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Indiegogo mulls equity crowdfunding, but only if rules won't 'stifle innovation' - Financial Post

Indiegogo mulls equity crowdfunding, but only if rules won't 'stifle innovation' - Financial Post | CrowdFunding-guide | Scoop.it
Indiegogo mulls equity crowdfunding, but only if rules won't 'stifle innovation' Financial Post As Canadian entrepreneurs wait for regulations in the works that could allow them to use crowdfunding to seek equity investment from the general public,...
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12 Secrets for Success in Crowdfunding for Social Entrepreneurs - Forbes

12 Secrets for Success in Crowdfunding for Social Entrepreneurs - Forbes | CrowdFunding-guide | Scoop.it

Most important excerpt:

 

1. “A successful campaign should have at least 50-60% of funds committed before the campaign launches.” - Nathaniel Houghton, Founder and CEO of the Congo Leadership Initiative


2. “Make a video that sells you and the idea within 2 minutes,” - Nathaniel Houghton


3. “be really creative and make something that is shared solely for its uniqueness.” - Javan Van Gronigen, Co-Founder ofDonately and Founder of Fifty & Fifty,


4. “to put money behind a good campaign so you can do the grunt work to make it successful (emails, phone calls, web work, etc.).” - Van Gronigen


5. “Have a strong social network.”  Of those I surveyed for this article, only about 20% felt you could raise more than $2 per person in your social network.  If you only have 78 Facebook friends and you’ve never understood what Twitter is for, building a successful crowdfunding campaign will be a challenge.


6. social entrepreneurs need to “come along side their fundraisers to cheer them on.”; “The most important thing is to make it easy for supporters to share the campaign with their contacts. Writing out emails and social media communications for their use makes it possible to grow the campaign organically through existing supporters.”


7. organizing your list into As, Bs, and Cs, where the As are the “low hanging fruit.”  “If I could raise 25% from my A list I knew chances were good that the B’s and C’s would close the rest,” she says. - Joy Schoffler, Principal of Leverage PR and who previously engaged in raising capital for startups


8. “Tell a great story:”  Alex Budak, Co-Founder ofStartSomeGood, says, “Remember to tell your potential supporters why you’re doing this in the first place.  Why are you dedicating your life to this issue?  Why are you giving up sleep and a traditional career to make a difference in this manner?  Speak to your vision and your impact, and don’t forget to connect with supporters on a personal level.  Let your passion and your personality show through.  Ultimately your ability to tell a compelling story and connect with your community will drive your success,” he concludes.


9. “Again and again!”  Doepker suggests that, “You need to engage your family, friends, social network, media and influencers in your industry. Be sure to include a call to action and why backing your campaign matters. For example, back UNA Fashion [on Indiegogo] to make a style statement and change the world through the movement to ‘fashion the change!’”


10. Expertise, traction and scale:  Rory Eakin, Co-Founder of CircleUp, notes that, “We find the most successful entrepreneurs are able to demonstrate three things for potential investors: expertise, traction, and potential to scale.”


11. It takes work:  Howard Orloff, Managing Director and Mayor of IPO Village, “The effort and resources put in to creating [and] promoting the campaign cannot be overestimated. The greatest idea or business concept can easily be lost in a poorly presented campaign.”


12. Public relations: “From experience, we have found that retaining a PR firm familiar with the industry can be extremely worthwhile if you land the right firm… do your due diligence!” -  Simon Erblich, Founder of IPO Village

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How to Find Sponsors for your Website, Blog, Product or Service

http://www.HireYourVirtualAssistant.com/ WaltRibeiro | In this interview Walt Ribeiro the founder of For Orchestra reveals how he successfully secured more t...
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5 Tips for a Successful Crowdfunding Campaign

Watch Alon get all worked up while giving his 5 tips for a successful crowdfunding campaign. More info: http://invested.in http://blog.invested.in http://fac...
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Awesome gig: A crowdfunding Guide

Awesome gig: A crowdfunding Guide | CrowdFunding-guide | Scoop.it
I struggled to find a complete Kickstarter campaign checklist, road map or plan. I couldn't find one. So I created it. It's very comprehensive.

Hit a wall trying to raise angel capital money to start or grow your business?
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An Effective Marketing Model for Selling High-Value Content While Giving Most of It Away for Free


Robin Good: if you want to get a glimpse of what are going to be  some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one.

 

Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work.

 

The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price.

 

A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends.

 

Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach.

It should be used as a model.

 

 

Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10

 

Slideshare presentation: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them

 

 

 

 


Via Robin Good
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Barbara Kurts's comment, January 9, 2013 9:09 PM
my topics here http://www.scoop.it/t/health-leads-plus
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Fifty & Fifty | A Humanitarian Creative Studio

Fifty & Fifty | A Humanitarian Creative Studio | CrowdFunding-guide | Scoop.it

Our philosophy—and ultimate success—capitalized on "one-click" engagements, trackable user progress, and making the user connection to policy and culture makers—largely through Twitter—seamless. And that was the catalyst, really. Crowd-sourcing.

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How to get Corporate Sponsors to Love you

Working with a corporate sponsor for your program or organization might seem like a challenge; but in this video, DoSomething.org COO Aria Finger shows us ho...
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UK Crowdfunding Today — Independent Advice and Comment on the UK Crowdfunding industry

UK Crowdfunding Today — Independent Advice and Comment on the UK Crowdfunding industry | CrowdFunding-guide | Scoop.it
Independent Advice and Comment on the UK Crowdfunding industry...
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Kickstarter crowdfunding checklist. Planning for your Kickstarter roadmap, tips and advice

Many startup entrepreneurs were asking me about crowdfunding and if Kickstarter was a good option. They wanted to know Kickstarter how to succeed, crowdfundi...
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