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Rescooped by Isriyanti Akira from The MarTech Digest
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Gartner Research Indicates Spike in CRM Revenue; B2B Marketers Could See Benefits - KoMarketing Associates

Gartner Research Indicates Spike in CRM Revenue; B2B Marketers Could See Benefits - KoMarketing Associates | CRM | Scoop.it
New Gartner research reveals CRM software revenue grew 12.5% in 2012, indicating B2B marketers could benefit from new software offerings and enhanced functionality as competition in the CRM space heats up.

Via CYDigital
Isriyanti Akira's insight:

The growth of the CRM industry proves a CRM system DOES benefit companies and escalated revenue generation

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CYDigital's curator insight, May 1, 2013 11:48 AM

The point: B2B Marketers will gain from new technologies brought to market by these vendors, either through make or buy or invest. We agree: vendors flush with cash will drive marketing technologies to greater heights.


  • See the article at www.komarketingassociates.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Rescooped by Isriyanti Akira from The MarTech Digest
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Accounting CRM Can Improve Sales for Small Business [Infographic]

Accounting CRM Can Improve Sales for Small Business [Infographic] | CRM | Scoop.it
CRM apps manages customer data from a variety of sources and displays it in one screen – you won’t have to leave your browser window.

Via CYDigital
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CYDigital's curator insight, April 10, 2013 10:09 AM

We know: what's the connection with marketing automation? Two things: (1) too good of a graphic to pass up presenting to you, and (2) interesting notion on tying Accounting software with CRM which is in effect tied to MAP. We can see how there's a logical connection that could lead to the use of triggered emails from your MAP.


  • See the article at infographicjournal.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Michelle Merritt, MS's curator insight, April 10, 2013 11:25 AM

This is a nice integration concept, allowing small businesses to streamline information processes and integrate accounting apps with their CRM for greater efficiency, communication and actionable insights. I especially appreciate that this infographic includes the "social listening" aspect of CRM.

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Digital Roots, Social Media and CRM Software Startup, Growing ...

Digital Roots, Social Media and CRM Software Startup, Growing ... | CRM | Scoop.it
Digital Roots, a social media and CRM software company, is rapidly adding both clients and staff -- and now, the company has moved its headquarters into the historic Ford plant in downtown Northville's Waterwheel building.
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Rescooped by Isriyanti Akira from The MarTech Digest
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Why Marketing Automation is the Perfect Complement to Your CRM | Marketing Automation - Pardot

Why Marketing Automation is the Perfect Complement to Your CRM | Marketing Automation - Pardot | CRM | Scoop.it

Overview...

 

So what are a few examples of how your CRM and marketing automation tool can work together? Let’s take a look:

Behavioral TrackingAutomate Lead Qualification and AssignmentTie Revenue to CampaignsSend Targeted MessagesCreate Campaigns around Landing PagesGet Real-Time Activity Alerts

 


Via CYDigital
Isriyanti Akira's insight:

A great examples of the possibilities on a Marketing Automation function within a CRM System

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CYDigital's curator insight, April 16, 2013 6:59 AM

But you already know this. Look: can you create custom objects that deliver these features? Of course, but the cost (build out and maintenance) far exceeds what is available from vendors. Please click through if additional details are needed.


  • See the article at www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Yu Ji's comment, April 16, 2013 12:24 PM
Wanna effecient customer profiling? Wanna effective and easy marketing? Try this, marketing automation!!