Creativity and transcreativity
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Creativity and transcreativity
For those of you who are passionate about Transcreation
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You are beautiful, no matter what they say

You are beautiful, no matter what they say | Creativity and transcreativity | Scoop.it
Is beauty really in the eye of the beholder? Everywhere we look, women are bombarded with stereotyped images of unattainable physical perfection. The beauty industry has become a commercial juggern...
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Start small, dream big and speak to the world

Start small, dream big and speak to the world | Creativity and transcreativity | Scoop.it
Personally, I find bank advertising irritating. Most of them fail to be engaging and just throw numbers at you. If it's not Barclays trying to sell their personalised debit cards, it's Santander of...
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The Language of Luxury: Content, Translation, & Culture In Between - Luxury Society - Speaker's Corner

The Language of Luxury: Content, Translation, & Culture In Between - Luxury Society - Speaker's Corner | Creativity and transcreativity | Scoop.it
Sara White Wilson, independent writer in luxury brand communications, examines the nuances of translation when it comes to luxury marketing and media
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Transcreating love - Is love universal?

Transcreating love - Is love universal? | Creativity and transcreativity | Scoop.it
Love... a four letter word which, according to Google  or Bing, seems so simple and straightforward  to translate. Yet, this is not the case as the term "love" has multiple different meanings. In f...
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Transcreation – a communication upgrade that’s more than just cosmetic

Transcreation – a communication upgrade that’s more than just cosmetic | Creativity and transcreativity | Scoop.it
An increasing number of brands are reaching out to international audiences in order to establish an online presence in vibrant emerging markets. These brands depend heavily on global marketing and ...
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Pepsi, "Pecsi" or "Pesi"? YOU decide ! From mispronunciation to transcreation

Pepsi, "Pecsi" or "Pesi"? YOU decide ! From mispronunciation to transcreation | Creativity and transcreativity | Scoop.it
When I moved to Wales at the age of ten, I could not speak a word of English. Starting school in year 6, I quickly had to learn and catch up with my school mates. Although bilingual, I still have m...
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Keep Calm and Carry On in 15 Languages

Keep Calm and Carry On in 15 Languages | Creativity and transcreativity | Scoop.it
We've translated Keep Calm and Carry On into loads of different languages! They look great and are very funny, so take a look and share away. (Check out the #transcreation of "Keep Calm & Carry On" into 15 #languages!
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