Conversion Rate Optimisation
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A Holistic Approach to SEO

A Holistic Approach to SEO | Conversion Rate Optimisation | Scoop.it

SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing.

 

Some of these signals include brand mentions, citations, search relevancy, usage data, content and links.

 

Via Antonino Militello
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10 key digital marketing technologies to use in 2015

10 key digital marketing technologies to use in 2015 | Conversion Rate Optimisation | Scoop.it

Digest...

 

#1: Content Curation Tools

#2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools

#3: Content distribution services

#4: Integrated SEO, Content and Social Media Management

#5: API service integration and Hubs

#6: User Engagement and value optimisation

#7: Actionable Analytics and intelligent analytics

#8: From Conversion Optimization to Experience Optimization

#9: Digital Channel Sales Optimisation

#10: Wearables, Augmented and Virtual reality

 

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Via CYDigital
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10 key digital marketing technologies to use in 2015 

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CYDigital's curator insight, September 18, 2014 9:34 AM

Click through for details on each. MIA: predictive, attribution, MAP

MarkCom Conseil's curator insight, September 18, 2014 10:10 AM
10 key digital marketing technologies to use in 2015
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How to Use B-to-B Media to Generate Sales Leads - Advertising Age

How to Use B-to-B Media to Generate Sales Leads - Advertising Age | Conversion Rate Optimisation | Scoop.it

Here's my list of the top seven b-to-b prospecting platforms, in rough order of ROI.

 

1. Website lead gen. Anyone who visits your site already has a degree of interest in your product or service. So take advantage of this by adding lead generation functionality to your site.

 

2. Customer referrals. Referrals are the best prospects you can get, since they come pre-endorsed. Review all your marketing communications, and add a referral request where appropriate.

 

3. Search engine marketing, both paid and organic. Enhance your site copy with the terms your prospects are looking for, and include plenty of fresh educational content to attract them. Supplement your advertising on AdWords with vertical search engines specific to your industry.

 

4. Outbound telemarketing. The "Swiss Army knife of b-to-b media," the phone is flexible, personal and dependable enough for a zillion applications, among them inquiry generation, lead qualification and lead nurturing.

 

5. Direct mail. A recent Direct Marketing Association study pegs b-to-b direct mail response rates to prospects at a healthy average of around 2.0%. Dimensional mail -- which comes in a box or a lumpy package -- is especially effective at getting past gatekeepers, like secretaries and mail rooms.

 

6. Trade shows. Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused and interactive manner. But trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys.

 

7. Pay-per-lead generation programs. Also known as content syndication, performance-based programs are available in broad industry categories like technology, healthcare and human resources. Only use this medium if you have good data on conversion rates -- conversion-to-qualified-lead and conversion-to-sale -- so you can buy the right level of quality.

 

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CYDigital's curator insight, August 7, 2014 8:15 PM

Lump paid social media into #3. Eventually, and very shortly, LinkedIn will have its own category.

PkBibi's curator insight, August 8, 2014 7:21 AM

7 ways to boost your b2b marketing for better results.

David Laradi's curator insight, March 28, 2017 6:14 PM

Lump paid social media into #3. Eventually, and very shortly, LinkedIn will have its own category.

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9 Top Tips To Grow e-Commerce Revenues in 2014

How to boost online sales and revenues for the rest of 2014 without spending any more money on traffic, using the same tactics used by industry experts.
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12 Experts on Why Every Marketer Should Care About Conversion

12 Experts on Why Every Marketer Should Care About Conversion | Conversion Rate Optimisation | Scoop.it
To celebrate the launch of our Call to Action Conference, we spoke to 12 experts about where CRO fit into their marketing mix. Here's what they said.
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OptiCon 2014: Conversion Optimization: The World Beyond Headlines & Button Color

Patrick McKenzie, Software Developer at Kalzumeus Software You've run A/B tests. You're long past the point where "Guess Which Alternative Won" articles teac...
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opticon, one of the leading conversion optimization annual conferences

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The Anatomy of a Landing Page (Infographic)

The Anatomy of a Landing Page (Infographic) | Conversion Rate Optimisation | Scoop.it
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a rec…

Via Alexandre Guapyassu
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The Anatomy of successful landing pages - Find out what should be included on your landing pages.

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How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies) | Conversion Rate Optimisation | Scoop.it
There’s a ridiculously simple way to increase your blog’s conversion rate by 529%. And once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner.
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6 Essential Principles Of Designing a High Converting Site Search Experience

6 Essential Principles Of Designing a High Converting Site Search Experience | Conversion Rate Optimisation | Scoop.it
A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue.
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Site search is a must for eCommerce retailers, because searchers are buyers. Here are 6 ways to optimize your site's search functionality. 

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Convert More Visitors By Improving Your Internal Site Search

Convert More Visitors By Improving Your Internal Site Search | Conversion Rate Optimisation | Scoop.it
According to eConsultancy, up to 30% of eCommerce visitors will use internal site search.
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Less is More: Maximize conversion by removing website distractions | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Less is More: Maximize conversion by removing website distractions | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Conversion Rate Optimisation | Scoop.it
The old adage “less is more” holds true when it comes to website optimization.
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Conversion Optimisation Strategies

Conversion optimisation strategies that you need RIGHT NOW for your online business. View your FREE video that will your visitors to buy from you at http://w...
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