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Big data can predict whether your new product will flop

Big data can predict whether your new product will flop | Creative Marketing & Social Media | Scoop.it

Most of the data captured about our everyday transactions isn't very exciting.

However, when you compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns.

A case in point is outlined in a forthcoming Journal of Marketing Research paper which identifies a segment of customers, dubbed the "harbingers of failure", with an uncanny knack for buying new products that were likely to flop....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 3, 2015 2:44 AM

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

Gerrit Bes's curator insight, August 3, 2015 9:23 AM

Comparing information across millions of consumers and products and thousands of outlets is the realm of big data and reveals previously unknown patterns....

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Making the Most of Google Webmaster Tools by @onlinepresence

Making the Most of Google Webmaster Tools by @onlinepresence | Creative Marketing & Social Media | Scoop.it
Google Webmaster Tools is a powerful suite of free tools that allow you to keep track of your website or blog – but casual users risk missing out on some of the best ways to use the platform.

Via Thomas Faltin
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How to Market Your Blog Like a Superstar [Infographic]

How to Market Your Blog Like a Superstar [Infographic] | Creative Marketing & Social Media | Scoop.it
[Infographic] How to Market Your Blog Like a Superstar: http://t.co/Jz9JgV6XJS … #socialmedia
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Maximize Adwords Quality Scores by Improving Your Landing Page Relevance - Business 2 Community

Maximize Adwords Quality Scores by Improving Your Landing Page Relevance - Business 2 Community | Creative Marketing & Social Media | Scoop.it
Maximize Adwords Quality Scores by Improving Your Landing Page Relevance http://t.co/ZhJlAar6Au #Marketing #Content
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30 Types of Content You Can Publish Online

30 Types of Content You Can Publish Online | Creative Marketing & Social Media | Scoop.it
When you think of creating online content, what flashes immediately into mind? Most likely, “blog posts”. But did you know there are at least 30 types of content you can publish online?

Via Peg Corwin
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Peg Corwin's curator insight, September 22, 2013 8:25 AM

CONTENT MARKETING IDEAS that I would not have thought of.  Read this and expand your horizons.


If you like this scoop, please consider a thumbs up or share.

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Visual Guide to Colors and Their Emotions [Infographic] - Business 2 Community

Visual Guide to Colors and Their Emotions [Infographic] - Business 2 Community | Creative Marketing & Social Media | Scoop.it

Via massimo facchinetti
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The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making - - The Buffer Blog

The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making - - The Buffer Blog | Creative Marketing & Social Media | Scoop.it
These 7 social media mistakes are easy to make, but some counterintuitive advice could help you avoid them all.
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Farewell Social Media - Hello Social Business | RAPIDBI

Farewell Social Media - Hello Social Business | RAPIDBI | Creative Marketing & Social Media | Scoop.it
Social technology is THE productivity tool Social media has changed the way many of us communicate, engage and collaborate, yet to many organizations "social (RT @RapidBI: Farewell Social Media - Hello Social Business - #blog
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The Best of Times, The Worst of Times Infographic

The Best of Times, The Worst of Times Infographic | Creative Marketing & Social Media | Scoop.it
For everyone using social media to drive foot traffic to your location.

Via John van den Brink
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Philippe Trebaul's comment, September 11, 2013 4:33 AM
Of course, it depends on countries where we share on the social networks. The time difference thus is to be taken into account. It is logical. Philippe TREBAUL
Philippe Trebaul's curator insight, September 11, 2013 4:37 AM

Bien sûr, cela dépend du pays depuis lequel nous partageons sur les réseaux sociaux...

Le décalage horaire est à prendre en compte, c'est évident.


Of course, it depends on countries where we share on the social networks. The time difference thus is to be taken into account.

It is logical.


Philippe TREBAUL

MARY HELEN FERRIS's curator insight, September 11, 2013 5:54 PM
TAKING in to account we have international business....it is always prime time somewhere....
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5 Ways You Can Beat The Big Guys At Marketing

5 Ways You Can Beat The Big Guys At Marketing | Creative Marketing & Social Media | Scoop.it
You may not have their resources, but you've got something large companies don't have. Try using these small-business tactics to get an edge in marketing.
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How To Go From Social Media Zero To Hero (With The Seven Ps) [INFOGRAPHIC]

How To Go From Social Media Zero To Hero (With The Seven Ps) [INFOGRAPHIC] | Creative Marketing & Social Media | Scoop.it
How To Go From Social Media Zero To Hero (With The Seven Ps) [INFOGRAPHIC]

Via The Fish Firm II, John van den Brink
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How to Create The Most Irresistible Landing Page Offers That Convert!

How to Create The Most Irresistible Landing Page Offers That Convert! | Creative Marketing & Social Media | Scoop.it
You think about all the things we have do as marketers, it's ultimately to get people to say "yes"! Yes to our landing page offers.

Via Penny Baldwin French
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Analyze your Facebook page | Likealyzer

Analyze your Facebook page | Likealyzer | Creative Marketing & Social Media | Scoop.it

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today! Did I mention it's free? Many thanks to Ian Cleary for the tip. LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world - Facebook.Our free of charge service will provide you with detailed information and explanation of identified issues, tips on how to address these issues and much more....


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Jeff Domansky's curator insight, August 16, 2013 1:17 PM

Get your review today! It's free? Many thanks to Ian Cleary for the tip. 

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Find Out Why Flickr Is Fab For SEO

Find Out Why Flickr Is Fab For SEO | Creative Marketing & Social Media | Scoop.it
As the SEO Specialist at Tillison I often get asked about new avenues businesses can explore to aid their SEO. Flickr is the latest avenue to be added to my suggested list.
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The Map to Infographic Success: Five Simple Steps [INFOGRAPHIC]

The Map to Infographic Success: Five Simple Steps [INFOGRAPHIC] | Creative Marketing & Social Media | Scoop.it
It’s easy to write a blog post, email newsletter or just share another NPO’s articles—but those can often get overlooked.
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7 Tips for Effective Marketing to Moms - Project Eve

7 Tips for Effective Marketing to Moms - Project Eve | Creative Marketing & Social Media | Scoop.it
Here are 7 tips that everyone on your marketing team should use as a blueprint for effectively marketing to moms.
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12 Ways for Brands to Engage on Social Media (And Actually Get Noticed)

12 Ways for Brands to Engage on Social Media (And Actually Get Noticed) | Creative Marketing & Social Media | Scoop.it
Engagement is the name of the game when it comes to social media. We all want fans who care and share.
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Content Curation Guide for SEO

Content Curation Guide for SEO | Creative Marketing & Social Media | Scoop.it

Via Marc Rougier, Jimun Gimm
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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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Web Design Tips and Tricks

Web Design Tips and Tricks | Creative Marketing & Social Media | Scoop.it
Real Content Marketing SH*T (Real #Content #Marketing SH*T http://t.co/qdQp5TZ1Iy via @pinterest thanks to @chasehoo and @97thfloor #rms)
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Getting the most from your Social Media time and efforts 2013. Part 1: Twitter. | Social Media Management & Viral Videos – Marketme

Getting the most from your Social Media time and efforts 2013. Part 1: Twitter. | Social Media Management & Viral Videos – Marketme | Creative Marketing & Social Media | Scoop.it
Social Media and Viral Video Marketing Specialists (Getting the most from your Social Media time and efforts 2013. Part 1: Twitter.
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How Buyers Make Decisions: A Multi-Step Process - Business 2 Community

How Buyers Make Decisions: A Multi-Step Process - Business 2 Community | Creative Marketing & Social Media | Scoop.it
How Buyers Make Decisions: A Multi-Step Process http://t.co/SbsnPfmADx #socialmedia
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5 Ways to Get More Out of LinkedIn | TIME.com

5 Ways to Get More Out of LinkedIn | TIME.com | Creative Marketing & Social Media | Scoop.it
There are plenty of new site features you can take advantage of in your quest to advance your career.
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Tommy Hilfiger Show to Take Digital Turn - Women's Wear Daily

Tommy Hilfiger Show to Take Digital Turn - Women's Wear Daily | Creative Marketing & Social Media | Scoop.it
Women's Wear Daily
Tommy Hilfiger Show to Take Digital Turn
Women's Wear Daily
The show's third digital element, “The Conversation,” will play out on more than 90 feet of screens streaming social media content from various platforms.
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The Basics of #Inbound Marketing

The Basics of #Inbound Marketing | Creative Marketing & Social Media | Scoop.it
When you partner with an inbound marketing firm, make sure that they have experience, but also they haven’t lost sight of three basic tenants of marketing.

Via Jerome Simon conseiller immobilier Montpellier
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Jerome Simon conseiller immobilier Montpellier's curator insight, August 30, 2013 3:19 AM

Les basiques de l'inbound revus à la lumière de la conférence Hubspot 2013

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LinkedIn Makes It Easier to Interact with Influencer Posts and Discover Thought Leaders

LinkedIn Makes It Easier to Interact with Influencer Posts and Discover Thought Leaders | Creative Marketing & Social Media | Scoop.it
LinkedIn introduced the exclusive "Influencer" category in late 2012, giving professionals the ability to follow the thoughts of the world's leading entrepreneurs, executives, philanthropists, and politicians.

Via The Fish Firm II, Steve Brown
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Luz Escutia López's comment, August 1, 2013 8:15 PM
Linkedin es una red muy útil para estar cerca de todos los profesionales