creating an effective communication mix.Measuring results against objectives
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Rescooped by Matthew Randrup from direct marketing and consumer engagement
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Social Business Strategies Are Becoming Table Stakes - Direct Marketing News

Social Business Strategies Are Becoming Table Stakes - Direct Marketing News | creating an effective communication mix.Measuring results against objectives | Scoop.it
Direct Marketing News Social Business Strategies Are Becoming Table Stakes Direct Marketing News The study aimed to uncover the challenges and opportunities associated with integrating social practices and technologies into current marketing and...

Via markpardington
Matthew Randrup's insight:

This article notes that 97% of people think that the company engaging with the consumer is important. The article illustrates that direct communications with the consumer is important. I found the article a bit limiting with its depth as it had a small amount of content. The article mentions the future of business and from our own perspective we can see how technology is changing that makes it easier to communicate and with this technology customers expect this communication in the modern business scene. Examples of success today through customer engagement are such as Wooho tax refunds whom used facebook to spread their brand through competitions and then used to page as an avenue for customer connection

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Sam Shen's comment, September 26, 2013 6:27 AM
Good article and good insight, Mark. Social media provides many chances for companies to engage a larger number of consumers. The better communication between customers and companies is the stronger the customer relation company can build. It is also a good way to improve the quality of product and service.
Markus Schobel's comment, September 26, 2013 6:27 AM
This artilce is an interesting read, it lets you understand how companies are trying to communicate with their customers and in this era the best method is to go "social"
jason boult's comment, September 26, 2013 6:49 AM
Mark, this was a well written review of this article. I definitely agree with your points but as social media gets bigger and bigger its possible that one day direct marketing wont be as effective as some of the older more personal tactics used such as mail marketing. Marketing over social media may get 'lost' in the crowd. That's my opinion. Still, social media is very effective for the time being.
Rescooped by Matthew Randrup from IMC : Creating an effective communication mix and measuring results against objectives.
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What can the giants of technology teach the high street?

What can the giants of technology teach the high street? | creating an effective communication mix.Measuring results against objectives | Scoop.it
What can a more modest retailer learn from Apple, in order to improve the experience of shoppers on the high street?

Via PHAM THU NGA
Matthew Randrup's insight:

This article Co-relates well with IMC. the article talks about how apple create a whole process around making the consumer feel like they have control over the technology not the other way round. The article mentions how important it is that the aim of apple is to always let the customer walk away with the problem being solved.We can see how apple designs their product to be consumer friendly. By applying their customer service skills with professionals to communicate with the consumer they are able to meet their customers needs.

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Shay Narsey's comment, September 26, 2013 5:36 AM
i agree with your insight matt and i feel it is important how you have mentioned the likes of apple will not let a customer walk away dissatisfied. this can create a good memory and even if they ever think of changing products they will remember apple has good instant back up service.
Markus Schobel's comment, September 26, 2013 6:35 AM
I agree with you matt, Consumers should always come I like how this article describes how apple has integrated themselves with their consumers
Markus Schobel's comment, September 26, 2013 6:35 AM
I agree with you matt, Consumers should always come I like how this article describes how apple has integrated themselves with their consumers
Rescooped by Matthew Randrup from Week 7; The power of ideas, integration across all media
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Effective multichannel marketing campaigns

Effective multichannel marketing campaigns | creating an effective communication mix.Measuring results against objectives | Scoop.it
There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.

Via Jillian Hor Maelynn
Matthew Randrup's insight:

The article talks about 6 multi-media companies that hat have used multichannel marketing to put their visual image across, The article also talks about how using the right combination of channels can helo your company reach the target consumer. Another thing that is noteworthy is the fact that there was a great response from the digital media as consumers would use social media to reach the suppliers. by doing this the producers are keeping their brand image at a good standard by getting their consumers involved with their company through this interaction that happens on the social site. It is also positive to see that this works well for the consumers themselves as well.

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Jacinda Alexander's comment, September 26, 2013 8:21 PM
I enjoyed reading this article about effective multichannel marketing. This article has discussed 6 companies that have used multichannel and have become successful. I agree with Victoria that by using various different marketing channels it will gain consumers attention and therefore the target market will work effectively.
Josh Leuenberger's comment, September 26, 2013 9:43 PM
@Curtis Milner I still think that integrating with consumers on a personal level is an extremely affective way of building a relationship with customers. Where customer response is involved, customer response can dramatically improve aspects of a product or service. A business may have an idea of how to develop and market a product. But may not specifically have a product or service that is attractive to a consumer. But a customer response can help with the improvement of this issue as the response or feedback can help adjust specific aspects of a product. In the end direct marketing can be the most affective way of gaining customers as it is something that the customer is most likely to want and therefore making it a successful idea.
James Bradley's curator insight, September 30, 2013 7:38 PM

This article showcases applications of how brands have used innovative ideas incorporating digital aspects of communication with physical presence to create a more rewarding experience for consumers. In doing so, these brands have created value for consumers while also increasing the coverage and brand equity through the campaigns mentioned. These campaigns successfully engaged consumers which created a creative way to communicate with each consumer participating but also the social network which consumers engaged with throughout the campaign.