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Infographic: The Blogconomy and Blogging Stats

Infographic: The Blogconomy and Blogging Stats | Creative communication | Scoop.it

This infographic has some interesting data and statistics regarding blogging. For example, 61% of US consumers have made a purchase based on a blog post.

 

See the graphic for more..


Via Lauren Moss
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Jeff Domansky's curator insight, September 17, 2013 6:23 PM

Valuable reference point for bloggers. Another H/T to Lauren Moss for sharing it.

jmwakasege's curator insight, September 25, 2013 11:54 PM

Very detailed infographic to date about blogging.

Rosemary Davey's curator insight, September 30, 2013 6:53 AM

Looking forward to seeing how ENv2 changes this dynamic.

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10 Paradoxical Traits Of Creative People

10 Paradoxical Traits Of Creative People | Creative communication | Scoop.it
Creative people are humble and proud. Creative people tend to be both extroverted and introverted. Creative people are rebellious and conservative...

 

Mihaly describes ten traits often contradictory in nature, that are frequently present in creative people. In Creativity, Mihaly outlines these:

1. Creative people have a great deal of physical energy, but they're also often quiet and at rest.

They work long hours, with great concentration, while projecting an aura of freshness and enthusiasm.

2. Creative people tend to be smart yet naive at the same time.

“It involves fluency, or the ability to generate a great quantity of ideas; flexibility, or the ability to switch from one perspective to another; and originality in picking unusual associations of ideas. These are the dimensions of thinking that most creativity tests measure and that most workshops try to enhance.”

3. Creative people combine playfulness and discipline, or responsibility and irresponsibility...
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GoldenThread's comment, September 9, 2013 12:21 PM
"Playfulness and a certain doggedness" is an especially potent creative combination.
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Creative communication | Scoop.it
Why Do Some Ideas Spread?

Can any message be shaped to spread? A scholar offers tips to increase the odds.

A growing body of psychological research, a good deal of it from Berger himself, shows that certain principles reliably drive people to discuss and share things.

Vietnamese Americans make up an astounding 80% of California’s manicurists and 43% of manicurists nationwide. For anyone wondering why, the new book from Jonah Berger, Contagious: Why Things Catch On, has an answer. The trend started in the 1970s when the actress Tippi Hedren was volunteering her time with Vietnamese immigrants near Sacramento. The women admired her beautifully done nails, so she introduced them to her manicurist. Before long, these immigrants were learning the trade and, not needing much English to do the job well, building careers in the nail business. As word of these early adopters’ success spread, others in their community followed, and others followed those followers, until Vietnamese immigrants came to dominate the profession.

Tippi Hedren, the cool blonde with a warm heart, may be the most remarkable part of this story, but to focus on her role is to miss the point of Berger’s account — and, indeed, of his whole book. According to Berger, and in the words of sociologist and researcher Duncan Watts of Microsoft Research, Hedren was merely an "accidental influential," a player whose part in a word-of-mouth phenomenon may or may not have been pivotal. As Berger, who earned his PhD at the Stanford Graduate School of Business in 2007, tells his MBA students at Wharton, where he's an assistant professor of marketing, he may have been the first person to dine at a now-popular restaurant, but that doesn’t mean he’s responsible for the place’s success.


Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, April 2, 2013 9:34 AM

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 3, 2013 11:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Dr. Karen Dietz's comment, April 21, 2013 1:47 PM
Thanks for the shout-out Mike!
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The Top Benefits of Social Media Marketing [Infographic] - Pamorama | Social Media Marketing Blog

The Top Benefits of Social Media Marketing [Infographic] - Pamorama | Social Media Marketing Blog | Creative communication | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.
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Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC]

Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC] | Creative communication | Scoop.it

Seven of the ten most important factors in SEO ranking now come from social media.


An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.


Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.


Via Lauren Moss
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Panovus's curator insight, July 1, 2013 4:05 AM

Do you reach your audience via Social Media?Panovus know what works best.Learn more:http://goo.gl/krpHx

Andy Birkitt's curator insight, July 26, 2013 7:20 AM

A recent study by Searchmetrics has revealed just how important social media signals are to a strong SEO ranking and then produced the results as this really nice infographic.

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Need marketing automation? Start with the ecosystem | BtoB Magazine

Need marketing automation? Start with the ecosystem | BtoB Magazine | Creative communication | Scoop.it

Condensed...

 

So how did we do it, and what did we learn?

Air cover helps. Though the task was daunting at first, having the entire company behind you and a decent amount of money to make it all happen can help solve a lot of the problems you are going to face in the process.Humans first, machines second. Before I started looking for the right technologies, I looked for the right people. I hand-picked key talent: the smartest pair of digital marketing technologists in the company; a marketing automation and CRM integration "black belt"; a savvy couple of battle-tested marketers to run the demand center; three brilliant ex-editors/journalists to build a strong content foundation; a killer digital designer, and many more super support personnel.Internal navigation. A very experienced and disciplined project manager made a huge difference in our ability to move fast through the maze of privacy lawyers, IT security experts, IT infrastructure "police," data retention specialists and others who were assigned to make sure we didn't break anything while bolting on these new systems and processes.Assume marketing automation ignorance.  Before you embark on your marketing automation initiative, make sure you put a short, picture-heavy presentation together that clearly articulates what and why you are trying to do, and how fast your company can become irrelevant if you don't rapidly automate your marketing operations.Do your homework. Take your time to establish a rigorous selection process and clear, unambiguous selection criteria. Marketing automation technology has really matured recently, but when you consider your specific needs and business requirements you will immediately start to see a short list of vendors emerge.Support afterward. Buying a maintenance/technical support agreement from your vendor is a no-brainer. In addition, you will need an internal help desk to triage requests and inquiries from different users.

 


Via CYDigital
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CYDigital's curator insight, June 12, 2013 8:00 AM

If you needed a roadmap for a marketing automation implementation, this is it. More detail if you click-through. Well thought-out approach. We are especially interested in pointing out the skill sets that he brought to the table (see the italicized above).


  • See the article at www.btobonline.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


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How to Integrate Social Media With Your SEO Campaign

How to Integrate Social Media With Your SEO Campaign | Creative communication | Scoop.it

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.

 

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

 

Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

 

Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html


Via Antonino Militello
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Haifeng LIU's curator insight, August 4, 2013 10:44 PM

SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company

Wu Meng's comment, August 4, 2013 10:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.

In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website.
Joanna Hou's comment, August 19, 2013 7:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share
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20 Tips for using Twitter as part of your community engagement process | Bang The Table

20 Tips for using Twitter as part of your community engagement process | Bang The Table | Creative communication | Scoop.it

 

1.  Before diving in consider carefully where Twitter fits in your strategy.  Are the people you need to reach on Twitter? Do you have the resources to properly monitor and respond to an open platform like this? How are you going to use input from Twitter in your decision processes? Are you ready to handle community backlash if it comes? Deciding not to use Twitter is perfectly legitimate.  Don’t listen to anyone who tells you otherwise.

 

2.   Ensure you have permission to respond.  There is not much point in being on Twitter if you have to get each tweet signed off by 5 people in your organisational heirachy, you will never be able to be responsive enough.  Better in these circumstances just to listen and to communicate with other channels.

 

3.   Be conversational, join in, ask questions.

 

4.    Never get drawn into a fight. Make your point with a smile but always stay positive.

 

5.    Set some targets.  By all means, followers are good, but re-tweets, replies and favourites show your community are really hearing you.

 

6.    Build your following organically – there is no hurry. Following loads of people in the hope of attracting followers risks your online reputation and also risks you being heard by all the wrong people.

 

7.    Don’t waste your time or theirs.  If you are using Twitter to engage the community make sure you are really listening, engaging and responding – present and active throughout. - See more at: http://bangthetable.com/2013/06/02/20-tips-for-using-twitter-as-part-of-your-community-engagement-process/#sthash.6JfQgRlk.dpuf

GoldenThread's insight:

And remember "you can please some of the people, all of the time, or all of the people some of the time, but you can't please all of the people all of the time" so be true to your character, don't be a people pleaser.

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How Da Vinci-Like Thinking Helps You Imagine Future Success

How Da Vinci-Like Thinking Helps You Imagine Future Success | Creative communication | Scoop.it
Da Vincis belief that everything connects helped make him the 15th-century Italian Renaissance man we all admire today. And it was another legendary...
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Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Creative communication | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss
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Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

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A Beginners Guide to Content Marketing - Pamorama | Social Media Marketing Blog

A Beginners Guide to Content Marketing - Pamorama | Social Media Marketing Blog | Creative communication | Scoop.it
Content marketing improves brand loyalty, generates more sales leads and conversions, and costs 62% less than traditional marketing methods.
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Peter Sena - What Makes an Infographic Cool? - Blog About Infographics and Data Visualization - Cool Infographics

Peter Sena - What Makes an Infographic Cool? - Blog About Infographics and Data Visualization - Cool Infographics | Creative communication | Scoop.it

Guest Post by Peter Sena
Infographics, another problem solved through design.

 

Infographics were born... to take the complex and simplify it or capture it in a way where the viewer can easily draw conclusions from the information.


Via Jeffrey Jablonski, Ph.D., Antonios Bouris
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Don’t Do Business With Yourself | by Kirsten Jordan

Don’t Do Business With Yourself | by Kirsten Jordan | Creative communication | Scoop.it

 

A very wise executive leader I used to work with had a great question that he would ask – and I’ve totally adopted it with my teams.

 

“Are we doing business with ourselves?”


What he was really asking was, “Have we gone out and talked to our customers and vendors and business partners to figure out how we should handle this situation or problem?” OR are you just talking to yourselves?

How have you vetted this opportunity?Who have you interviewed or surveyed?Have you gathered new relevant data to support your direction?How have you tested your product, idea or solution?

Or are you sitting around talking to yourself, re-using data, convincing yourself what will and won’t work.

 

GoldenThread's insight:

We are often tempted to think that our clients will like the same things we like.  But, I have found that the most important actions to take if you want to communicate effectively, are to listen first, and challenge your assumptions!

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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Creative communication | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.


If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss
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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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Data is Worthless if You Don't Communicate It

Data is Worthless if You Don't Communicate It | Creative communication | Scoop.it
To be a better consumer of data, you also have to be able to tell people what it means.

 

There is a pressing need for more businesspeople who can think quantitatively and make decisions based on data and analysis, and businesspeople who can do so will become increasingly valuable. According to a McKinsey Global Institute report on big data, we'll need over 1.5 million more data-savvy managers to take advantage of all the data we generate.

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