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The Case for Trends in Consumer Shopping Habits

Here is some research that will help you. Below, you’ll find e-commerce trends, data, and statistics reporting on exactly how Americans shop online. It will also show you why customers convert and why they don’t. And finally, you will get some ideas on who your business should be targeting on the various online channels.
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Some interesting research and data.
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Best Leadership ...13 Hacks that Contribute the Most Improvements

Best Leadership ...13 Hacks that Contribute the Most Improvements | Creative Marketing and Advertising | Scoop.it
Coach Mike Krzyzewski said leaders should be reliable without being predictable. They should be consistent without being anticipated. He certainly understood the leadership qualities of the best leadership, didn’t he? 
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Hacks to share.
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Visual Marketing Inspiration ... the Truths about 15 Remarkable Examples

Visual Marketing Inspiration ... the Truths about 15 Remarkable Examples | Creative Marketing and Advertising | Scoop.it
Are you focusing on the use of visual marketing inspiration within your social media posts? Want to know how visual marketing can help you stand out online? Sure you do … we all do.
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Some great examples here.
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Call To Action Landing Pages ... 10 Hints on How to Create Amazing Ones

Call To Action Landing Pages ... 10 Hints on How to Create Amazing Ones | Creative Marketing and Advertising | Scoop.it
The visitors will go to the page, and they will bounce off without subscribing, making a purchase, or checking out another piece of content on the website. Try a call to action landing page.
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How to create amazing landing pages.
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Guerrilla Marketing ... 7 Steps for Creating Mind-blowing Campaigns

Guerrilla Marketing ... 7 Steps for Creating Mind-blowing Campaigns | Creative Marketing and Advertising | Scoop.it
Guerrilla marketing take consumers by surprise, make an indelible impression, and pop up where and when people least expect it. 
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We love these tips.
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Dawn Liquid Advocacy Advertising Helps Wildlife

Dawn Liquid Advocacy Advertising Helps Wildlife | Creative Marketing and Advertising | Scoop.it
The power of persuasion and excellence are essential to making effective advertisements. The Dawn Liquid advocacy advertising has figured this out.
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They are doing it right, yes?
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Value Proposition Examples ... 6 Great Ones from This JetBlue Commercial

Value Proposition Examples ... 6 Great Ones from This JetBlue Commercial | Creative Marketing and Advertising | Scoop.it
Have you seen the latest JetBlue commercial design? Perhaps the best value proposition examples in a commercial I have ever seen.   
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You must see this video!
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Social Advertising ... Prudential Makes This Advertising a Difference Maker

Social Advertising ... Prudential Makes This Advertising a Difference Maker | Creative Marketing and Advertising | Scoop.it
Prudential marketing overcomes this dilemma with social advertising design as its power of persuasion. Does it have the power to encourage conversations?
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Lots to learn from these ads.
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Marketing Ideas... 6 Free E-books to Improve Your Ideation

Marketing Ideas... 6 Free E-books to Improve Your Ideation | Creative Marketing and Advertising | Scoop.it
I’ve been providing my readers useful, free information for years. Now I will fill a need for E-books to improve marketing ideas.
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Check out these ideas.
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Designing Brand Identity ... The Remarkable Spanish Bank Example

Designing Brand Identity ... The Remarkable Spanish Bank Example | Creative Marketing and Advertising | Scoop.it
Remarkable is a word many Godin fans and marketers are familiar with. Seth has written a lot about remarkable and designing brand identity.
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Check out this awesome video.
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Local Business SEO ... What All Small Businesses Ought to Know

Local Business SEO ... What All Small Businesses Ought to Know | Creative Marketing and Advertising | Scoop.it
Local business SEO helps with high converting traffic, but how to get them? Here is what all small businesses ought to know about local business SEO.
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Here are those vital elements needed to rank your website for local searches.
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Facebook Features... Are You Aware of these 10 Awesome Ones?

Facebook Features... Are You Aware of these 10 Awesome Ones? | Creative Marketing and Advertising | Scoop.it
Without being in the know, you could miss out on the latest awesome Facebook features, trends, or the latest way for your business to engage.
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It’s always the early adopters that benefit most from a new feature or hack.
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Content Marketer ... Winning Content from These 17 Tools

Content Marketer ... Winning Content from These 17 Tools | Creative Marketing and Advertising | Scoop.it
If I can find some free online content creation tools for the content marketer, something I'd otherwise have to pay for ... you guessed it -- I do it.  
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In my quest to find alternatives to the most sophisticated computer apps, I’ve come across a lot of free tools that help take my marketing up a notch while also save my team’s budget.
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Make Marketing Campaigns Successful by These 17 Greatest Secrets

Make Marketing Campaigns Successful by These 17 Greatest Secrets | Creative Marketing and Advertising | Scoop.it
Marketing has changed a ton in the last five years. Social media’s power is to make marketing campaigns successful. It has resulted in a massive shift in content marketing.
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Sharing my best.
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10 Examples of How Zappos Marketing Strategy Makes a Difference

10 Examples of How Zappos Marketing Strategy Makes a Difference | Creative Marketing and Advertising | Scoop.it
What makes Zappos marketing strategy stand out above the crowd? Cultivating relationships and social networks are certainly contributors. 
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Some great examples.
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Social Media Design Improvements by Avoiding These 8 Mistakes

Social Media Design Improvements by Avoiding These 8 Mistakes | Creative Marketing and Advertising | Scoop.it
Are social media design mistakes holding back your internet marketing? Social media design sounds simple enough doesn't it? But mistakes abound.
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Some awesome tips here.
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Utilize Brand Positioning in Your Market ... Key Tips

Utilize Brand Positioning in Your Market ... Key Tips | Creative Marketing and Advertising | Scoop.it
If you’re a marketer or an entrepreneur, you’ve probably heard about the need to utilize brand positioning. But is this concept too abstract and unclear?
Mike Schoultz's insight:
Look for a way for brand identity.
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Loyalty Marketing ... 6 Ways to Use Social Media for Small Business

Loyalty Marketing ... 6 Ways to Use Social Media for Small Business | Creative Marketing and Advertising | Scoop.it
Are you looking for the latest social media marketing tactics? We’ll share with you how we believe you can grow small business loyalty marketing.
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Interesting ideas to consider here.
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Small Business Branding ... 8 Rookie Mistakes to Avoid

Small Business Branding ... 8 Rookie Mistakes to Avoid | Creative Marketing and Advertising | Scoop.it
Have you ever defined your favorite brands and questioned why? It is a key exercise we often use with our clients. It helps to avoid rookie mistakes in small business branding.
Mike Schoultz's insight:
Don't want to make these, do you?
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Eye Watering Press Release ... the Truth about How to Write One

Eye Watering Press Release ... the Truth about How to Write One | Creative Marketing and Advertising | Scoop.it
But above all, you should try something to get press coverage for small business for marketing and public relations. Many companies still believe an eye watering press release begins and ends with a business event. Not so.
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Some useful ideas here.
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Marketing Design Elements ... Creative Lessons to Help You

Marketing Design Elements ... Creative Lessons to Help You | Creative Marketing and Advertising | Scoop.it
And the real measure of a creative marketing design is having customers remember and talk about them. Check these lessons out.
Mike Schoultz's insight:
Learning from others and their examples.
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Word of Mouth Marketing ... Check Out These Amazing Examples

Word of Mouth Marketing ... Check Out These Amazing Examples | Creative Marketing and Advertising | Scoop.it
In today’s socially networked marketplace, amazing word of mouth marketing examples have moved to the top of marketing campaign elements at your disposal.
Mike Schoultz's insight:
Learn from the best examples.
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Local Businesses ... Awesome Tips on How To Promote

Local Businesses ... Awesome Tips on How To Promote | Creative Marketing and Advertising | Scoop.it
Want to promote local businesses, without spending a small fortune? Here are some awesome ideas to stimulate your thinking.
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In this article, you’ll discover how to find and connect with micro-influencers who can help promote a local small business.
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Value Statement Examples ...12 Of the Best Business Ones

Value Statement Examples ...12 Of the Best Business Ones | Creative Marketing and Advertising | Scoop.it
Does your business have winning value statement examples? We have found many clients that cannot articulate their business value proposition examples.
Mike Schoultz's insight:
Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans. They don’t bother highlighting it on their site and in their marketing campaigns – or they don’t figure out what it is at all!
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Customer Persona ... How to Build One for Targeting Brevard County

Customer Persona ... How to Build One for Targeting Brevard County | Creative Marketing and Advertising | Scoop.it
We have written a lot on knowing customers. Today, we will explain how to build and employ a customer persona for targeting.
Mike Schoultz's insight:
Marketing personas will help you identify with your audience and better solve their problems. And when you solve their problems, everyone wins.
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