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Canstruction Fights Hunger, One Can At A Time - WBUR

Canstruction Fights Hunger, One Can At A Time - WBUR | CRM & Loyalty Marketing | Scoop.it
Canstruction Fights Hunger, One Can At A Time WBUR Canstruction is an international design/build competition for architecture, engineering, and construction firms, held yearly in cities from Akron, Ohio to Winnipeg, Canada…and as far away as Hong...
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What Does the Salesforce Acquisition of ExactTarget Mean for the ...

What Does the Salesforce Acquisition of ExactTarget Mean for the ... | CRM & Loyalty Marketing | Scoop.it
Last week, Salesforce.com acquired marketing software leader ExactTarget for $2.5 billion, making it their largest software acquisition ever. Salesforce is the leader in web-based CRM (customer relationship management) ...
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Real-time databases: a must for insightful Marketing Automation ...

Real-time databases: a must for insightful Marketing Automation ... | CRM & Loyalty Marketing | Scoop.it
In the marketing automation world we can get very close to real time, especially when we are using a behavioral email ESP, it becomes so much more powerful than offline CRM. An obvious example would be a basket abandonment email ...
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Improving Content Conversion with Dynamic Content

Improving Content Conversion with Dynamic Content | CRM & Loyalty Marketing | Scoop.it
Today’s marketers know that quality content is essential to marketing success.
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Forrester exec: 6 disciplines to boost loyalty via customer experience - Luxury Daily - Multichannel

Forrester exec: 6 disciplines to boost loyalty via customer experience - Luxury Daily - Multichannel | CRM & Loyalty Marketing | Scoop.it
Luxe Marketing: Forrester exec: 6 disciplines to boost loyalty via customer experience: NEW YORK - A Forrester R... http://t.co/ZzGbb4y5
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The big brand loyalty theory is history | Trends | Marketing Week

The big brand loyalty theory is history | Trends | Marketing Week | CRM & Loyalty Marketing | Scoop.it
As promotions become evermore prevalent, brand loyalty is becoming a thing of the past, so marketers need to get smart about the deals they offer.
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Yu Ji's curator insight, May 7, 2013 5:29 AM

Though there is a huge rise in the number of price promotions in recent years, I want to add that now, more than ever, brands are having particular success with campaigns when they integrate in an experiential element. Creating brand loyalty is about an in-depth knowledge of branding & marketing. So value should be seen by marketeers as creating brand value and brand preference initially, then asking the right price for it.

David Lacroix's curator insight, May 21, 2014 8:43 AM

As brand loyalty is getting old, marketers have to take care about what metrics they use to satisfy their clients and build a brand loyalty

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Banks failing to full exploit social media.. - Finextra

Banks failing to full exploit social media..FinextraGFT's recent study, Impact of Social Media on the Financial Services Sector reveals that only a minority of financial service providers exploit the potential of web 2.0 tools, concentrating on one-way...
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Interesting insight into Social Media usage in the Financial Services Sector.

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The future of loyalty is social | News | Marketing Week

The future of loyalty is social | News | Marketing Week | CRM & Loyalty Marketing | Scoop.it
Brands are turning to social media platforms to bring the traditional loyalty model in line with the growing consumer demand for social recognition, personal relevance, intimacy and immediacy.
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New Developments in B-to-B Loyalty Marketing

New Developments in B-to-B Loyalty Marketing | CRM & Loyalty Marketing | Scoop.it
Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can't afford to lose even one. But how do you keep your customers active and buying from you, versus the competition?
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Six great examples of mobile marketing campaigns

Six great examples of mobile marketing campaigns | CRM & Loyalty Marketing | Scoop.it
In advance of our The Digitals awards night on June 27th, I thought I'd present some examples of succesful mobile campaigns. (Via @Econsultancy Six great examples of mobile marketing campaigns: 02 Priority Moments
This loyalty program o...
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I was definitely interested in the LG campaign... until I found out what the prize was.

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5 Lessons For Marketers From SXSW 2013 - Forbes

5 Lessons For Marketers From SXSW 2013 - Forbes | CRM & Loyalty Marketing | Scoop.it
Forbes
5 Lessons For Marketers From SXSW 2013
Forbes
Be Authentic to Your Environment: VICE Media is a great example of a company that knows its unique audience and the SXSW culture in which they operate.
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Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes Customers Loyal | Kobie Marketing | The Muse: A Loyalty Experience

Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes Customers Loyal | Kobie Marketing | The Muse: A Loyalty Experience | CRM & Loyalty Marketing | Scoop.it
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and (Brand Loyalty and Big Data Seen in a New Light: The Science Behind What Makes Customers Loyal -...
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Yu Ji's curator insight, May 6, 2013 7:07 AM

Nowadays, loyalty space is moving beyond transactional rewards to those that build emotional engagement.But loyalty is more than points for rewards stereotypes. This is how loyalty has been defined in this article: there’s emotional and behavioral loyalty. Emotional loyalty can only be engendered by three things:status, reciprocity and habit.

David Lacroix's curator insight, May 21, 2014 8:39 AM

Interview of David Andreadakis, VP of Loyalty Strategy for Kobie Marketing on his thoughts on loyalty - how to experience loyalty

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Using analytics to boost your social ROI - Econsultancy (blog)

Using analytics to boost your social ROI - Econsultancy (blog) | CRM & Loyalty Marketing | Scoop.it
Using analytics to boost your social ROI
Econsultancy (blog)
... in Facebook advertisements.
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B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes

B2B Marketers Need To Get Real About Social Media and Customer Engagement - Forbes | CRM & Loyalty Marketing | Scoop.it
Forbes B2B Marketers Need To Get Real About Social Media and Customer Engagement Forbes When asked about their company's plans for investing in digital marketing over the next 12 months, 61% said they would be increasing spending in social media,...
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Yu Ji's curator insight, May 7, 2013 5:36 AM

B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. With the world of customer communications changing so fast in such digital society, social network has to be considered a part of who company’s identities are. Besides, social media is also the most effective in creating and sustaining communication with an entirely new segment of customers that aren’t being listened to today.

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Whats next for loyalty in 2013

Whats next for loyalty in 2013 | CRM & Loyalty Marketing | Scoop.it
Loyalty Marketing thoughts and musings ... Within loyalty, when we talk about terms like gamification and how these are changing the face of loyalty, most commentary is about the mechanics. However what gamification is ...
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Neal Shen's curator insight, May 2, 2013 3:01 PM

User experience is important in all interactions, it's not just about online or digital experiences. Increasingly the user experience is what sets us apart from competitors.  Making things easy, engaging, responsive, fun and useful is critical.Totally agree that Smartphones are the way forward.

John Clinton's curator insight, May 2, 2013 4:10 PM

user experience is important 

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All Change: The Emerging Opportunity in Emotional Loyalty

All Change: The Emerging Opportunity in Emotional Loyalty | CRM & Loyalty Marketing | Scoop.it
Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.
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Mobile Marketing: How To Generate Loyalty On The Go - Forbes

Mobile Marketing: How To Generate Loyalty On The Go - Forbes | CRM & Loyalty Marketing | Scoop.it
Guest post written by Matt Howland Matt Howland is Vice President of TIBCO Loyalty Lab. Matt Howland We’ve been hearing the claim that “there are more mobile phones in the world than there are toothbrushes” for a while now.
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