Creative beans
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Creative beans
Creative ideas, marketing, social media, audience research, campaigns, digital, etc
Curated by Ashley Burns
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Goood Morning! Photographer Captures Stunning Mountain Landscapes From His Tent

Goood Morning! Photographer Captures Stunning Mountain Landscapes From His Tent | Creative beans | Scoop.it
Russian photographer Oleg Grigoryev demonstrates how priceless the experience of spending your night in a tent while travelling can be by documenting the stunning mountain views he sees every morning framed by the entrance of his brightly-coloured tent.
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Japan Has The Most Beautiful Manhole Covers In The World

Japan Has The Most Beautiful Manhole Covers In The World | Creative beans | Scoop.it
For the past few years, Japanese photographer S. Morita has traveled throughout Japan photographing an unexpected subject: manhole covers. The catch is that manhole covers in Japan tend to be absolutely beautiful. Japanese municipalities compete to adorn their manhole covers with beautiful and ...
Ashley Burns's insight:

These are the beautiful things you can notice ONLY when you're fully present in the moment. Good stuff.

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Manhattan Neighborhoods Turned Into Corporate Logos

Manhattan Neighborhoods Turned Into Corporate Logos | Creative beans | Scoop.it
One designer sees the city that never sleeps turning into a 24-hour Duane Reade.
Ashley Burns's insight:

I freakin love this!

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Buzz Beyond Facebook, Twitter: Gnip Pools Data from Tumblr, WordPress

Buzz Beyond Facebook, Twitter: Gnip Pools Data from Tumblr, WordPress | Creative beans | Scoop.it
Gnip will offer a combined data set featuring content from some of the web's most pervasive blog and commenting platforms.
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Social's Value Measured in Engagement Over Sales

Social's Value Measured in Engagement Over Sales | Creative beans | Scoop.it
Engagement is the leading metric US marketers use to measure their social marketing outreach and the primary goal of their social campaigns. Brand lift was also important, while increasing sales was a lesser priority, according to research.
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Why Your iPhone Addiction Is Snuffing Your Creativity | Fast Company | Business + Innovation

Why Your iPhone Addiction Is Snuffing Your Creativity | Fast Company | Business + Innovation | Creative beans | Scoop.it
Having a stimulation fix in your pocket isn't always the best for you. In praise of the power of boredom.
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Brand Stories Go Bold with Data | Data at Work - Advertising Age

Brand Stories Go Bold with Data | Data at Work - Advertising Age | Creative beans | Scoop.it
a look at four areas of data that marketers have tapped to showcase brand stories in novel ways without playing it "safe."
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Which Content Marketing Tactics Get the Best ROI? - eMarketer

Marketers are increasingly focused on content marketing—and are taking a hard look at which tactics are worth the time and effort.
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5 Things Every Creative Person Should Get (and Give) Starting NOW | Chase Jarvis Blog

5 Things Every Creative Person Should Get (and Give) Starting NOW | Chase Jarvis Blog | Creative beans | Scoop.it
As essential as food & water, all creatives (that's YOU) need these 5 things to consistently make great work. Good news, they're all free. These aren't holiday gifts, these are life requirements to become that artist you've always wanted to be.
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The World’s First 3D Printing Pen That Can Draw in the Air!

The World’s First 3D Printing Pen That Can Draw in the Air! | Creative beans | Scoop.it
Have you ever dreamed you could draw things in the air? Well now you can! 3Doodler is the world’s first and only 3D Printing Pen that draws in the air or on surfaces.
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Infographic detailing the significance in a logo's color.

Infographic detailing the significance in a logo's color. | Creative beans | Scoop.it
There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo.
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Three Lessons from Katie Cotton, Apple's Departing PR Boss

Three Lessons from Katie Cotton, Apple's Departing PR Boss | Creative beans | Scoop.it
Sometimes the best way to get good press is to treat reporters like the filthy scum they truly are.
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When Branding Is Too Good: A Cautionary Tale From New York's Citi Bike

When Branding Is Too Good: A Cautionary Tale From New York's Citi Bike | Creative beans | Scoop.it
Why would any other company want to join Citi as a sponsor?
Ashley Burns's insight:

Interesting case study about the power and unforeseen implications of branded sponsorships

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The 13 Most Important Design Lessons Of 2013

The 13 Most Important Design Lessons Of 2013 | Creative beans | Scoop.it
From why designers should learn to code to how not to run a Kickstarter campaign here's a cheat sheet to being great at your job in 2014.
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How "Minority Report" Designer Helped Create The Toy Car Of The Future

How "Minority Report" Designer Helped Create The Toy Car Of The Future | Creative beans | Scoop.it
When the engineers behind Anki began designing their robotic toy cars they turned to a well-known Hollywood designer for help.
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Russell Simmons' New Venture: Digital Marketing | Agency News - Advertising Age

Russell Simmons' New Venture: Digital Marketing | Agency News - Advertising Age | Creative beans | Scoop.it
first it was def jam, and then it was phat farm. now, russell simmons is launching his latest venture, narrative, in the advertising world.
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Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age

Social Media Does Matter in Marketing, Coca-Cola Says | CMO Strategy - Advertising Age | Creative beans | Scoop.it
coca-cola marketing exec wendy clark is defending social media in marketing following a company study suggesting "buzz" was hard to cash.
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Empowered

Empowered | Creative beans | Scoop.it

Digital Disruption is on everyone's mind. Netflix is replacing people's cable subscriptions. Simple apps like OpenTable and LoseIt! are displacing businesses like Zagat's and Weight Watchers. But if you want to understand why, you need to look back at the 80's and 90's and imagine you are an American manufacturer.

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How Serious Play Leads To Breakthrough Innovation

How Serious Play Leads To Breakthrough Innovation | Creative beans | Scoop.it

In Creative Intelligence, Bruce Nussbaum argues that building a space away from normal activity, where people trust each other and agree to behave by a different set of rituals, is key to enhancing a team’s creative capability

Ashley Burns's insight:
Play That Doesn’t Work

For some time, American society has viewed play as kid stuff; it’s been dismissed as trivial or marginalized as the territory of those lucky enough to work in creative fields or the arts. And there’s some truth to the misconception. For centuries, musicians, painters, and dancers have utilized the strategies of play to create masterpieces. In a recent Harvard Business Review article, the sculptor Richard Serra, known for his huge installations of sheet metal bent into spirals, ellipses, and arcs, explained his process: “In play you don’t foresee an end product. It allows you to suspend judgment. Often the solution to one problem sparks a possibility for another set of problems. . . . In the actual building of something you see connections you could not possibly have foreseen on that scale unless you were physically there.” Though there are countless ways of playing, play can be defined as tossing aside the rules of “regular life” for a period of time in order to follow new rules or try new possibilities. Play can exist within the structure of a formal game, but it doesn’t have to. (In fact, the words “play” and “game” are interchangeable in a number of languages, including German, though we separate the two in English.)

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Samsung Proves Its Viral Chops With Video for Washing Machines | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age

Samsung Proves Its Viral Chops With Video for Washing Machines | Viral Video Charts: Week's Top Brand-Driven Viral Ads - Advertising Age | Creative beans | Scoop.it
samsung proves that it is a master of the viral video by advertising possibly the least sexy product they make: a washing machine.
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United Arrows: MarionetteBot

TBWA Hakuhodo goes one step further and gets them to actually mimic passersby movements.
Ashley Burns's insight:

Kinet + Mannequins = Fun for everyone

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4 Ways To Amplify Your Creativity

4 Ways To Amplify Your Creativity | Creative beans | Scoop.it
The holidays are over, the weather is lousy, and we’re sober again. We made all kinds of New Year’s promises, but the big one that will change our careers, if not our lives, is the promise to ourselves to become more creative.
Ashley Burns's insight:

1. Assemble a creativity circle

2. Belong to a pivot circle

3. Conduct a creativity audit

4. Map your creativity

 

Bingo. Bango.

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