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How to Write the Most Compelling Creative Brief (with Examples)

How to Write the Most Compelling Creative Brief (with Examples) | Creativity | Scoop.it
The creative brief is the foundation of every creative project. Learn how to write creative briefs that work in our detailed guide. Includes lots of creative brief examples, and a step-by-step process for writing a brief from scratch.

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Applying Design Thinking to the Course Creation Process

"When we hear or see the term ‘design thinking’ the first thing that often comes to mind is graphic design or web design — things that are more concerned about the visual aspect. While the approach itself is deeply utilized in graphic design best practices, it is not an exclusive process used solely by designers.

 

All innovations in different aspects of society have somehow used the design thinking process one way or another. Innovative works in literature, music, engineering, business, and art — just to name a few- have greatly drawn inspiration from this process.

 

So, what’s so special about it and why do we need to be more aware on how it is closely related to the training/learning process?"


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Master the Art of Influence - Persuasion as a Skill and Habit

Master the Art of Influence - Persuasion as a Skill and Habit | Creativity | Scoop.it
As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

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Dr. Karen Dietz's curator insight, March 19, 1:26 PM

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

 

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

 

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

 

Run, don't walk, to read this article. There's tons of good actionable advice here.

Dr. Karen Dietz's curator insight, March 19, 1:30 PM

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

 

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

 

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

 

Run, don't walk, to read this article. There's tons of good actionable advice here.

English Jeffrey's curator insight, March 25, 8:38 PM
Understanding how the brain processes information to make decisions may influence the way you present information about your business.
 
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Hierarchy of Needs for Innovation & Divergent Thinking: When the supports are in place –

Hierarchy of Needs for Innovation & Divergent Thinking: When the supports are in place – | Creativity | Scoop.it
The purpose of the Hierarchy of Needs for Innovation and Divergent Thinking is to give a more concrete look at what supports need to be in place to give educators the best chance at thinking innovatively and divergently. Realistically, in looking at an organization, reflecting on these particular support systems is probably going to be more about plugging the holes that might be found in the foundational levels rather than creating them from scratch. For example, you may have teachers with a growth or innovator’s mindset already but may need to “patch” the areas that are predominately a fixed mindset by working with those educators on recognizing growth mindset and swinging their pendulum in that direction. While the idea of the hierarchy should help districts put the supports in place, it still does not “create” innovative and divergent thinkers and teachers. Instead, it gives the base support so educators can focus on new learning, thinking, and doing versus using brainspace for worrying about other issues around them.

The act of becoming innovative is not something you can be forced to do, nor is it something someone can give you. It is a personal choice to move outside your comfort zone and try or learn something new. Again, even with the Hierarchy complete and solid, that is only the support structure. A person still needs to make the decision personally to want to be innovative.

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Why Playing is Essential to Achieving Effective Learning

Why Playing is Essential to Achieving Effective Learning | Creativity | Scoop.it
Learning should be fun! Here's why the idea of play in achieving effective learning should be a fundamental consideration for educators of all subjects and grade levels.

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Gust MEES's curator insight, February 14, 2:55 AM
Learning should be fun! Here's why the idea of play in achieving effective learning should be a fundamental consideration for educators of all subjects and grade levels.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Effective+Learning

 

Ricard Garcia's curator insight, February 14, 6:58 AM
Always important to reflect on the need to incorporate play in learning processes, regardless of the students' age
Nevermore Sithole's curator insight, February 15, 4:51 AM
Effective Learning
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Learning Anxiety: 10 Ways to Calm Your Mind - InformED by By Marianne Stenger

Learning Anxiety: 10 Ways to Calm Your Mind - InformED by By Marianne Stenger | Creativity | Scoop.it
It’s no secret that our emotional state can affect our learning abilities, and although a bit of anxiety about an exam or upcoming assignment is normal, when that stress builds up too much, it can hinder our ability to take in, process, and store new information. Unfortunately, anxiety is on the rise among students, and... Read More

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Beyond Working Hard: What Growth Mindset Teaches Us About Our Brains

Beyond Working Hard: What Growth Mindset Teaches Us About Our Brains | Creativity | Scoop.it
To foster growth mindsets in students, teachers can coach students to try different learning strategies that make the brain work smarter. Educator praise can be used to acknowledge specific strategies students have tried and can push students to reflect on themselves as learners. This process is more complex than it looks and ultimately should help lead students to become more independent thinkers.

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Nik Peachey's curator insight, January 20, 9:29 AM

Worth a read.

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Do you think like a hedgehog or a fox?

Do you think like a hedgehog or a fox? | Creativity | Scoop.it
There are basically two types of person: one that believes that there are two types of person, and another that doesn’t. Despite having reservations about over-simplistic categorization, there are some theories which carry both practical wisdom and managerial relevance. One of the inspiring ones is the distinction between hedgehogs and foxes made by British philosopher Isaiah Berlin. He distinguishes between people who strive for a coherent world view with logic and an organising principle (hedgehogs), and others who are comfortable with loose ends and with not relating things systematically to a bigger picture (foxes).

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Sandeep Gautam's curator insight, December 7, 2017 10:07 PM
"But let us also be pragmatic. There is no need to change your 'foxiness' or 'hedgehoginess' or to apply new tools in order to profit from it already here and now. Opening yourself up for more hedgehog-like or fox-like characteristics is fruitful, but should not be at the expense of losing your authenticity. Be who you are."
Ian Berry's curator insight, December 8, 2017 5:07 PM
I love the hybrid concept It's a consequence of living both/and and not either/or
David Stapleton's curator insight, December 10, 2017 3:34 PM
Persoality is distinct between philosiphy and the coherent world view
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[PDF] Thinking & acting like a designer: How design thinking supports innovation in K-12 education 

[PDF] Thinking & acting like a designer: How design thinking supports innovation in K-12 education  | Creativity | Scoop.it
The needs of the twenty-first century demand new approaches to learning. Today, student success requires skills for collaboration, creativity, critical thinking, and problem solving, and these skills are increasingly becoming a focus in both K-12 and higher education settings. But twenty-first century learning needs to be much more if we are to expect young people to both navigate an unknown and complex future and meet the challenges that accompany it.
 
We need change-makers, people who will redefine problems, inspire new ideas, take informed risks, and never stop learning. Change-makers implement and evolve solutions that aim to better the individual and the whole, be it a classroom, a school, a community, or a society. This is the approach of a designer and the focus of this publication.
 
Design touches all aspects of our world. As this publication shows, designers work to impact the human experience, and they generally do this with particular mindsets that encourage looking at challenges as opportunities for design. Four mindsets typically guide the behavior of a designer: human-centered, collaborative, optimistic, and experimental. Designers also often act in a particular way, following a process that helps them generate and evolve ideas, beginning with problem-defining and empathy, using synthesis and prototyping to develop strategic ideas, and ending with implementation.
 
Taken together, how designers think and act make for design thinking, a human-centered approach to creative thinking and problem solving. Thinking and acting as a designer and, in turn, employing design thinking are powerful ways to encourage people to become change-makers in education.

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Carlos Fosca's curator insight, November 23, 2017 5:06 PM
 
"Taken together, how designers think and act make for design thinking, a human-centered approach to creative thinking and problem solving. Thinking and acting as a designer and, in turn, employing design thinking are powerful ways to encourage people to become change-makers in education." (WISE - IDEO, 2017)
Kim Flintoff's curator insight, November 30, 2017 6:27 PM
Taken together, how designers think and act make for design thinking, a human-centered approach to creative thinking and problem solving. Thinking and acting as a designer and, in turn, employing design thinking are powerful ways to encourage people to become change-makers in education.
Nevermore Sithole's curator insight, December 13, 2017 9:13 AM
[PDF] Thinking & acting like a designer: How design thinking supports innovation in K-12 education
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The Socratic Process - 6 Steps of Questioning (Infographic)

The Socratic Process - 6 Steps of Questioning (Infographic) | Creativity | Scoop.it
Hola: Una infografía sobre el proceso socrático. Un saludo

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Audrey's curator insight, August 9, 2013 7:39 AM

Using the Socratic process the educator is a tutor.  The process  encourages evaluative and analytical thinking.

Ivon Prefontaine, PhD's curator insight, August 9, 2013 12:55 PM

This is an easy and yet thorough infographic.

Abel Linares's curator insight, December 3, 2017 9:30 AM
Socratic #Process
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Need Creative Inspiration? Do Something Boring

Need Creative Inspiration? Do Something Boring | Creativity | Scoop.it

Doctors use the “universal pain assessment tool” to measure how uncomfortable their patients are. It’s a simple mechanism made up of smiley (and sad) faces. At one end of the spectrum is “pain free,” and on the other is “unimaginable, unspeakable pain,” with “tolerable” and “utterly horrible” falling in between. It’s not terribly scientific, but the tool helps medical professionals download your pain data from a little chip in your brain, so to speak, making it one of the best and fastest assessments at doctors’ disposal.

It’s not just pain that’s difficult to quantify–so is the human experience generally. But researchers have devised tools to study other mushy concepts, too, including creativity. And in the process we’ve learned there’s at least one thing that tends to nudge people into measurably more creative thinking: boredom.

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The Learning Factor's curator insight, November 5, 2017 5:17 PM

Cutting out distractions doesn’t just clear space to focus. As author and podcaster Manoush Zomorodi explains, it can also lead to boredom-induced creativity.

Mokhtar Sahraoui's curator insight, November 5, 2017 10:48 PM
Need Creative Inspiration? Do Something Boring
 
CCM Consultancy's curator insight, November 6, 2017 12:56 AM

Participants were asked to leave their phones out of sight while in transit, including ignoring any impulse to walk and text, etc... This helped clear their minds for creative ideas. So the next time you’re getting coffee, as you slowly make your way to the front of the queue, just let your mind wander instead of scrolling Instagram or checking email.

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10 Practical Strategies to Foster A Growth Mindset Culture in Your Class via educators' technology

10 Practical Strategies to Foster A Growth Mindset Culture in Your Class via educators' technology | Creativity | Scoop.it
Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education

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Shari Flynt Williamson's curator insight, October 21, 2017 8:17 PM

There's little better in a classroom than a great discussion.  That's why I really like the ideas here, especially under "Encourage Students to Expand their Answers".  A great discussion fosters learning and students never even know it happened.  I still remember some of the great discussions in past classes!

La French witch's curator insight, November 14, 2017 3:37 AM
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Getting Started with Design Thinking in the Classroom

Getting Started with Design Thinking in the Classroom | Creativity | Scoop.it
Every day, I ask my kids, “What did you make in school today?” Too often, they can’t give me an answer. But on the days that they do, their eyes light up and they passionately describe their projects. It’s in those moments that I am reminded that making is magic.

I want to see schools transform into bastions of creativity and wonder.

But here’s the thing: this is hard to pull off. We all have curriculum maps and limited resources and standards we have to teach. We don’t always have fancy maker spaces or high-tech gadgetry. Our time is limited and so creativity is often a lofty ideal that rarely becomes a reality.

This is what I love about design thinking. It works within the standards in every subject. It’s a flexible approach that you can use with limited resources. It isn’t something new that you add to your crowded schedule. Instead, it’s an innovative approach to the work you are already doing — a process designed specifically to boost creativity and bring out the maker in every student.

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Justin Rains's curator insight, May 5, 2017 11:39 AM
#fb
Rubén Noreña's curator insight, May 19, 2017 7:52 PM
Getting Started with Design Thinking in the Classroom
Linda Foote's curator insight, October 12, 2017 1:53 PM
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Campbell School of Innovation: Design thinking is an empathy based, creative problem solving process

Campbell School of Innovation: Design thinking is an empathy based, creative problem solving process | Creativity | Scoop.it

Design thinking is an empathy based, creative problem solving process embraced by innovators around the world for addressing complex problems. At its heart, it nurtures the ability to see a situation from someone else's point of view, engineer a solution, and then test and refine your solution based on feedback. It is one approach CSI students will use to master the California Common Core State Standards and build the adaptable thinking skills they will need for success in the 21st century workforce.


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This Is How To Make A Team Brainstorming Session Effective

This Is How To Make A Team Brainstorming Session Effective | Creativity | Scoop.it

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room.

 

That’s my first tip for you: Follow the “pizza rule” for brainstorming. If you’re unfamiliar with the “pizza rule,” it’s the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.

 

The same rule goes for a brainstorming session: If you’ve got a dozen people sitting around a table, expect a really long list of truly mediocre ideas.

 

So, what else can you do other than bribe a group of two to six people with pizza to unearth good ideas? So glad you asked.


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ebohemians's comment, March 21, 5:10 AM
Thanks
Andrea Ross's curator insight, March 27, 6:21 AM

As a High D/I on the DiSC model I've always loved a good brainstorming session. Nice little article to get you thinking and perhaps change things up a little in the boardroom. Also check out Edward De Bono's 6 Thinking Hats book - fast and effective way to problem solve involving brainstorming that you might also like to read. Have a great week ahead. 

CCM Consultancy's curator insight, April 1, 2:33 AM

Squashing bad ideas could lead people to fear speaking up, missing out on good ideas as a result. But if you’re giving every idea equal due regardless of merit, then you get off-track real fast and end up down a bad idea rabbit hole.

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Emotional Intelligence Is Key to Outstanding Leadership

Emotional Intelligence Is Key to Outstanding Leadership | Creativity | Scoop.it
Learn to understand the emotions that lie beneath your behavior--and be a better leader.

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Jerry Busone's curator insight, March 10, 8:11 AM

Key indicator of performance  ... we've add EQ to our library for leaders ... its been a big success. 

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Merrill’s first principles of instruction | instructional design

Merrill’s first principles of instruction | instructional design | Creativity | Scoop.it

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Kool Design Maker's curator insight, February 8, 5:24 AM

Regardless of what the span of the organization, enormous or little, every organization needs to grow their business. They need to utilize each path conceivable to advertise their items and administrations. Organizations sort out showcasing efforts to spread the ubiquity and reach of their business. Online E-commerce websites development Company helps organizations in making an individual bond with potential customers and buyers utilizing the medium of the web. In the present period, E-commerce applications and arrangements are getting to be noticeably basic for each business or association to assert their online nearness.

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The Garage Mindset: How tech giants keep the innovation spirit alive

The Garage Mindset: How tech giants keep the innovation spirit alive | Creativity | Scoop.it
California is often said to have two beating hearts: culture in the South, around Los Angeles and Hollywood, and technology in the North around San Francisco and the Silicon Valley.

Their complementarity is key to the region’s success, and has generated widely popular combinations such as Netflix or Apple Music. And of course, they both rely on heavy doses of innovation.

It’s no coincidence that they were both born in a garage.

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David W. Deeds's curator insight, February 3, 8:06 AM

Thanks to John Evans.

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Top 10 sites to help students check their facts

Top 10 sites to help students check their facts | Creativity | Scoop.it
Our job as citizens requires more than just being informed. We must also be vigilant about verifying information before posting it on social media.

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Rob Hatfield, M.Ed.'s curator insight, January 26, 8:27 AM
The Top ten sites for fact checking and for Academic Resources add SearchCredible.com to your 21st Century teaching and learning environments.
Tina Jameson's curator insight, January 28, 7:12 PM
Students may have heard of Fake News - opportunity to tie in with lessons on evaluating sources - the importance of been a critical reader, a detective who is prepared to check and challenge resources, and to establish the Trash and the Treasure of what they read.
Rachel Donovan's curator insight, June 3, 7:38 AM
Sites to help students channel their investigating, analysing, evaluating, etc. 
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How To Turn Complicated Ideas Into Simple Concepts

How To Turn Complicated Ideas Into Simple Concepts | Creativity | Scoop.it

You’re sitting in a conference room with all the big bosses. They’re meeting to discuss the annual budget, and it’s your job to pitch them your case for more money for your team.

 

The problem?

 

While you’re quite confident everyone has a vague idea what your department does, you’re not nearly as confident that everyone sees the importance of what you do or the way you do it.

Why? Well, what you do is pretty specific. Maybe so much so that your own friends don’t quite get it.

 

But even if that’s the case, you’re going to have to learn how to get people on board with your work when you’re looking for a cut of the company’s budget, meeting with someone from a completely different field, or pitching an idea to a client.

 

Here’s how to do that:


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The Learning Factor's curator insight, December 21, 2017 5:13 PM

Sometimes you need to explain the “one thing” that your audience should care about and understand.

shopping's curator insight, December 22, 2017 2:15 AM
Naz Bhayani's curator insight, January 8, 1:15 PM

Keep it Simple!! 

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[PDF] Instructional Design in Higher Education

[PDF] Instructional Design in Higher Education | Creativity | Scoop.it

Learning — to some it is the sound of chalk on blackboards,  the search through stacks of scribbled notes, and backpacks full of heavy textbooks. For others with a less traditional lens, learning is the summoning of professors with a click of a mouse, assignments no longer living on paper, but in a cloud, and the ‘classroom’ being everywhere. Education has changed considerably in recent years and we don’t expect it to slow down anytime soon.


Because of the advancement of technology, institutions are able to reach more students than ever with the help of quality and accessible online courses. ‘eLearning’, ‘distance education’, ‘blended learning’, ‘online campuses,’ and other related programs have grown more prominent in higher education institutions. According to NCES data, there were 5.5 million students enrolled in distance education courses at degree-granting postsecondary institutions in fall of 2013.

There are many technologies flooding the market that help foster innovative teaching and learning. These tools, such as learning management systems, lecture capture systems, simulation creators, authoring, and video and audio tools, have flooded into the classrooms and lecture halls of higher education. However, the inference that these innovative tools aid learning should not be immediately assumed. With faculties’ full work load, learning and implementing new and often complex tools to improve their online pedagogy isn’t a priority. In fact, as the needs and tools of institutions have evolved, instructional designers have positioned themselves as pivotal players in the design and delivery of learning
experiences. Instructional designers exist to bridge the gap between faculty instruction and student online learning. But who, exactly, are instructional designers? What do they do? Where do they fit in higher education?


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Nevermore Sithole's curator insight, December 7, 2017 2:04 AM
Instructional Design in Higher Education
Kim Flintoff's curator insight, December 7, 2017 6:17 PM
Learning — to some it is the sound of chalk on blackboards, the search through stacks of scribbled notes, and backpacks full of heavy textbooks. For others with a less traditional lens, learning is the summoning of professors with a click of a mouse, assignments no longer living on paper, but in a cloud, and the ‘classroom’ being everywhere. Education has changed considerably in recent years and we don’t expect it to slow down anytime soon.
Jorge Jaramillo's curator insight, December 15, 2017 11:06 AM
Les comparto un interesante artículo relacionado con una investigación sobre la importancia de los Diseñadores Instruccionales en Educación Superior, realizada con el auspicio de la fundación Gates.
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The Future Belongs to the Curious: How Are We Bringing Curiosity Into School?

The Future Belongs to the Curious: How Are We Bringing Curiosity Into School? | Creativity | Scoop.it

The only rational answer to the conundrum of curiosity is to disengage our educational system from standardized testing and common curricula. Curiosity does not hold up well under intense expectation. Give agency to teachers, with the explicit message to slow down and provide students time to wonder and be curious.



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Ivon Prefontaine, PhD's curator insight, February 3, 2016 11:51 AM

Children, and for that matter teachers, bring curiousity with them. Teachers can help create contexts where that curiousity remains vibrant.

Valerie Morris's curator insight, May 25, 2016 3:18 PM

Curious?

Ivon Prefontaine, PhD's curator insight, November 24, 2017 3:40 PM
Curiosity is essential to teaching and learning. It can be modeled, engaged in through play, hypothesizing about what might happen, the questions we ask, and reflecting on what we wonder about.
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Teachers: your guide to learning strategies that really work

Teachers: your guide to learning strategies that really work | Creativity | Scoop.it

"Research on effective learning reveals that an awful lot of what goes on in the classroom simply doesn’t matter. There are many pointless activities that take up valuable time in the name of engagement, merely demonstrating progress as opposed to actually making progress. Often, these approaches not only have limited impact on student learning but can have a hugely detrimental impact on teacher workload and wellbeing.

There is significant evidence to suggest that teachers should prune back what they do and focus on a more streamlined approach in the classroom. So it’s less about spending hours cutting things up and putting them in envelopes, and more about creating conditions in which students can gain long-lasting knowledge that can be applied in a range of situations. The following six principles are a distillation of key research on what really matters in the classroom."


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Ashley Hoyer's comment, November 16, 2017 9:59 PM
@Tera S. Ellis You're right- it is possible that they could become a behavior problem. That makes me think of a child in my classroom- he hasn't been identified in our TAG program; however, I will be recommending him for next year. He tends to distract others and interrupt the learning of others quite possibly because he is completed and not being challenged enough.
Cheryl Turner's comment, November 16, 2017 11:13 PM
Ashley and Tera , thanks for your comments but you are misunderstanding the definition of cognitive load. It doesn't have any thing to do with gifted learners not being stimulated. It has to do with the amount of information any person can handle focusing on at any one time. For instance, if you are trying to do a difficult math problem while listening to a challenging jazz riff or perhaps watch a movie at the same time, the cognitive load of those tasks in combination is going to be excessive. in that situation, you would not be effective at the math problem, because you have increased the cognitive load of the task. You have not increased the difficulty level of the task, in terms of its abstractness or the level of challenge for the mind trying to figure it out, but you have made the conditions less than optimal for that mind to operate on that task.
Ashley Hoyer's comment, November 19, 2017 4:12 PM
@Cheryl Turner I really appreciate the clarification!
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Yes, There Are Rules to Leadership Excellence. Here's the Shortlist

Yes, There Are Rules to Leadership Excellence. Here's the Shortlist | Creativity | Scoop.it
While outstanding leadership ability is defined by standards unique to each individual, there are guidelines. Here's the short list.

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Jerry Busone's curator insight, October 17, 2017 8:06 AM

#Leadership #workhappy #offthebenchleadership  

Ivon Prefontaine, PhD's curator insight, October 17, 2017 2:19 PM
Despite what we see with some so-called leaders (with naricissistic tendencies) in politics, schools, and corporations, leaders assume responsibility and understand they cannot control everything. Good teaching is premised on this as well.

Although managing is essential in certain situations, it is too often conflated with leading.
Ian Berry's curator insight, October 20, 2017 7:05 PM
This is a good list to reflect and act on
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The Story Canvas - Digital Storytellers

The Story Canvas - Digital Storytellers | Creativity | Scoop.it
Storytelling is a powerful tool to inspire and engage people, communities and organisations to contribute ideas, energy and resources to advance a cause. However, to achieve these results, storytelling must be strategic.

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