The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think - Forbes | Creativity Research |

Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers Image via CrunchBase will come in droves, and that the benefits and revenue generation will be huge.


If you’re feeling a bit skeptical about social media marketing and whether or not it’s worth the effort, following are some reasons why it may be working better than you realize.