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OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served

OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served | Criatividade Publicidade | Scoop.it
OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served - 06/01/2017

Via Brian Steffens
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Brian Steffens's curator insight, June 1, 2017 2:12 PM

OTT may have slower adoption among publishers than email newsletters, but the dollar volume is likely to be much higher; Several publishers are using OTT -- you might check out Calkins  Digital and Newsy

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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | Criatividade Publicidade | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)


Via Martin Gysler
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Martin Gysler's curator insight, February 6, 2013 11:25 AM

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement?