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9 Small Business Marketing Practices Making a Big Splash in 2013

9 Small Business Marketing Practices Making a Big Splash in 2013 | Creative Print Marketing | Scoop.it

Which trends will shape SMB marketing in 2013?
SUMMARY: A number of trends will change the ways in which small businesses market themselves online in the coming year, write members of the Young Entrepreneur Council. Data analysis and niche targeting will play large roles, while photos, local content and game mechanics will all move to the fore as marketers look to capture customers' attention.


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Why Aren’t Small Business Owners Taking Advantage of Online Marketing?

Why Aren’t Small Business Owners Taking Advantage of Online Marketing? | Creative Print Marketing | Scoop.it

For the small business owner, it’s all about ROE – Return on Effort. They already have their hands full with the day to day running of their business, so there’s little time left over for anything else. If all a person has to do is say “run it again” when the newspaper calls about their ad, that beats the hours it will take to learn about Promoted Tweets on Twitter. Which brings me to the biggest problem of all – a lot of online options are simply too expensive for a small business. You could argue that they’ll make it back in trade, just don’t say that to the people who ended up losing money on Groupon coupons. There are affordable, suitable online options for all kinds of small businesses but until they become as common as direct mail and newspaper advertising, small businesses are going to keep paying for physical rather than digital....


Via Jeff Domansky
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Laura Brown's comment, March 21, 2013 2:12 AM
It seems to boil down to not wanting to take on something new which they have to learn.
coffeeshopmillionaire's curator insight, March 22, 2013 2:08 AM

Small business owners are too busy running their business to focus on marketing so unless they have marketing savvy inhouse or is willing to learn it then they are left to figure it out along the way.


Most times they never do and that's why they fail.


Here's an EXCELLENT resource for small business owners and entrepreneurs in general to help them increase their profits while reducing their stress and workload!


www.workthesystemacademy.co




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DM 101: A Small Business Primer

DM 101: A Small Business Primer | Creative Print Marketing | Scoop.it
Yesterday, Target Marketing hosted a webinar called "Direct Marketing on a Shoestring Budget." I was honored to be a speaker, along with Cyndie Shaffstall of Spider Trainers.
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Roadmap to Creative Design Process

Roadmap to Creative Design Process | Creative Print Marketing | Scoop.it

An infographic that defines the step by step logo design process along with dos and don’ts of the creative design process.... 

 
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Julia McFarland's curator insight, April 7, 2013 2:15 AM

There is a lot more to a logo design than people think...

G3 CREATIVE's curator insight, July 9, 2014 12:00 PM

An infographic that defines the step by step logo design process.