Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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The Peer Economy Will Transform Work (or at Least How We Think of It)

The Peer Economy Will Transform Work (or at Least How We Think of It) | Innovative Marketing and Crowdfunding | Scoop.it
The nature of work is changing, just as it has in the past.
Marty Koenig's insight:

Peer economy. P2P economy. gig Economy. Freelancer economy. Micro-job economy. whatever you call it, it can't be ignored. 

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Lola Ripollés's curator insight, December 21, 2013 3:11 AM

Peer economy- the future is here. sharing at work will also change the rules. But the web is here to stay.

Sunil Malhotra's curator insight, December 21, 2013 4:44 AM

The power of open collaboration has never been greater than it is now. The world has stepped into an age that's hurtling towards  billions of connections - as Tom Koulopoulos highlighted in his recent book Cloudsurfing - between human beings and machines in ways hitherto unimagined.

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LinkedIn Top Contributors: New Alternative For Developing Thought Leadership - Social Strand Media

LinkedIn Top Contributors: New Alternative For Developing Thought Leadership - Social Strand Media | Innovative Marketing and Crowdfunding | Scoop.it
LinkedIn Top Contributors helps develop thought leadership for group members and also spawns hope for group managers.
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3 Unexpected Consequences of a Great Office Culture

3 Unexpected Consequences of a Great Office Culture | Innovative Marketing and Crowdfunding | Scoop.it
I’ve written before about the benefits and logistics of creating a great startup culture.
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Serial entrepreneur Bill Baker on mastering the art of startup funding

Serial entrepreneur Bill Baker on mastering the art of startup funding | Innovative Marketing and Crowdfunding | Scoop.it
Serial entrepreneur Bill Baker says there are three and only three risks to consider and mitigate in order to have a shot at getting funding from investors, especially in a tough economy like this one.
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Martin (Marty) Smith's curator insight, December 19, 2013 7:09 PM

Great post and "mitigating risks" is what startup investing is all about at leas that is what my VC friends tell me.

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What Happens in an Internet Minute? #infographic

What Happens in an Internet Minute? #infographic | Innovative Marketing and Crowdfunding | Scoop.it

Via Brian Yanish - MarketingHits.com
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Sunil Malhotra's curator insight, December 16, 2013 5:31 AM

Wow ... 1 minute!

IOANNIS APOSTOLOU's curator insight, December 16, 2013 9:26 AM

In time...the internet world!

aanve's curator insight, December 16, 2013 9:56 AM

Website Designing Company in Delhi-India,SEO Services Company Delhi

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Why Hustling Helps People To Become Insanely Successful

Why Hustling Helps People To Become Insanely Successful | Innovative Marketing and Crowdfunding | Scoop.it
Take a page from Twitter investor Chris Sacca to take your career to the next level--put your nose to the grindstone hustle schlep slog and invent a...
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Selling: Be memorable or die

Selling: Be memorable or die | Innovative Marketing and Crowdfunding | Scoop.it
There is nothing worse than your prospective customers not getting back to you. ...
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Why You Should Care about Stage-Based Marketing - Pardot

Why You Should Care about Stage-Based Marketing - Pardot | Innovative Marketing and Crowdfunding | Scoop.it
Here’s the thing: consumers don’t really want to talk to salespeople. In fact, according to a report by DemandGen, 90% of business buyers say when they’re ready to buy, they’ll find you.
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B2B Tech Buyers and Content Marketing: Which Assets Are Most Influential, and When?

B2B Tech Buyers and Content Marketing: Which Assets Are Most Influential, and When? | Innovative Marketing and Crowdfunding | Scoop.it
Eccolo Media has released its latest "B2B Technology Content Survey Report" based on 503 respondents responsible for influencing or making technology buying decisions in the
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ManuMan's curator insight, December 11, 2013 7:09 PM

In the metal working industry we see similar results. Many people have already concluded thier needs long before they call or visit the supplier. Engage early and Engage often. Not because you want to sell something, but more over, because you want to help more then the others.

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5 Ways To Reframe Your Thinking To Be More Like Elon Musk

5 Ways To Reframe Your Thinking To Be More Like Elon Musk | Innovative Marketing and Crowdfunding | Scoop.it
How do innovative minds like Elon Musk and Steve Jobs come up with their groundbreaking ideas? Here's five ways they think differently.
Marty Koenig's insight:

The article says, "The idea here is that often an opportunity reveals itself to you because you see the interconnection of two things, the interdependence of things, that others cannot see."


So can this ability be taught? Is it genetic?

I have thought about this for a long time, too.

My youngest son and I both have an enhanced ability to connect things that aren't normally connected. To visualize patterns that other's likely haven't thought of. 


Here's one: I'm a CFO and a CMO. I've had both roles at the same company. More than once. Go figure. Not that I'm comparing myself to Musk and Jobs. 


There has been quite a bit of talk lately on how these two don't see eye-to-eye. One is left-brained, and te other is right-brained, never the two shall meet. 


I believe that when someone is super curious, they learn things that other's don't. When one that has explored work and life through a variety of glassese, instead of getting pigeon-holed in a career or doing one thing for a very long time, they can apply their whole mind to creative solutioning. 


If a structured way to increase this ability exists, or proves successful, that's awesome. In the end, I believe it's quite simple: Give kids and adults a way to easily build new mental models (ala Jean Piaget) or in other words, more neural connections not only between the left and right brain, but within sections of the whole brain. 


That's my two cents on it. 


This article is enhanced by Marty Koenig, curator of several topics on scoop.it. http://scoop.it/u/martykoenig and a fiverr Super Seller http://fiverr.com/BizGrowthCoach 




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Brett.Ashley.Crawford's curator insight, December 11, 2013 3:59 PM

I like to think of it as "creative yet logical thinking that combats common sense" :-)

Nacho Vega's curator insight, December 11, 2013 4:56 PM

Be #creative my friend!

Raymond Versteegh's curator insight, December 12, 2013 3:01 AM

As an avvid lifehacker I try to see connections where others don't. This scoop and its article I find a nice read and sparks my imagination . Ray

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Homeless 'Journeyman Hacker' Leo Grand Launches Mobile App

Homeless 'Journeyman Hacker' Leo Grand Launches Mobile App | Innovative Marketing and Crowdfunding | Scoop.it
After three-and-a-half months of coding lessons, a homeless New York City man named Leo Grand launched a mobile phone app called "Trees for Cars."
Marty Koenig's insight:

What a great idea! 

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5 Reasons Why Landing Pages Are a Must

5 Reasons Why Landing Pages Are a Must | Innovative Marketing and Crowdfunding | Scoop.it
Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.
Marty Koenig's insight:

Having used landing pages for year for my business and my clients' businesses, they really are a not optional marketing tactic. Theya re easy to create, but they need to tell a story. They can't just talk about your product or service, and all the features and beneifts. That's self-serving a won't engage customers. They'll bounce. 


You must get a little personal, so you can resonate with your target ideal customers. When marketers pay attention to the meanin of social marketing/collaborativemarketing/engagement marketing/story marketing...they'll suceed better than before. That's not optional in the year 2014. 


Curated by Marty Koenig http://scoop.it/u/martykoenig and http://fiverr.com/bizgrowthcoach

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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers | ClickZ

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers | ClickZ | Innovative Marketing and Crowdfunding | Scoop.it
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JumpCloud eyes expansion, names new CEO - Denver Business Journal

JumpCloud eyes expansion, names new CEO - Denver Business Journal | Innovative Marketing and Crowdfunding | Scoop.it
JumpCloud, a Boulder startup that automates cloud-computing server management...
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How Many People Use LinkedIn? [Infographic]

How Many People Use LinkedIn? [Infographic] | Innovative Marketing and Crowdfunding | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Lauren Moss, Lori Wilk
Marty Koenig's insight:

Personally, I am spending more and more time on LinkedIn. Even opted for a premium subscription. 

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Amanda Groover's curator insight, December 20, 2013 12:49 PM

Linked In is and will continue to be a developing form of new business development and social networking in its truest form.  Linked In is postioning itself to be the virtual hub of news content and interaction within one platform!  Look at this data!

Abi Adeleke's curator insight, December 23, 2013 2:51 PM

Wow! USA is clearly the leader in using LinkedIn! Pretty cool infographic!

Felice Kimbrew's curator insight, October 27, 2014 1:07 PM

LinkedIn is an extremely professional social media website. I know a friend who gained a professional opportunity just by posting his personal qualifications on LinkedIn. Great site!

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7 Reasons Employees Don't Trust Their Leaders

7 Reasons Employees Don't Trust Their Leaders | Innovative Marketing and Crowdfunding | Scoop.it
As the world mourns the loss of Nelsen Mandela and commemorates his greatness as a leader, we would do well to remember that one of the many hallmarks of his leadership was trust. The greatest leaders in the world gravitated toward Mr.
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Is Facebook About to Enter Crowdfunding? Donate Button

Is Facebook About to Enter Crowdfunding? Donate Button | Innovative Marketing and Crowdfunding | Scoop.it
Is Facebook the next Kickstarter #CrowdFunding
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lululemon blog: (cross)fit for travel

lululemon blog: (cross)fit for travel | Innovative Marketing and Crowdfunding | Scoop.it
read more related posts:goal-getter: dan wellsyoga for crossfitcrossfit mythbusterschip’s love list
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7 Mistakes Unsuccessful Job Seekers Make

7 Mistakes Unsuccessful Job Seekers Make | Innovative Marketing and Crowdfunding | Scoop.it
Do you send out mass email inquiries or spend all your time job hunting online? If so, you may be sabotaging your chances.
Marty Koenig's insight:

Yep. Take her advice. 

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FI.co: 5 Things I Learned as an Entrepreneur This Year

FI.co: 5 Things I Learned as an Entrepreneur This Year | Innovative Marketing and Crowdfunding | Scoop.it
Founder Insight gives you feedback from the startup trenches. In this post from his blog, Lima Founder Institute mentor, Bradley Joyce (CEO, Socialyzer), shares 5 important lessons in entrepreneurship he learned last year.
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2014's Top Content Marketing Trends - Pardot

2014's Top Content Marketing Trends - Pardot | Innovative Marketing and Crowdfunding | Scoop.it
2013 is coming to a close, and the verdict on content marketing is in. This year, according to a recent survey by MarketingProfs and the Content Marketing Institute, 93% of B2B marketers bought into the content marketing frenzy.
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Let’s Move Recruiting to the Marketing Department - ERE.net

Let’s Move Recruiting to the Marketing Department - ERE.net | Innovative Marketing and Crowdfunding | Scoop.it
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Barry Johnston's curator insight, December 11, 2013 4:06 PM

I think the message is starting to get out, Recruitment is Sales and Marketing , not HR.

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Hacker Makes Drone to Hijack Other Drones

Hacker Makes Drone to Hijack Other Drones | Innovative Marketing and Crowdfunding | Scoop.it
A hacker has created a system to use a drone to hack into other drones and hijack them, turning them into zombies.
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Boulder is America’s startup capital | Impact Lab

Boulder is America’s startup capital | Impact Lab | Innovative Marketing and Crowdfunding | Scoop.it
Downtown Boulder, Colorado Boulder, Colorado has become an entrepreneurial powerhouse. The high-tech startup culture has given Boulder a prosperous economy
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Angela Heath's curator insight, December 10, 2013 3:42 PM

Boulder is a great pace for boomer business growth.  Especially if you are in the tech industry, check out the possibility of a corporate relocation.

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Reddit is donating free ad space to the first 250 'deserving' crowdsourcing projects

Reddit is donating free ad space to the first 250 'deserving' crowdsourcing projects | Innovative Marketing and Crowdfunding | Scoop.it
Reddit today announced a great deal for its self-serve advertising platform. The company is donating free ad space to crowdfunding projects; all you have to do is follow the three steps ...
Marty Koenig's insight:

This is awesome! 

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