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Intro to Social Media, Social Media Monitoring and Social Media Intelligence

Intro to Social Media, Social Media Monitoring and Social Media Intelligence | Croakun | Scoop.it
Keys:
• 1. Social Media: The new mainstream media
• 2. Social media is just not about advertising and sharing content
• 3. Social Web is full of noise. Only actionable information matters.
• 4. What...
Croakun's insight:

Social Media Intelligence is the deduction of actionable recommendations and workable solutions by gathering, categorizing and analyzing massive social data collected through Social Media Monitoring tools.

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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Croakun | Scoop.it

Social Media Analytics is a complex challenge. By looking at Twitter we identify the quantitative and qualitative analysis that can be done to identify true success. So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact.

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