Relations Publics de Crise et Influence
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How to influence a customers buying decision - by John Louie Ramos - Helium

Learning about the customers ruling passion and appealing to it either by word or emotional cues is the key in influencing his/her behavior.
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je vous recommande cet article

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Member Insights: Turning a Crisis into a Communications Opportunity | Columbus Chamber of Commerce

Member Insights: Turning a Crisis into a Communications Opportunity | Columbus Chamber of Commerce | Relations Publics de Crise et Influence | Scoop.it
Written by Tom Matthews, Vice President, Marketing Works The story is an all-too-familiar one An organization...
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Les Relations Presse plus royales que le ROI ! - Marketing Professionnel

Les Relations Presse plus royales que le ROI ! - Marketing Professionnel | Relations Publics de Crise et Influence | Scoop.it

On compare souvent les RP à la pub, cette dernière apparaissant généralement comme plus coûteuse et ouvertement utilisée pour vendre. La réalité est moins simpliste qu’il n’y paraît : les bonnes campagnes de relations presse, relayées par les journalistes, sont assurément moins onéreuses. Néanmoins, elles participent au même résultat final : notoriété optimisée, adhésion, voire acte d’achat ou démarche positive vis-à-vis de la marque/institution.

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Activist shareholders back in action on Wall Street

Activist shareholders back in action on Wall Street | Relations Publics de Crise et Influence | Scoop.it
Dell shareholders are challenging Dell founder Michael Dell's effort to take private at what they say is a huge discount.

Via Antoine VS
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Journalists think social media decreasing their influence finds survey

Journalists think social media decreasing their influence finds survey | Relations Publics de Crise et Influence | Scoop.it
Misinformation in social media, pressure to produce more unique content with fewer staff and learning new digital skills and were among the top issues iden.
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Quel bel article que je recommande !!!!!

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How Politicians Should Handle Media in a Crisis? | Crisis Communications - YouTube

How Politicians Should Handle Media in a Crisis? | Crisis Communications Any questions you have about presentation skills, media training, public speaking or... (How Politicians Should Handle Media in a Crisis?
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Crisis Management Tips for the Pope (and Other CEOs) - Corporate Counsel

Corporate Counsel Crisis Management Tips for the Pope (and Other CEOs) Corporate Counsel In addition to intellect and the ability to lead the faithful, Pope Francis is going to need some crisis management and crisis communications skills if he is...
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