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Rescooped by Hugo Rodriguez from Advertising Reloaded
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How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare

How the Mayo Clinic Became the Gold Standard for Social Media in Healthcare | Creative Strategy | Scoop.it

As healthcare organizations the Mayo Clinic is something unique. Have you ever heard a clinic that has one of the most popular channel on Youtube (http://www.youtube.com/user/mayoclinic)? And more than 300.000 Facebook followers? And Newsblog, Podcast and even a blog in which patients can share their experiences? The use of social media by the Mayo Clinic works also to help other hospitals, professionals and patients to promote health education, health literacy and healthcare delivery worldwide. Vision combined with actions, amazing! But what I found really itneresting is the answer that Lee Aase, the Director of the Mayo Clinic Center for Social Media gave when asked what was the biggest lesson learned at Mayo. He answered, “The biggest lesson is that there is really no substitute for valuable contents". Healthcare consumers want and need in-depth information and it is his job and the Mayo Clinic’s job to offer them that information. “The main idea is to understand that there is a thirst for information out there," said Lee. “When people get sick, they want information and they want it right away." Very clear, isn't it? Read on...


Via EnricoMorandi
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Rescooped by Hugo Rodriguez from Pharmaceuticals, Strategy, Marketing, Advertising
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A Glass of Milk

A Glass of Milk | Creative Strategy | Scoop.it
One day, a poor boy who was selling goods from door to door to pay his way through school, found he had only one thin dime left, and he was hungry. He decided he would ask for a meal at the next ho...

Via Subba Rao Chaganti
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Subba Rao Chaganti's curator insight, August 7, 2013 12:11 AM

Instead of a meal he asked for a drink of water. She thought he looked hungry so brought him a large glass of milk.