Creating Your "Brand Me"
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3 Marketing Myths That Are Costing You Sales - Forbes

3 Marketing Myths That Are Costing You Sales
Forbes
Not Creating a “Marketing Mix.” Creating great content is essential, says Baer – but it's not enough if people aren't already looking for your product or service.
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5 Branding Secrets To Share With Your Friends - Business 2 Community

5 Branding Secrets To Share With Your Friends - Business 2 Community | Creating Your "Brand Me" | Scoop.it
5 Branding Secrets To Share With Your Friends
Business 2 Community
Your personal brand exists, whether you do anything about it or not. It is composed of everything you do and say.
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How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy

How To Connect Your Business Objectives To An Effective Social Media Marketing Strategy | Creating Your "Brand Me" | Scoop.it

f you followed the Dachis Group’s Social Business Index, which “analyzes the effectiveness of strategies and tactics organizations employ to engage the market through social channels,” you’d know that Disney and the WWE are two of the most socially savvy brands out there. Apparently, people are still gaga for staged fighting and Donald Duck.


Via The Fish Firm II
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Jennifer Niebrugge's curator insight, July 21, 2013 11:35 PM

This is a great resource giving advice on how to effectively use social media tools to grow your business or your brand. The poster companies used here are Disney and WWE. "You may not be a multibillion dollar business with a killer mascot (at least not yet), but you can still do social like the best of them, so long as you connect your business objectives to an effective social media marketing strategy."

 

4 steps are provided to help businesses strategize their social media pursuits. I personally agree that being strategic about using social media is vital to the growth of a brand. It is not enough to just post an update on Facebook, but having goals and a plan to reach those goals can allow for much better results. 

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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Creating Your "Brand Me" | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.


Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."

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Dr. Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Dr. Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!