Cross Cultural Marketing and Negotiation
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Rahul Singla from International FMCG Market Insights
Scoop.it!

IAB research shows Social Media drives ROI for FMCG

IAB research shows Social Media drives ROI for FMCG | Cross Cultural Marketing and Negotiation | Scoop.it

Research released by the Internet Advertising Bureau UK (IAB) demonstrates the effectiveness of Social Media for driving Brand sentiment, enhancing consumer engagement, and increasing Brand loyalty.


Via Vasia Dimitropoulou
Rahul Singla's insight:

Social Media drives ROI for FMCG

more...
XPLAIN's curator insight, July 6, 2013 7:38 AM

The study showed that 90% of consumers would recommend a Brand after interacting on Social Media.

What's more, four out of five consumers said they would be more inclined to buy a Brand more often in the future after being exposed to a Brand’s Social Media presence, while 83% of consumers exposed to Social Media would trial a Brand’s product. 

Given that all the participating Brands saw an uplift in affinity and loyalty, the IAB research demonstrates that, for every £1 spent in Social Media, a potential value of £3.34 could be generated!

Scooped by Rahul Singla
Scoop.it!

Cross-Cultural Marketing and its Challenges | Television, advertising, TV, commercial, video, production company, social media marketing

Cross-Cultural Marketing and its Challenges | Television, advertising, TV, commercial, video, production company, social media marketing | Cross Cultural Marketing and Negotiation | Scoop.it
Understanding how to market culturally is a critical ingredient to success. Looking at social media marketing, you will find quite a few cross-cultural differences.
Rahul Singla's insight:

Cross-Cultural Marketing a big Challenge

more...
No comment yet.