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Beauty Brands Strike Back

Beauty Brands Strike Back | B2B Selling | Scoop.it
ave purchased items directly from a brand site, while just 50% have ordered from a specialty beauty retailer. While high performance fulfillment is an important component of the value proposition of Amazon and e-tailers, French beauty shoppers have lower expectations than those in other markets: 31% expect 1-2 day shipping vs. 47% in the UK, and 34% expect free delivery in France vs. 49% in the UK. This shopper preference for brand sites offers a sol
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6 Steps To Increase eCommerce Website Conversion Rate With Personalization

6 Steps To Increase eCommerce Website Conversion Rate With Personalization | B2B Selling | Scoop.it
Top ways to create a unique customer journey to Increase eCommerce Website Conversion Rate With Personalization by implementing these top six marketing steps.
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Tableau-périodique-du-marketing-de-contenu1.jpg (2000x1150 pixels)

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Comment booster les ventes B2B | Agence DnD

Comment booster les ventes B2B | Agence DnD | B2B Selling | Scoop.it
Les acheteurs B2B ont modifié leur comportement d'achat. Pour booster leurs ventes, les sociétés de B2B devront désormais prendre en compte ces changements.
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25 responsables marketing dévoilent leurs stratégies de contenu - Blog du Modérateur

25 responsables marketing dévoilent leurs stratégies de contenu - Blog du Modérateur | B2B Selling | Scoop.it
e mieux comprendre les stratégies mises en place en fonction de la taille de l’entreprise (salariés concernés, budget, création de contenu, objectifs, canaux de distribution privilégiés et challenges). Pour en savoir plus, vous pouvez consulter le livre blanc dans son intégralité.
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Parlons de storytelling : partie 4 - garder en haleine

Parlons de storytelling : partie 4 - garder en haleine | B2B Selling | Scoop.it
à plusieurs couches va éveiller sa curiosité, le public va chercher à trouver non seulement le lien entre l'image et le son, mais aussi va essayer à déconstruire les éléments sonores et comprendre leurs
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A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works

The more channels they use, the more money they spend.
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Améliorer l'expérience client en ligne grâce à la personnalisation

Améliorer l'expérience client en ligne grâce à la personnalisation | B2B Selling | Scoop.it
âce à ce dernier, vous serez alors en mesure de mieux connaître les e-shoppers et donc de leur faire des recommandations beaucoup plus fines. Sur un site de prêt-à-porter, vous pouvez par exemple demander aux internautes de renseigner leurs goûts et ainsi ne leur proposer que des tenues adéquates. Misez davantage sur des questionnaires ludiques tels qu’une série de photos avec différents looks où le consommateur doit par exemple cliquer sur ses préférés.
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Google Tag Manager : comment intégrer le tracking Lengow ? - Blog Lengow

Google Tag Manager : comment intégrer le tracking Lengow ? - Blog Lengow | B2B Selling | Scoop.it
extrait de code que vous aurez à ajouter sur toutes les pages de votre boutique en ligne : dans la section .
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Magento Market Share in Europe and Worldwide | Promodo online marketing company - SEM, SEO services, PPC, usability & CRO

Magento Market Share in Europe and Worldwide | Promodo online marketing company - SEM, SEO services, PPC, usability & CRO | B2B Selling | Scoop.it
Magento is the world leader in the segment of open source ecommerce solutions. Today, the word «Magento» is requested in search engines with the same frequency
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GMF, MAAF, MMA : un réseau social pour trois marques et 25.000 collaborateurs

GMF, MAAF, MMA : un réseau social pour trois marques et 25.000 collaborateurs | B2B Selling | Scoop.it
A ce jour, il compte déjà plus de 600 communautés. Le réseau social d’entreprise de Covéa - société de groupe d’assurance mutuelle...

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Le comparatif des solutions de e-réputation

Le comparatif des solutions de e-réputation | B2B Selling | Scoop.it
Les solutions d'e-réputation comme AMI, Digimind, Lexis Nexis et Linkfluence se distinguent par leur capacité à supporter un nombre très important de sources externes hétérogènes
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ITW Pierre Jalady - La Customer Experience au coeur du parcours shopping de BMW - YouTube

Pierre Jalady, Directeur Marketing de BMW France, marque allemande leader mondial des constructeurs d’automobiles Premium, intervient lors de la 2ème saison ...
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Is Amazon Business the End of Traditional Procurement? | CeeDoo.com - Helping Businesses Generate More Leads

Is Amazon Business the End of Traditional Procurement? | CeeDoo.com - Helping Businesses Generate More Leads | B2B Selling | Scoop.it
It’s been 5 years since Amazon started their AmazonSupply and now, after 1 re-brand (in 2015 changed from Amazon Supply to Amazon Business) and a couple of Eur
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10 Insights That Forecast the Future of B2B E-Commerce

10 Insights That Forecast the Future of B2B E-Commerce | B2B Selling | Scoop.it
re implementing partner commerce apps across multi-tier distribution networks that involve partners, resellers, dealers, distributors, service providers, and OEMs to provide a unique buying experience. 
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Amazon Business For B2B Companies - The Pros and Cons - OroCommerce

Amazon Business For B2B Companies - The Pros and Cons - OroCommerce | B2B Selling | Scoop.it
Before you decide to sell on Amazon Business, we offer you to consider both the pros and cons of selling on the worlds largest marketplace.
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L'impossible grand écart des marques grand public

L'impossible grand écart des marques grand public | B2B Selling | Scoop.it
90% des marques CPG aux U.S. ont perdu des parts de marchés et 68% ont vu leurs ventes décliner. (source « a tough road to growth »- Catalina
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Pitch the Promised Land: Designing Your Company Story | OpenView Labs

Pitch the Promised Land: Designing Your Company Story | OpenView Labs | B2B Selling | Scoop.it
Using real world examples from leading companies, messaging expert Andy Raskin lays out how you should build and tell your company's story.
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Video marketing - misunderstood and under-utilized by B2B companies

Video marketing - misunderstood and under-utilized by B2B companies | B2B Selling | Scoop.it
ss videos. These are usually short videos designed to create awareness of a brand. But they aren’t necessarily about the brand’s products and services, although some are. Some of the best awareness videos bring to light a problem, challenge or opportunity that relates to your brand in some way.
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OmniChannel Retail

Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the…
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Etude CCM Benchmark pour Netwave - L'impact de la personnalisation sur l'UX en 5 questions

Etude CCM Benchmark pour Netwave - L'impact de la personnalisation sur l'UX en 5 questions | B2B Selling | Scoop.it
Personnalisation et recommandation sur les sites marchands
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5 Reasons Every Startup Needs to Start Measuring NPS - Techstars

5 Reasons Every Startup Needs to Start Measuring NPS - Techstars | B2B Selling | Scoop.it
No matter how cool or revolutionary it may be, your company means nothing without customers willing to endorse it. When I wrote a post for Inc. called 38 Things Every Entrepreneur Should Know about a year ago, I stated that the only thing that mattered was sales. What I failed to mention is that the …
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Six building blocks for creating a high-performing digital enterprise | McKinsey & Company

Six building blocks for creating a high-performing digital enterprise | McKinsey & Company | B2B Selling | Scoop.it
Digitization affects almost everything in today's organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider. A McKinsey & Company article.
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Cloudera vs Hortonworks vs MapR: Comparing Hadoop Distributions - Experfy Insights

Cloudera vs Hortonworks vs MapR: Comparing Hadoop Distributions - Experfy Insights | B2B Selling | Scoop.it
Cloudera vs Hortonworks vs MapR discusses the similarities and differences in the three popular Hadoop distributions.

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Renault : « avoir une vision 360° du client est une illusion de l’esprit aujourd'hui »

Renault : « avoir une vision 360° du client est une illusion de l’esprit aujourd'hui » | B2B Selling | Scoop.it
Renault a construit un référentiel unique de ses clients en France. L'enjeu est désormais de le connecter aux multiples sources d'information. Pour le constructeur automobile, 2015 est l'année de l...

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