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CHART OF THE DAY: Samsung's Gigantic Ad Budget In Context

CHART OF THE DAY: Samsung's Gigantic Ad Budget In Context | cross pond high tech |
New data on Samsung's big ad budget.
Philippe J DEWOST's insight:

It's the ad dollars, stupid !

Larry's comment, April 3, 2013 4:14 PM
Impressive... as it was to dare propose a bigger screen than Steve decided it was enough..
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Samsung spends approx.15x more than Apple in marketing

Samsung spends approx.15x more than Apple in marketing | cross pond high tech |

According to Asymco's Horace Dediu, Samsung is blowing all the companies away in advertising.


But advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts.


If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

Peixin hu's comment, August 17, 2013 5:03 AM
I think the reason why Samsung's success in recent years partly because they establish a good brand image. First of all, Samsung have Stylish appearance compare with other brands also attracting the attention of young people. Second, we can see Samsung show up in a variety of activities, newspapers even all kinds of ball games, so that the different age’s group and different interests of the people can concern them.
Min Li's comment, August 22, 2013 3:58 AM
From this chart, we could see that the tendency of Samsung’s budget increases greatly year by year, now Samsung has been the largest company of investing in marketing advertising. Despite its successful advertising, Samsung also spend a lot of money on promotional campaign to attract customers. As for Samsung, it is an admirable company, its products are popular in Asia and Europe countries. In my personal opinion, advertising is like a dialogue between the company and the consumers, and it can be a good method for communicating the features of a product or service in a way that will motivate customers to purchase it. In the intensely competitive market, to be closer to the consumers to figure out their desires and interests are critical for the smartphone company. This is one of the reasons for Samsung’s big success. Thanks.
Abbey 's curator insight, April 7, 2014 5:36 PM

As shown in the digram Samsung's Marketing expenses are far, far higher than any of the of the other brands shown. Considering Samsung is one of the largest smart phone companies in the world, large marketing campaigns and promotional parties etc contribute immensely to the success and impression of the brand received by consumers. Considering Coca Cola is such a huge brand and marketed hugely worldwide, yet is still way behind what Samsung is spending, really shows in comparison to other developed brands how huge Samsung's Marketing really is. 


I am quite surprised at how large the gap is between Apple and Samsung as i always considered them reasonably close competitors in the smart phone industry.