Crisis communications
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Crisis Communications Lessons from Malaysia Airlines by @lkpetrolino

Crisis Communications Lessons from Malaysia Airlines by @lkpetrolino | Crisis communications | Scoop.it
“The biggest crisis communications case study right now is the missing Malaysian Airlines flight. They've done many things wrong. Where do they go from here?”
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Rescooped by Mark Wenham from Public Relations & Social Marketing Insight
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The 5C's Of Crisis Communications | Mr. Media Training

The 5C's Of Crisis Communications | Mr. Media Training | Crisis communications | Scoop.it
“The 5C’s of crisis communications detail the five critical traits all executives and spokespersons must convey during their press conferences and interviews.”
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Jeff Domansky's curator insight, February 20, 2014 10:54 PM

Brad Phillips highlights the important factors to communicate in a crisis.

Rescooped by Mark Wenham from Public Relations & Social Marketing Insight
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A hands-on guide to visual press releases

A hands-on guide to visual press releases | Crisis communications | Scoop.it

A common question I hear from PR professionals is, “How can I make my press releases more visual?”

Most PR pros understand that visual content is important, but for an industry that still relies heavily on pitch emails and text-based press releases, making the switch to visual PR can be daunting.

There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more. Facebook posts with images get 53 percent more likes and 104 percent more comments than the average post. Tweets with pictures are nearly twice as likely to be retweeted. Content with compelling images gets 94 percent more views than content without.

If that’s not enough to convince you that visual content matters, chew on this: A 2012 study by PR Newswire found that press releases with photos garnered nearly twice as many views as those with text alone. The more multimedia you add, the more that percentage grows. Press releases with text, photos, videos, and downloadable files received up to 9.7 times as many views as plain text releases....


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Jeff Domansky's curator insight, November 14, 2014 11:57 PM

If you don't use visuals in your news releases, you're not getting the picture nor the results.

Marco Favero's curator insight, November 15, 2014 5:42 AM

aggiungi la tua intuizione ...

Rescooped by Mark Wenham from Crisis communications
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The 5C's Of Crisis Communications | Mr. Media Training

The 5C's Of Crisis Communications | Mr. Media Training | Crisis communications | Scoop.it
“The 5C’s of crisis communications detail the five critical traits all executives and spokespersons must convey during their press conferences and interviews.”
Via Jeff Domansky, Mark Wenham
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Jeff Domansky's curator insight, February 20, 2014 10:54 PM

Brad Phillips highlights the important factors to communicate in a crisis.

Rescooped by Mark Wenham from SocialMoMojo Comms & Content
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#FollowFriday Spotlight

#FollowFriday Spotlight | Crisis communications | Scoop.it

It's the latest Twitter #FF Spotlight from @JessGoddesse.


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Jessica Kelly's curator insight, December 5, 2014 5:04 PM

Follow these fine folks for tweets about marketing, social media, communications, and more. :-J

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Nancy Seeger

https://twitter.com/SeegerN

Marketing/Social Media 

 

Christopher Swan

https://twitter.com/mechristopher

@Melcrum Internal Comms

 

Amar Trivedi

https://twitter.com/Mr_Madness

Digital Innovation, Marketing/Branding, Content, Social Media

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* Click the headline above to visit my Twitter profile, connect, follow some nice lists, etc.

 

* Click here for the #FF Spotlights archive:  http://bit.ly/19Q0Jr2