — The smell of bacon was in the air Saturday as thousands converged on Iowa's capital city for an increasingly popular festival celebrating all things connected with the meat.
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10 Tools for Creating Infographics and Visualizations

10 Tools for Creating Infographics and Visualizations | Innovative Marketing and Crowdfunding | Scoop.it
Communicating visually is one of the most effective ways to explain complex concepts and relationships, both internally with your teammates and externally with your clients.
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8 Things Remarkably Successful People Do

8 Things Remarkably Successful People Do | Innovative Marketing and Crowdfunding | Scoop.it
The most successful people in business work differently. See what they do--and why it works.
Marty Koenig's insight:

How remarkable are you? How successful are you?

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Rover.com secures $7 million investment

Rover.com secures $7 million investment | Innovative Marketing and Crowdfunding | Scoop.it
Dog-sitting website Rover.com announced Monday that it received $7 million in second-round financing.
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How the Super Bowl Super Sizes Its Host City's Economy [INFOGRAPHIC]

How the Super Bowl Super Sizes Its Host City's Economy [INFOGRAPHIC] | Innovative Marketing and Crowdfunding | Scoop.it
Th Super Bowl is a bigger boon to its host cities than many probably realize. This infographic contains some staggering numbers.
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5 Project-Crushing Kickstarter Mistakes & How to Avoid Them - Blog - How to fund a project on Kickstarter.com

5 Project-Crushing Kickstarter Mistakes & How to Avoid Them - Blog - How to fund a project on Kickstarter.com | Innovative Marketing and Crowdfunding | Scoop.it
5 Project-Crushing Kickstarter Mistakes & How to Avoid Them - Blog After going through so many projects, it quickly becomes clear that there are patterns between the high funded projects do and the mistakes being made by other projects that...
Marty Koenig's insight:

This is very much the same thing I coach for Kickstarter, Indegogo or other crowdfunding campaigns. 


See http://info.crowdfundenergy.com/totalplan/


Marty Koenig

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Social Media Etiquette: 12 Step Checklist

Social Media Etiquette: 12 Step Checklist | Innovative Marketing and Crowdfunding | Scoop.it
I love social media. I can connect with others and quickly find out what they're doing. But when I learned some people are now finding out about the death of friends via Facebook, I began to despise
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Pablo Roux's curator insight, February 2, 2013 5:55 AM

Awesome!

A. Brian Dengler's comment, February 2, 2013 9:13 AM
This is great. Thanks for sharing!
Leaders Online's curator insight, February 5, 2013 5:50 PM

Het blijft soms zoeken wat je wel of niet plaats op social media. Hier een voorstel voor een checklist. 

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Kickstarter Power: Use the PPLE Method

Kickstarter Power: Use the PPLE Method | Innovative Marketing and Crowdfunding | Scoop.it
totalplan
Marty Koenig's insight:
21% of all projects listed on crowdfunding sites around the world never even get off the ground. That is, not even one cent is pledged to their campaign.

90% of the projects that hit 30% of their target go all the way to meeting and often

Now it's your turn!


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Top mobile technologies to watch out for in 2013 - Mobile Marketer - Strategy

Top mobile technologies to watch out for in 2013 - Mobile Marketer - Strategy | Innovative Marketing and Crowdfunding | Scoop.it
It is evident that mobile has captured the attention of many top brands, and technologies such as QR codes and augmented reality have helped pave the way.
Marty Koenig's insight:

What's the next big trend?

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Video-Seo: youTube Ranking Factors (infographic)

Video-Seo: youTube Ranking Factors (infographic) | Innovative Marketing and Crowdfunding | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
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soulemane elias's comment, March 19, 2013 5:25 PM
very nice
soulemane elias's comment, March 19, 2013 5:25 PM
very nice
soulemane elias's comment, March 19, 2013 5:25 PM
very nice
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Cancer Doctor Burzynski's Case Dismissed!

Cancer Doctor Burzynski's Case Dismissed! | Innovative Marketing and Crowdfunding | Scoop.it
After 15 years of battle, the Texas Medical Board ends its fight to revoke Dr. Stanislaw Burzynski's medical license.
Marty Koenig's insight:

Just goes to show ya how intrenched the major pharma is with the government. Nothing has changed.


Marty

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