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Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger

Master This Storytelling Technique to Create an Irresistible Content Series - Copyblogger | Creative Thinking |
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Ken Schneider's curator insight, July 14, 2014 12:01 PM

The "C" word; "Content" should be "Story" - the guy that wrote this article gets it!

A.K.Andrew's curator insight, July 14, 2014 10:25 PM

An interesting way of combining a writers tools to create content

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How to Tell a Great Story

How to Tell a Great Story | Creative Thinking |
It’s a skill every leader needs to master.


"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"

Dr. Karen Dietz's curator insight, July 31, 2014 2:57 PM

What a great article with real practical advice!  All the steps are here for any leader to follow to become a better storyteller.

And I really like the 2 case studies shared. Not only are they written as as stories (an uncommon experience), they are terrific examples of 2 ways stories have been used by leaders and the results that occurred. 

Many thanks to fellow curator @Gregg Morris for finding and sharing this piece.

Carol Sherriff's curator insight, August 1, 2014 11:31 AM

Harvard Business Review blog that brings together advice from both marketing and evolutionary biology to provide tips on how to tell a great story.

Daniela's curator insight, September 12, 2014 6:31 PM

Herramientas y detalles de como podemos contar bien las historias.

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The key to storytelling is not your perfection but your humanity

The key to storytelling is not your perfection but your humanity | Creative Thinking |

“A good story has to be extremely particular and peculiar to your life. It has to have an element of singularity and yet – and this is the alchemy and paradox of storytelling – it has to be something immediately universal, part of something that we all experience,”

Jens Peter Madsen's curator insight, August 27, 2014 2:33 AM

I like this personal story. Personal Storytelling is a very strog and important media. Follow my work at

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3 TED Talks That Uncover the Secrets of Storytelling

3 TED Talks That Uncover the Secrets of Storytelling | Creative Thinking |

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.


Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.


I was already boring myself to death and I hadn’t even begun to write.

We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.


I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?"

Ken Schneider's curator insight, July 23, 2014 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Dr. Karen Dietz's curator insight, July 23, 2014 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.

3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 

The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!

And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.

Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 2014 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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The cognitive importance of storytelling

The cognitive importance of storytelling | Creative Thinking |
Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data [...]
Carlos Rodrigues Cadre's curator insight, August 15, 2014 2:30 PM

adicionar a sua visão ...

Nacho Vega's curator insight, August 18, 2014 6:53 AM

What makes one person more memorable than another? 

Follow this link

Daniela's curator insight, September 12, 2014 6:30 PM

Para nuestra memoria y nuestro desarrollo del cerebro, la importancia del contar historias 

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Changing Our Thinking and Beliefs | TalentDevelop

Changing Our Thinking and Beliefs | TalentDevelop | Creative Thinking |
Beliefs can be casual thoughts, but also ingrained attitudes about life and abilities, and affect how much we develop creativity and pursue other interests.

Stephen King recalls his high school teacher’s critique of his writing: “Why write junk like this… You’re talented. Why do you want to waste your abilities?” King goes on to admit [in his book "On Writing"]: “I have spent a good many years since — too many, I think — being ashamed about what I write."

Via Douglas Eby
Diane Maybey's insight:

It is worth a visit into the pains of our past to view any distorted beliefs we may be carrying about our creativity.  


Why do we hear the phrase 'I can't draw' so often?  Does drawing really equate to acurate representations of physical form?  It is far more than taking a snapshot - the act of observation, the process of mark making, the connection of neurons in your brain...


He may not be my chosen genre but imagine if Stephen King had believed his teacher's comments to be true and never written - what loss.


Take an honest look into how you view your creative self.  

Reflect on where those beliefs have come from.  

Acknowledge them.

Chose whether they are helping, or holding you back.

Then it's a simple choice; do you keep them?  Do you let them go?  

Then do it.  


Any time a negative thought comes into your mind about your creative self, recognise it and surround it with ten positive affirmative thoughts...'I am a wonderful creative being, I am creative in all that I do, being creative is part of who I am, it is a joy to be creative, I am creative...'


Then get going - be creative.  Be the creative person you want to be even if it feels like you're pretending to begin with, but do it, draw, write, make, create...


Own your experience as a human being. Honour the creativity that sits within us all and if your's has been hurt by experiences of the past then you need to heal, nurture and nourish your creative self.

Regardless of how young, you need to be the loving parent and allow your creative self to grow up.  


Imagine the possibilities.