Creativity as changing tool
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Creativity as changing tool
“The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities”
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Rescooped by Francesco Pintus from Just Story It!

The Most Powerful Thing About You -- Your Story

The Most Powerful Thing About You -- Your Story | Creativity as changing tool |

The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.

Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.

The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.

Happy story telling!

Thank you Richard Andrews for recommending this article :)

This review was written by Karen Dietz for her curated content on business storytelling at

Via Dr. Karen Dietz
Ken Morrison's comment, June 7, 2012 6:11 PM
I love the Leadership Freak blog. Thanks for sharing.
Dr. Karen Dietz's comment, June 7, 2012 11:44 PM
Glad you like it Ken! Thanks for re-scooping the article. Have a great weekend :)
Rescooped by Francesco Pintus from Brand Stories!

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google

The Power of Storytelling; What Marketers Can Learn From Casey Neistat and Google | Creativity as changing tool |

And, last Saturday morning, before I got up and on with my day, I watched his short film entitled ‘Guthrie Beach Raft’ and it got me thinking about the power of storytelling in marketing.


Yes, successful marketing is all about emotions -- not facts.


There are two videos to view here that make the author's point. The first video is OK -- for whatever reason it didn't really grab me.


But the second video about Google Chrome is a hit! That's because it tells a very engaging story about how someone uses Google's integrated suite of tools. It's brilliant.


Enjoy both of these -- and take these lessons to heart. When creating your content, decide which emotions you want to evoke in your audience and then craft your material to evoke those. 


As the author says, "Sometimes, facts and figures are great, but if you’re really looking to create loyalty and build a relationship with your audience then creating an emotional bond is the way forward."

Via Dr. Karen Dietz, Omar Kattan
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Scooped by Francesco Pintus!

Just Story It - Scoops

Just Story It - Scoops | Creativity as changing tool |

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


How To Find A Topic: Click on the Tags tab above, and then click on one of the tags. All the articles on that topic will appear.


I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is:  ;

Dr. Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Dr. Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at know. In the meantime, here's the correct link:
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by Francesco Pintus from Just Story It!

Seven tips in digital storytelling from the New York Times and CNN

Seven tips in digital storytelling from the New York Times and CNN | Creativity as changing tool |

"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".


This article is slanted toward journalists. But think about it -- if you are using content, or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.


So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.


So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!


Review written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
Giuseppe Mauriello's comment, June 1, 2012 1:14 AM
Hi Karen,
thank you so much for appreciation about my suggestion.
Dr. Karen Dietz's comment, June 1, 2012 5:49 PM
You are the best Giuseppe! Thank you for thinking of me :)
Rescooped by Francesco Pintus from Just Story It!

Inside the Storytelling Matrix, Part 1: Problem and Paradox

Inside the Storytelling Matrix, Part 1: Problem and Paradox | Creativity as changing tool |

You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.


What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.


This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michale says, we are surrounded by enough problems these days.


So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead.  That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.


Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.


I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!

Via Dr. Karen Dietz
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