Creating an effective communication mix. Measuring results against objectives.
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Developing Effective Marketing Communication Mix

Developing Effective Marketing Communication Mix | Creating an effective communication mix. Measuring results against objectives. | Scoop.it
Your marketing mix can put you in contact with a variety of customers if you create it with diversity in mind. You create your marketing mix from a combination of advertising, sales promotion, public ...
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Ashleigh Nicol's comment, September 26, 2013 10:17 PM
I used this article also, I agree that only a very basic outline is given to the reader and that these factors need to be elaborated on. I also agree that some of the mediums can be very costly and monitoring of money being spent is essential in ensuring you have a profitable marketing campaign.
Holly Adams's comment, September 27, 2013 12:11 AM
@yuhang. Good article choice, however could learn more about it but would have to look outside of this article. This is though a very good article for those who know nothing about the marketing mix and it's importance. I agree with the statement that more money does mean better marketing. It's often the more creative and cheaper advertising grabs the attention of the consumer. People want to see something different, that doesn't always mean advertising on a different avenue but it means making a creative form of advertise. Whether it be a catchy song or slogan or and image no one can get out of their head. That would be a successful way to use the marketing mix.
Shichi Zhong's curator insight, May 14, 2014 12:31 AM

Marketing Communication Mix is one of the most important issue not only in IMC but also in the whole marketing area. This is because nowadays people all use multi-functional tools to do everything. For marketers, they should also combine all different marketing strategies or tools to gain the consumers. "You create your marketing mix from a combination of advertising, sales promotion, public relations, direct marketing and interactive marketing. " This sentence is exactly represent the main idea about Marketing Communication Mix. Target Customer; Communication Channels; Cost Estimates; Measuring, these four elements are very important when developing effective marketing communication mix. Each element can play its own role to help marketers understand the market and then expand the market by mix all four elements together.

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Developing Effective Marketing Communication Mix | eHow

Developing Effective Marketing Communication Mix | eHow | Creating an effective communication mix. Measuring results against objectives. | Scoop.it
If you are contemplating a mix of marketing communications tools then you likely realize that using a variety of communications techniques can be more effective than using a "one-size-fits-all" strategy.
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