Crimtan Developments & Industry News
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Digital prospecting to become part of the mix for Dick Smith - AdNews

Digital prospecting to become part of the mix for Dick Smith - AdNews | Crimtan Developments & Industry News | Scoop.it
Dick Smith goes digging for digital gold, and comes home with a tasty nugget or two.
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It's time to rethink retargeting

It's time to rethink retargeting | Crimtan Developments & Industry News | Scoop.it
Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan's Robert Webster tells us why marketers might want to rethink...
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Advertisers look to data to improve personalization and consumer relationships « Crimtan

Advertisers look to data to improve personalization and consumer relationships « Crimtan | Crimtan Developments & Industry News | Scoop.it
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Agency Fail: Many Missing The Boat On Tablets

Agency Fail: Many Missing The Boat On Tablets | Crimtan Developments & Industry News | Scoop.it

Tablets are here to stay, and they offer advertisers exciting new creative and sales opportunities, but only if agencies exploit their full potential. 

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Why The IAB Numbers Show Us Programmatic Is An Unstoppable Force

Why The IAB Numbers Show Us Programmatic Is An Unstoppable Force | Crimtan Developments & Industry News | Scoop.it
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased de
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Crimtan contributes to this article, explaining why programmatic is driving display revenue growth.

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Crimtan Secures Place in Sunday Times Annual Tech Track 100 « Crimtan

Crimtan Secures Place in Sunday Times Annual Tech Track 100 « Crimtan | Crimtan Developments & Industry News | Scoop.it

Crimtan, a global marketing technology company headquartered in London, today announced it has been placed at number 56 on the annual Sunday Times Hiscox Tech Track. The news follows its recognition as a ‘Rising company to keep an eye on’ in 2013’s Tech Track.

The Sunday Times Hiscox Tech Track 100 ranks Britain’s top 100 privately held technology companies with the fastest growing sales over the last three years. Crimtan joins an illustrious list of technology powerhouses who have made the cut previously, which includes Shazam, Zoopla and Kaspersky Lab.

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Gearing A RTB Offering For The Asia Pacific Markets

Gearing A RTB Offering For The Asia Pacific Markets | Crimtan Developments & Industry News | Scoop.it
Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative Asia Pacific RTB
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Op-ed: How can publishers maximise yield from programmatic sales? | What's New in Publishing

Op-ed: How can publishers maximise yield from programmatic sales? | What's New in Publishing | Crimtan Developments & Industry News | Scoop.it
It is reasonable to believe that with the rise of programmatic buying and selling, premium advertising inventory has become a dying commodity, and in this new model of digital advertising and real-time bidding (RTB), many publishers have come to fear
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Opinion: Programmatic snake oil? Shake this man by the hand

Opinion: Programmatic snake oil? Shake this man by the hand | Crimtan Developments & Industry News | Scoop.it
Agencies overselling media technology? Surely not. Crimtan's Tara Crosby wants to shake Maxus Melbourne's Nick Keenan's hand.
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Nick Keenan of Maxus Australia thinks ad tech companies need more scrutiny. Tara agrees that transparent data and shared insights is the way forward.

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Guntis Stirna's curator insight, July 2, 2014 5:11 AM

Nick Keenan of Maxus Australia thinks ad tech companies need more scrutiny. Tara agrees that transparent data and shared insights is the way forward.

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Worried about big brother? Big sister has your back

Worried about big brother? Big sister has your back | Crimtan Developments & Industry News | Scoop.it
The arrival of big data has bought with it an era of monitoring based on information generated by mobile devices and social media usage.
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Crimtan contributes to this CNBC special Report

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Programmatic branding: The next step - iMediaConnection.com

Programmatic branding: The next step - iMediaConnection.com | Crimtan Developments & Industry News | Scoop.it

Big brands have been slow to utilise online advertising for branding campaigns. Yet given the appetite for programmatic campaigns, could programmatic branding be the next step?

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Crimtan sets up shop in Sydney

Crimtan sets up shop in Sydney | Crimtan Developments & Industry News | Scoop.it
Global marketing technology company, Crimtan, is opening an office on Sydney’s Pitt Street with former News Corp sales exec Tara Crosby as managing director.
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Crimtan one of the first companies to be awarded JICWEBS DTSG kitemark.

Crimtan one of the first companies to be awarded JICWEBS DTSG kitemark. | Crimtan Developments & Industry News | Scoop.it

Crimtan is one of the first 10 companies to have its brand safety policies and practices verified by independent industry auditor ABC as conforming to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles.

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How to score a perfect 10 with programmatic in 2015

How to score a perfect 10 with programmatic in 2015 | Crimtan Developments & Industry News | Scoop.it
Programmatic is here to stay, says DataXu's UK director, Chris Le May. So how can the industry utilise the technology effectively?
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Four Trends Agencies Need on their Radar for 2015

Four Trends Agencies Need on their Radar for 2015 | Crimtan Developments & Industry News | Scoop.it
In a time of increased automation, transparency, and efficiency, agencies have found themselves needing to redefine their role in the industry. Far more than simply running ad campaigns, brand marketers are now relying on their agency partners to drive innovation ...
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Programmatic and dynamic are the watchwords for 2015. Rob explains why real-time, personalised and cross-device are what digital marketers need to be striving for next year 

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From the first click to the last: why attribution models matter | b2bmarketing.net

When you bought your coffee on the way to work this morning, why did you choose that particular brand? Was it a magazine ad, recommendation from friends,...
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Flash in the pan: Agencies need to embrace HTML5 in a multi-channel world | The Wall Blog

Think back just ten years ago, when it seemed unimaginable that we'd be watching iPlayer on our computers, ordering groceries on a tablet and checking the news
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Luke, head of Crimtan's creative division explains why Flash just doesn't cut it any more.

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Why B2B needs to target smarter « The Marketer blog

Why B2B needs to target smarter « The Marketer blog | Crimtan Developments & Industry News | Scoop.it

To win sales from your target audience and steal them from your competition, you need to win attention. That's what proactive sales people used to do for you. Now it's the marketer's turn.

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Have you bought in to programmatic? | b2bmarketing.net

Have you bought in to programmatic? | b2bmarketing.net | Crimtan Developments & Industry News | Scoop.it
Adoption of programmatic advertising is on the rise. Victoria Clarke looks at benefits, challenges and limitations, and how it fits within the wider marketing landscape
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Crimtan's Director of B2B, Andrew Blackwood, contributes to this discussion about how B2B marketers can use programmatic to drive new business.

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HOW TO: Achieve display advertising success in B2B | b2bmarketing.net

HOW TO: Achieve display advertising success in B2B | b2bmarketing.net | Crimtan Developments & Industry News | Scoop.it
Andrew Blackwood, director at Crimtan B2B, offers six pieces of advice on getting the most from your display advertising
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Five steps to powerful programmatic branding

Five steps to powerful programmatic branding | Crimtan Developments & Industry News | Scoop.it

Times are changing, with RTB offering great brand building opportunities. Sophia Savitsky gives the five steps to make it work for you.

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Crimtan is all over programmatic branding. Sophia pens our second published article in a fortnight.

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Guntis Stirna's curator insight, July 2, 2014 5:12 AM

Crimtan is all over programmatic branding. Sophia pens our second published article in a fortnight.

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Cross-Device Tracking: Don’t Believe The Hype

Cross-Device Tracking: Don’t Believe The Hype | Crimtan Developments & Industry News | Scoop.it

As much as I am personally excited about cross-device campaigns, much of the recent hype is misleading. It is not ready for prime time. Find out why at AdExchanger

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Trading desk debates often ignore the underlying technologies - Media news from Media Week

Trading desk debates often ignore the underlying technologies - Media news from Media Week | Crimtan Developments & Industry News | Scoop.it

Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space.

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How Data Can Be Used For More Than Just Audience Targeting

How Data Can Be Used For More Than Just Audience Targeting | Crimtan Developments & Industry News | Scoop.it
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say 'data doesn't work' are wrong, and how using the correct methodolog
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Delphine rightly points out that data isn’t just for targeting, but provides immensely valuable customer insights before, during and after a campaign that skilled analysts and traders can use to drive huge improvements in ROI. 

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