Creating Great Digital Content
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Creating Great Digital Content
How to be seen and heard in the digital world
Curated by StephanHardy
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Content Marketing 101: Writing for the Web

Content Marketing 101: Writing for the Web | Creating Great Digital Content | Scoop.it
Writing for the web requires much consideration in terms of what image you want to create in the eye of the user, however the only way to achieve this type of uniformity is by integrating the entire process with your content strategy.
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A useful article on web copywriting techniques, from the basics (stick to your subject) to the advanced (pyramid organisation). 

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Google's Eric Schmidt Says Hollywood's 'Storytelling Wins' in 'The New Digital ... - Hollywood Reporter

Google's Eric Schmidt Says Hollywood's 'Storytelling Wins' in 'The New Digital ... - Hollywood Reporter | Creating Great Digital Content | Scoop.it
Hollywood Reporter
Google's Eric Schmidt Says Hollywood's 'Storytelling Wins' in 'The New Digital ...
Hollywood Reporter
...
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Tomorrow's Internet needs what computers can't do: tell good stories.

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An example of what NOT to do to increase traffic and PR...

Check out this phoney article that contains a link to a blog writing service. Investing in SEO? Don't forget that online visitors are REAL PEOPLE, that want REAL content. It's so simple, but some people just don't get it.

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Basic HTML and strong writing skills = work as a digital copywriter

Basic HTML and strong writing skills = work as a digital copywriter | Creating Great Digital Content | Scoop.it

Don't know what to do with your degree in the humanities and knowledge of HTML? Digital copywriting! Here are a few opportunities in the USA.

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In the Non Profit Sector? Here's a Guide to Developing a Digital Licensing Agreement Strategy | CHIN's Professional Exchange

In the Non Profit Sector? Here's a Guide to Developing a Digital Licensing Agreement Strategy | CHIN's Professional Exchange | Creating Great Digital Content | Scoop.it

What is a digital content strategy? Why and how should non profit groups come up with one? Here's an introduction and practical guide for museums on how to develop a digital licensing strategy (including content on flickr, YouTube, and Facebook) and how to work out a licensing arrangement satisfactory to all involved parties.

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How do you choose a digital copywriter?

How do you choose a digital copywriter? | Creating Great Digital Content | Scoop.it
Professional SEO Copywriting Services – What They Are, And What They Aren't. When you type the words “seo copywriting” into Google, thousands of articles and provider websites come up. But how many of them are truly ...
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SEO Copywriting for User Experience

SEO Copywriting for User Experience | Creating Great Digital Content | Scoop.it
When you're writing a story or an article, you make sure to give your users a great read. You make sure that the story's great. The grammar is impeccable. The facts are all sorted out.
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Join the fight for access to digital content in public and university librairies!

Join the fight for access to digital content in public and university librairies! | Creating Great Digital Content | Scoop.it

Known as ReadersFirst, public and universities in Canada, the US and Europe have created an online petition calling for publishers and digital content distributors to provide improved access to e-books in libraries. The statement, known as the ...

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SAToGo : a free, web-based screen reader

Tired of Jaws? Try this free, online screen reader created by the AIR Foundation of Minneapolis. SAToGo is a web-based tool of interest anyone interested in improving the accessibility of digital content.

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Automakers and Facebook : Content-driven traffic wins out over ads

Automakers and Facebook : Content-driven traffic wins out over ads | Creating Great Digital Content | Scoop.it

Ford and other automakers are realizing that social media users don't like advertising. Spending money creating great content - and building a community - rather than on Facebook ads is a more cost-effective way to improve brand enhancement and increase website traffic. Will the Facebook business model work in the long run? I'm betting on another horse, personally...

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Coursera

Coursera | Creating Great Digital Content | Scoop.it

I'm not the only one interested in teaching about Internet, how search engines work and the impact on our society. HTML will be taught in elementary  sooner than we all think! Join the U of Michigan for this free, online course or, if you are in Switzerland, ask me for a workshop on the subject for your organization.  www.stephanhardy.com

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Creative Commons Licenses and Attribution: How To Embed Them Inside Your Digital Content | Content Curation World

Creative Commons Licenses and Attribution: How To Embed Them Inside Your Digital Content | Content Curation World | Creating Great Digital Content | Scoop.it
Robin Good: JISC provides a very well documented guide to the use of Creative Commons licences (also referred to as CC licences) which can greatly facilitate the copying, reuse, distribution, and in some cases, the modification of the original...
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