Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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The Most Important Skill for Great Leaders?

The Most Important Skill for Great Leaders? | Innovative Marketing and Crowdfunding | Scoop.it
It doesn’t matter how competent you are as a leader, you won’t get very far if your team doesn’t trust you.
Marty Koenig's insight:

The "T" in K,L,T. 

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How To: Become a Servant Leader

How To: Become a Servant Leader | Innovative Marketing and Crowdfunding | Scoop.it
Bossing around employees is so passé. Developing people, treating them with respect, encouraging their talents and input—these are trends that research has proven build strong companies and give them the competitive edge. Servant leadership—the philosophy of focusing first on the needs of employees and customers—has gained popularity in recent years, with numerous Fortune 500 firms like TDIndustries, Aflac and Synovus subscribing to its principles.
Marty Koenig's insight:

Everyone should read this.

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6 Habits of True Strategic Thinkers

6 Habits of True Strategic Thinkers | Innovative Marketing and Crowdfunding | Scoop.it

Via Anne Leong, Daniel Watson
Marty Koenig's insight:

I have found it's very hard to find true strategic thinkers. Most people are in their day-to-day space. 

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Dr. Laura Sheneman's curator insight, December 20, 2013 11:04 AM

Think about your role as a librarian and aim to develop these habits.  It will keep us on the cutting edge of transformation.

ASPEL Editor's curator insight, January 14, 2014 5:01 AM

Often times we are faced with the temptation to reach for a fast (and potentially wrongheaded) solution. However, a good strategic leader holds steady, synthesizing information from many sources before developing a viewpoint. If your leader lacks some level of peripheral vision, it can leave your company vulnerable to rivals who detect and act on ambiguous signals. We need strategic leaders who will foster open dialogue, build trust and engage key stakeholders, especially when views diverge. Find out how to become the strategic leader your company needs!

 

 

Molly McClure [molly@fremontconsulting.com]'s curator insight, April 4, 2014 1:24 PM

We have several strategy consultants available in Canada and the US. Sales and strategic management dashboards. Sales accounts analysis; where to focus your sales efforts and glean revenue generating sales behaviors. Reach out to me at molly at fremontconsulting dot com

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Storytelling Tips for Leaders - No. 1 Spotting Stories

http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...

Via Dr. Karen Dietz
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Marty Koenig's comment, March 9, 2013 3:13 PM
Right on, I call it THE BIG WHY.
Dr. Karen Dietz's comment, March 10, 2013 2:22 PM
Love it Marty!
Leaders Online's curator insight, March 13, 2013 6:48 AM

Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje...

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Likability matters more at work as social networks and videoconferencing grow.

Likability matters more at work as social networks and videoconferencing grow. | Innovative Marketing and Crowdfunding | Scoop.it
As social networks and videoconferencing grow, the ability to come across as likable is shaping how people are sized up and treated by bosses and co-workers
Marty Koenig's insight:

The proliferation of video, 1-way and n-way make it important to come across as likable. This is a characterstic that can be learned. But not everyone can learn it. Fundametally, who you are and your story is what matters.

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Five Ways to Use Your Brain to Build a Better Business

Five Ways to Use Your Brain to Build a Better Business | Innovative Marketing and Crowdfunding | Scoop.it

Via Daniel Watson
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Jeff's curator insight, March 26, 2014 3:20 PM

visit www.AffiliatesApps.com

Melita Valcich's curator insight, March 27, 2014 7:02 PM

This is worth a read.

Nacho Vega's curator insight, March 28, 2014 4:28 PM

"This excellent article, suggests that business owners can better use their brains to understand what employees need psychologically in order to excel and perform, and it recommends the adoption of five neural leadership practices to help them work better with their teams to solve problems and make more-informed strategic decisions."

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Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Innovative Marketing and Crowdfunding | Scoop.it
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Dr. Karen Dietz
Marty Koenig's insight:

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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Dr. Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.


What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 


All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it