CRM in e-mail marketing
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6 Lies About Big Data -- InformationWeek

6 Lies About Big Data -- InformationWeek | CRM in e-mail marketing | Scoop.it

Customer Intelligence: Four data points (CRM, phone, email and Web analytics) likely cover almost the entire communications relationship with your clients. Yet respondents say that while 35% include CRM in their integrated plans, only 29% include email, 22% include Web analytics and just 14% include phone logs.


Via Deborah Cooper
Jinna Zhang's insight:

I couldn't agree any more with this article. Definitly, data analysis has become more and more significant if venders want to gain a full understand to their customers.However, there are still some gaps in this area like data analysis about transaction,email ,crm ,etc.How to make the process automatively  by ultilizing technologies could absolutely reduce the cost.These are what  businesses really should  be considered nowadays.

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Insightly U: Working with Email

A quick guide to how to save, link and work with emails in Insightly CRM

Via Monica Vidal
Jinna Zhang's insight:

This video introduces an application Insightly which is used to managing the email campaign . This app is easy-to-use and giving me a choice from a variety of CRM applications, which could help me attain a better CRM to my audiences.

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Rescooped by Jinna Zhang from The MarTech Digest
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How real-time analytics help email marketers | BtoB Magazine

How real-time analytics help email marketers | BtoB Magazine | CRM in e-mail marketing | Scoop.it

Key excerpt...

 

There are a number of reasons analytics are so challenging. The first, especially for b2b marketers, is the fact that the successful use of analytics requires a time commitment that most organizations can't make. Marketers are overwhelmed by the exponential increase in data coming from such sources as social, CRM, email and Web analytics, said Susan Etlinger, industry analyst at Altimeter Group, and real-time analytics present even more of a problem because most organizations are not set up to make real-time decisions. “Marketers aren't able to act on data immediately,” she said. “They have to go through an approval process that requires multiple layers to sign off on changes.”
Via CYDigital
Jinna Zhang's insight:

A real-time analysis on Email content helps CRM system create an intense connection with sales.With the development of advanced technologies, a correct analysis about data which collected from CRM programs will play a much more significant role in businesses.

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CYDigital's curator insight, May 15, 2013 10:23 AM

Deployment of marketing technology requires resources to be dedicated to analytics: the infrastructure screams for analytics to be interwined. It's 50% of the benefits derived from marketing technology, the ability to optimize on the fly (that's really what we're talking about here).


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Twitter ads to target specific email addresses and usernames

Twitter ads to target specific email addresses and usernames | CRM in e-mail marketing | Scoop.it

No, cookies aren’t enough. Twitter has now created a new way for advertisers to make sure their ads are seen by the right users — and it’s getting pretty specific in its targeting. Right down to individual email addresses and lists of user IDs.

In an update to its targeted audiences feature, the Twitter team has given advertisers the ability to narrow the number and type of users who will see their promoted tweets by targeting only users whose email addresses are stored in their own CRM databases, or even a list of usernames and IDs.


Via JWT_WOW
Jinna Zhang's insight:

A new and progressive way of email marketing campaign created by Tweeter is presented in this article. Within more details about how this new method process, I learn more about how to enhance the value of Tweeter Ads by targeting special email addresses and usernames.

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Rescooped by Jinna Zhang from Digital-News on Scoop.it today
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How to Make Sales From Your Inbox

How to Make Sales From Your Inbox | CRM in e-mail marketing | Scoop.it
Software companies have come up with ways to bring CRM features to the inbox in your email application.

Via Thomas Faltin
Jinna Zhang's insight:

This article shows 3 type of CRM programs which could be used to fulfill customers' acquisitions by email marketing campaigns. These could be helpful for me in a further development about how to utilize a tool to make the CRM go well.

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Digital marketers plan to invest in CRM, analytics and email in 2014 - Econsultancy (blog)

Digital marketers plan to invest in CRM, analytics and email in 2014 - Econsultancy (blog) | CRM in e-mail marketing | Scoop.it
Digital marketers plan to invest in CRM, analytics and email in 2014 Econsultancy (blog) Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from...

Via Matthew Mobley
Jinna Zhang's insight:

CRM has changed the way of businesses operation. In the second  graph, the investment in 2014 in CRM ,business  analysis and business email has occupied a visible  proportion of the whole digital technologies, which could help us make a sense to the mainstream of contemporary digital market.

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The Very Different Roles of Lead Nurturing and Drip Marketing - CRM Magazine

The Very Different Roles of Lead Nurturing and Drip Marketing - CRM Magazine | CRM in e-mail marketing | Scoop.it
Why your business needs both—and when.

 

Summary...

 

Defining Drip

Coined in the early days of CRM and email marketing, drip marketing conveys that every so often we "drip" a message to our prospect. It's meant as a means to stay in touch with a prospect that is currently in the pipeline or that we hope soon will be.

 

Defining Nurturing

Our goal is not just to get the buyers' attention, but to get them engaged. This is where drip marketing leaves off and lead nurturing steps in. Buyers need to be educated, and they need to trust you. We often hear that buyers have changed, but they haven't. What has changed is the power to buy based on education that can be consumed online, and the key to that is lead nurturing. In the past, buyers were often in the dark. Now, in this age of information overload, they need your help to weed through all the content and choices.

 

Drip Benefits

Drip sequences have their place as subsets of the overall nurturing funnel. They work for areas that need more frequent, yet limited, messaging windows. They are incentives to "move along," but rarely, if ever, at the top of the funnel, which is where many marketers have commonly used them.

Drip marketing should never be used for purposes of educating the buyer.

 

Nurture Builds Trust

So now you see—lead nurturing is all about relationship building, whereas drip marketing is about getting buyers over a hurdle. You want to nurture first, identifying the individual needs of each prospect and providing valuable information at each stage with no pressure to buy. Drip sequences can help turn some of those prospects into buyers through invitations and incentives, but only after they have been nurtured.


Via CYDigital
Jinna Zhang's insight:

In this case, for a small brand looking for recognition and awareness, drip marketing via email can work, when supported with an established lead nurturing strategy. However, both lead nurturing and drip marketing need to be underpinned by a real knowledge of the customer in order to have any effect. 

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CYDigital's curator insight, March 4, 2013 8:35 AM

Another way to look at it: Drip is for TOFU, whereas Nurture is MOFU. Don't forget that actions trigger responses, regardless of where it happens in the funnel.


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Rescooped by Jinna Zhang from Revenue Performance
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Can You Really Automate Your Sales and Marketing?

Can You Really Automate Your Sales and Marketing? | CRM in e-mail marketing | Scoop.it
Infusionsoft is an all-in-one tool to intelligently automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big business marketing tools on a small business budget.

Via ellenjharris
Jinna Zhang's insight:

Infusionsoft is an useful  app  combined CRM and email marketing, which gives a big help in the management of email marketing campaign. With this application, users can have a full analysis  and execution of CRM in email marketing in order to make the process be more clear and effective.

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The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name?

A comprehensive checklist for auditing different data types in a CRM or Email marketing system In today’s world of ever increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often cited response is that ‘all data is important’ and this may be true, but to help decide which elements are critical in the initial stages of building your solution a method to identify at the value of each type of data is key. In this post I will look at how to audit customer data based on its type and value.  The examples will show why it s important to be selective when reviewing customer data in CRM and Email marketing. Over numerous implementations of Marketing Database solutions I have seen many types of data, including ‘pet’s name’, ‘favourite colour’, ‘number of car doors’ which all have potential value to different markets: Pet’s Name – Pet Supplies Retailer. Favourite C


Via socialmediabizuk
Jinna Zhang's insight:

This article shows four major classifications of data sources,which are identity data,quantitative data, descriptive data, and qualitative data, respectively. An explicit identification to the customer data sources contributes to the success of business .

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Rescooped by Jinna Zhang from Privacy and Security
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5 Ways to Take Privacy Seriously with Your Email Marketing - Business 2 Community

5 Ways to Take Privacy Seriously with Your Email Marketing - Business 2 Community | CRM in e-mail marketing | Scoop.it
5 Ways to Take Privacy Seriously with Your Email Marketing
Business 2 Community
There is a law that sets rules for commercial emails in the U.S., it's called the CAN-SPAM Act.

Via Gmailbox
Jinna Zhang's insight:

This article demonstrates 5 suggestions for readers about how to enhance the awareness of privacy and how to protect their privacy in email marketing.

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5 Tips to Improve Open Rate of an Email Marketing Campaign

5 Tips to Improve Open Rate of an Email Marketing Campaign | CRM in e-mail marketing | Scoop.it
5 Tips to Improve Open Rate of an Email Marketing Campaign (5 Tips to Improve Open Rate of an Email Marketing Campaign http://t.co/uMlwMWA8zO)

Via Monica Vidal
Jinna Zhang's insight:

One of the ways to gain a better CRM in email marketing is improving the open rate of emails . Analysing audiences' behaviours through CRM applications could be an efficient way for email campaigners.

Also, considering from choosing correct audiences , contents and a proper time and etc would benefit the results of email campaign.

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Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert

Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert | CRM in e-mail marketing | Scoop.it
Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purchases since 1999.

 

Digest...

 

Let’s start with a couple things you need to know before vendors can give you any pricing information:

-- >  How many contacts are in your CRM, email marketing, and/or contact database? Many MA vendors provide pricing based on this number.

-- >  How many emails do you send per month? This is another common way for MA vendors to price their products.

-- >  Price per user : Let’s say you have 3 people on your marketing team, but only one of them handles most of your email campaigns, so all you need is one login, right? Wrong! Consider whether your Sales team, Customer Service team, other members of your Marketing team, or your IT department will need (or want) access to the system.

-- >  CRM Integration : Many MA solutions integrate with popular CRMs like Salesforce, SugarCRM and Microsoft Dynamics. If yours does not, you will have to consider the cost.

-- >  Start-up Fees: Sometimes MA vendors offer (require) a start up service that can cost $5,000 or more. Most vendors don’t charge for this, but some do, and since that cost can be substantial, it’s always better to ask and not be surprised.

-- >  Training : Some MA vendors train new customers online, some will come to your office, and others offer live classes that you travel to attend.

-- >  Add-ons: These items are often sold separately and you can decide if you need them, based on your current business processes. Examples include: social media monitoring and posting, SEO/paid search tracking, email deliverability testing, SPAM checkers, a dedicated IP address, custom landing page URLs, and file hosting. Note that some of these features may come included depending on which package level you choose (i.e. they’d only be add-ons to the lower-priced packages).

 

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Via CYDigital
Jinna Zhang's insight:

This article introduces a  pricing model for marketing automation. Cost of marketing automation is important in every business but should not be the only factor.

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CYDigital's curator insight, October 20, 2013 9:27 PM

Pricing schemas for marketing automation are really no different than any other application, marketing or not. There are tiers, there are add-ons, there's training, and so forth. Just dig deep before the contract is brought for your review.

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How To Use Gmail as your CRM - Lifehack

How To Use Gmail as your CRM - Lifehack | CRM in e-mail marketing | Scoop.it

I am always surprised when I find out people are using Gmail in the browser as their primary email client, so CRM seems to be a bit of a stretch.

Jinna Zhang's insight:

In this case, a video was shown to tell people how to use Gmail as a CRM application. It's really useful, however , I should consider more about not letting this way act as a ‘spam launcher’.

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Rescooped by Jinna Zhang from Social Selling for B2B
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Sell yourself first, your company second, and your products third ...

Sell yourself first, your company second, and your products third ... | CRM in e-mail marketing | Scoop.it
The coolest thing happening in b2b sales is the social insight that is coming into CRM systems and in daily emails; My favorite Sales 2.0 technology is hard to name, since I use about 15 tools.

Via Mike Ellsworth
Jinna Zhang's insight:

These tips are really  precise which have been practiced  by  authors' experience. From these tips I realized that targeting different customers from various business platform, how to integrate CRM with email market and social media could play an important step during the execution of the sale.

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Mike Ellsworth's curator insight, May 5, 2013 1:09 PM

This is an interesting laundry list of thoughts about social selling. I'm not sure I agree with all of the points, especially that advances in CRM are the biggest driver of changes in social selling.

 

What do you think? Please comment below.

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CRMnext, Market Leader in Financial CRM Solution, Enhances Its Email ... - DigitalJournal.com

CRMnext, Market Leader in Financial CRM Solution, Enhances Its Email ...

Via Ashley@Alexander Bain
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This article introduces how does CRMnext ( a specialist CRM product company with focus on ultra-scalable installations )  attain enhance its email syndication functionality that enables an organization to efficiently manage customer queries, complaints or request received through emails.
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Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers ... - TechCrunch

Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers ... - TechCrunch | CRM in e-mail marketing | Scoop.it
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers ...TechCrunchI've attained from Facebook a list of the seven other vendors working with custom audience ads, but none have their own CRM.

Via Rich Bohn
Jinna Zhang's insight:

There is no doubt that segmenting ads can be achieved cost effectively through email. However ,  I think Facebook is truly going to be as effective in terms of conversion. Integrating email campaign with social media could be beneficial to a better CRM management.

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Zoho Campaigns App Aids Email Marketing Initiatives | TalkinCloud

Zoho Campaigns App Aids Email Marketing Initiatives | TalkinCloud | CRM in e-mail marketing | Scoop.it
Small businesses and solutions providers looking for an easy way to manage CRM email marketing initiatives have a new tool in Zoho Campaigns.
Jinna Zhang's insight:

This article introduces a new campaign named Zoho , which is a series of easy--to-use applications based on Cloud technologies  for end users. It is designed for tight integration with CRM while also providing email and social media marketing functionality.

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Email marketing vs social media - Who wins?

Email marketing vs social media - Who wins? | CRM in e-mail marketing | Scoop.it

"Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact, research has shown that the use of email in our marketing and CRM activities has grown significantly over the past few years. And let’s not forget that in order to sign up to Facebook you still need an email address."

 

[I won't be a spoiler; at least check out the infographic and glean!]


Via Deanna Dahlsad
Jinna Zhang's insight:

It is  unfairly to identify a winner between email marketing and social media. These two ways could both make a big contribution in the process of market strategies. Only aligning with each other can achieve a better CRM activities .

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crm software definition

Pretty lofty goals - let's see if they get the job done. Here is what is included in the basic system: Customer Relationship Management (CRM) Email marketing 2.0 Smart Marketing Automation Ecommerce capability Sales Process Management Templates and starter content Support and Training


Via marketbrushed
Jinna Zhang's insight:

The adoption of CRM software could help email marketing campaigners make a better connection and management with their customers, which could improve the productivity efficiently.

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Rescooped by Jinna Zhang from Email Marketing That Works
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5 Tips For Successful Email Marketing

5 Tips For Successful Email Marketing | CRM in e-mail marketing | Scoop.it

 

 

If done properly, the end result of your email marketing campaigns can be second to none, to be beaten by no other form of online marketing strategy or technique. By just taking a little more time and putting in a little more effort, we can easily turn our emails into profit. Don’t let your efforts go to waste! Read more: http://www.globomailer.com/5-tips-for-successful-email-marketing/


Via vasilispasparas
Jinna Zhang's insight:

This article presents 5 tips for us how to make an email marketing campaign be more efficient and effective through considering its content , design, user behaviours ,etc. It is obviously that a successful email marketing campaign could help businesses be more profitable within its low cost and high acceptance.

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vasilispasparas's curator insight, October 30, 2013 8:28 AM

Contrary to popular belief, email marketing is still the most trusted and effective form of online marketing.

Smile Jeremy's comment, May 4, 2014 7:36 PM
Wokao, it even changed my life!