CRM, E-CRM, Social CRM
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Ichraq Belmezouar
Scoop.it!

5 steps to conquer multi-channel marketing

5 steps to conquer multi-channel marketing | CRM,  E-CRM, Social CRM | Scoop.it
Multi-channel marketing is a must for brands today, but it doesn’t have to mean operating campaigns in all channels simultaneously.
more...
No comment yet.
Rescooped by Ichraq Belmezouar from RELATION CLIENTS 2.0
Scoop.it!

CRM : un marché aux perspectives prometteuses

CRM : un marché aux perspectives prometteuses | CRM,  E-CRM, Social CRM | Scoop.it
crm marche perspectives prometteuses

Via Stephane Papeil-Lalande
more...
Stephane Papeil-Lalande's curator insight, August 7, 2013 3:08 AM

Ce marché, dont la valeur est estimée à 5 milliards d'euros, est d'ailleurs en constante augmentation (+4% par an en moyenne) depuis 2005. Cette année, toutefois, cette croissance ne devrait cependant par dépasser 1,5%. Les centres de contacts devraient être les premiers à souffrir, essentiellement en raison de l'essor du low cost dans le secteur des télécoms. Du côté des éditeurs de logiciels CRM, en revanche, la situation est plus enviable, grâce notamment au développement d'offres en mode SaaS. 

Scooped by Ichraq Belmezouar
Scoop.it!

3 axes pour une stratégie de marketing dans le cloud - L'entreprise 3.0

3 axes pour une stratégie de marketing dans le cloud - L'entreprise 3.0 | CRM,  E-CRM, Social CRM | Scoop.it
Historiquement, l’un des principaux obstacles à un engagement client réussi résidait autour du manque d’analyse et de mesure des informations.
more...
No comment yet.
Scooped by Ichraq Belmezouar
Scoop.it!

Expect the Unexpected from Customer Experience

Expect the Unexpected from Customer Experience | CRM,  E-CRM, Social CRM | Scoop.it
For true results, try, try, and try again.
more...
No comment yet.
Scooped by Ichraq Belmezouar
Scoop.it!

CRM / Big Data & vision 360° des clients

CRM / Big Data & vision 360° des clients | CRM,  E-CRM, Social CRM | Scoop.it
D’une façon générale, l’enjeu d’une approche CRM est de construire des relations qui permettent d’augmenter la valeur de la base clients, qui elle-même conditionne très largement la valeur de l’entreprise.
more...
No comment yet.
Rescooped by Ichraq Belmezouar from The MarTech Digest
Scoop.it!

How To Calculate The ROI Of CRM | Forrester Blogs

How To Calculate The ROI Of CRM | Forrester Blogs | CRM,  E-CRM, Social CRM | Scoop.it

Digest...

 

The first step is to estimate how investing in a CRM solution will help grow revenues, cut operating costs, and boost IT efficiencies:

 Power up the revenue engine.  Cut the cost of generating and servicing revenues. Improve IT efficiencies. 

On the cost side of the equation, estimate the costs of software, deployment, maintenance, and support:

Dig into hardware, software, and subscription costs.  Dissect deployment costs.  Factor in ongoing maintenance costs. Don't get blindsided by administrative and infrastructure costs. 
Via CYDigital
more...
@HugoASaenz's curator insight, June 12, 2013 12:24 PM

Buen reporte de Forrester, sin embargo, hay que aterrizarlo a la realidad de tu empresa e incluir no solo la herramienta, sino los cambios internos necesarios!! @InterConsultant #CRMLatam #Clienting

Cathy Baker's curator insight, July 15, 2013 4:25 PM

Calculating the ROI of CRM

Emiliano Diaz-Page's curator insight, October 22, 2013 3:09 PM

A quick article on calculating the ROI of CRM.  I'm partial to SAGE CRM if you ask me.

Scooped by Ichraq Belmezouar
Scoop.it!

How to succeed with CRM: The critical success factors

How to succeed with CRM: The critical success factors | CRM,  E-CRM, Social CRM | Scoop.it
To succeed in the Age of the Customer, business and IT leaders that that support “front-office” business processes cannot afford failed technology initiatives.
more...
No comment yet.
Scooped by Ichraq Belmezouar
Scoop.it!

Infographie réseaux sociaux : les consommateurs ont pris le pouvoir | market-king : actu web tendance

Infographie réseaux sociaux : les consommateurs ont pris le pouvoir | market-king : actu web tendance | CRM,  E-CRM, Social CRM | Scoop.it
Ce n'est rien de moins que l'e-réputation d'une entreprise dont il est question ici.
more...
No comment yet.
Scooped by Ichraq Belmezouar
Scoop.it!

An American Retail (Customer Service) Success Story

An American Retail (Customer Service) Success Story | CRM,  E-CRM, Social CRM | Scoop.it
Lands' End turns 50 and still subscribes to solid customer service.
Ichraq Belmezouar's insight:

"We’re doing everything we can to move from an all-paper, all-catalog model to a digital environment where we’re taking advantage of everything we know about this customer in the moment"

more...
No comment yet.