Industrial Design - Research: Learning Extreme Empathy | Creativity and learning |

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Great designers are great empathizers. It's what separates a design that has soul from one that's simply well-realized. In my experience as a design director and as a teacher, it's become painfully clear that the ability to connect with users is something design students must learn, as crucially as they need sketching and CAD. Unfortunately, the most common student design project has students designing with themselves as the target user. by Paul Backett

Via Edwin Rutsch