Crowdfunding
3 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by UluleDE from Crowdfunding Newsletter
Scoop.it!

Institut für Kommunikation in sozialen Medien » Warum die @huffpostde eigentlich #Crowdfunding ermöglichen sollte

Institut für Kommunikation in sozialen Medien » Warum die @huffpostde eigentlich #Crowdfunding ermöglichen sollte | Crowdfunding | Scoop.it

Via Wolfgang Gumpelmaier-Mach
UluleDE's insight:

"Das beharrliche Eintreten für guten Journalismus und die gemeinsame Finanzierung durch die Herde der Leser" => Crowdfunding ! 

more...
No comment yet.
Rescooped by UluleDE from Crowdfunding World
Scoop.it!

Guarantee Crowdfunding Success: A Must Do List - Crowdfund Insider

Guarantee Crowdfunding Success: A Must Do List - Crowdfund Insider | Crowdfunding | Scoop.it
Having read about, viewed and supported many crowdfunding campaigns, we have a growing perspective on what makes a successful crowdfunding campaign.  Crowdfunding strategies are emerging quickly and successful campaigns are noticing and leveraging these new found tactics.

Via Berend de Jonge
more...
No comment yet.
Rescooped by UluleDE from Crowdfunding Startups
Scoop.it!

Brands Are Discovering Crowdfunding as a Marketing Tool

Brands Are Discovering Crowdfunding as a Marketing Tool | Crowdfunding | Scoop.it

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes.

DC Entertainment’s We Can Be Heroes campaign raised more than $150,000 to tackle hunger in the Horn of Africa by enticing donors with perks like collector’s edition comic books or a meet-and-greet at San Diego’s Comic-Con. Save the Drive-In, a campaign supported by Honda, is raising money to help sustain the dwindling number of drive-in movie theaters.

Supporting innovation has been another popular theme. Philips recently used Indiegogo to launch a competition in which entrepreneurs battle to raise money for their product ideas. Campaigns that reach a certain level of their funding goals will be eligible for a $60,000 grand prize from Philips. In a less-competitive example, Domino’s Powered by Pizza initiative has supported such Indiegogo campaigns as a tech incubator and a comic book series that promotes literacy, offering gift cards to donors.

“These campaigns let brands engage with their customers rather than just treating them as a transaction,” said Indiegogo co-founder Danae Ringelmann. “The customers feel like they’re working alongside the brand to make something happen.” Brands can get customer feedback, and, starting Sept. 23, they’ll be able to create their own branded hubs through Indiegogo’s new self-serve Partner Pages program.

The potential for customer insights is why such campaigns are more appealing than just writing a check to a charity. “If we can bring more awareness to these campaigns and use social media to drive some of our fans to participate, that’s more powerful than just signing over some money,” said CP+B vp and creative director Matt Talbot, who helped launch the Domino’s campaign.

To read the full article, click on the title.

 

 

 

Need a Professional Crowdfunding Campaign? Have someone assist you or do it for you:http://bfs.ag/578266/7907


The full recipe for success? Try 'Crowdfunding formula,' a presentation by Growthink's CEO, affordable too.


Via Marc Kneepkens
more...
Marc Kneepkens's curator insight, September 26, 2013 7:02 PM

The PR impact of Crowdfunding is being discovered by brands and corporations. Testing new products, building relationships with their clientele, creative marketers have the power and the tools to make it big. Let's learn from that.

Hans Lak's curator insight, October 4, 2013 3:54 AM

A great example of Crowdfunding as marketing instrument

We invite you to join us, to be a champion of positive change
http://youtu.be/xU6-OrHoI2w
Scooped by UluleDE
Scoop.it!

crowdcommunity.de - Infos über Crowdsourcing, Crowdfunding und Crowdinvesting

crowdcommunity.de - Infos über Crowdsourcing, Crowdfunding und Crowdinvesting | Crowdfunding | Scoop.it
crowdcommunity bietet eine Übersicht über Plattformen aus den Bereichen Crowdsourcing, Crowdfunding und Crowdinvesting. Crowdsourcer können sich in der Community austauschen.
UluleDE's insight:

Auch Ulule befindet sich in der Crowdfunding Liste. Schlagt uns euer Projekt vor !

more...
No comment yet.