Creating an effective communication mix.
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3 Tips for Developing a Social Strategy with Jones House Creative

3 Tips for Developing a Social Strategy with Jones House Creative | Creating an effective communication mix. | Scoop.it
Like most things, social media marketing requires effort and smart planning. Many of our authors come to us feeling overwhelmed at the time and energy required to maintain multiple platforms - Facebook, Twitter, Pinterest, ...
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Francesca Perry's curator insight, September 25, 2013 7:11 PM

This article is particular relevant for today’s world. Today there is such intense marketing through social media nearly every company uses some aspect of social media and if a company doesn’t they are most probably going to be seen as a successful company. Although it has done wonders for most companies, the social media tools need to be used carefully and thoughtfully as it can become so easy for companies to overwhelm the customer with useless or irrelevant information leaving the customer feeling annoyed and created a negative opinion towards your brand. This article suggests carefully planning out what social media websites you are going to use and start planning ahead for holidays, specials, sales etc. this will help the content to be relevant and not be rushed onto the site and unorganized. The second tip is to try incentive marketing, occasionally offering them something tangible not only encourages their engagement, but builds your audience interaction as well. The overall goal should be to connect and retain your consumer’s attention. And the third piece of advice is to have a strong support team within the company dividing out the workload so each person can put in 100%.

Parambir Singh's comment, September 26, 2013 4:24 AM
I agree with Francesca’s insight that nowadays there is such an extreme marketing through social media virtually all the corporation practices certain traits of social media and if a business does follow that then they are perhaps going to be perceived as a successful business. While it has done miracles for numerous brands, the social media tools need to be used wisely and considerately because of the reason that it can become so easy for corporations to overpower the purchaser with inadequate or inappropriate information leaving the consumer mood irritated and formed a undesirable belief towards your brand. This article proposes the companies should sensibly plan the social media websites they are going to use and start preparation ahead for breaks, specials, auctions etc. this will help the content to be significant and not be hurried onto the location and messy.
Parl Harrington's comment, September 26, 2013 6:18 AM
I agree with Francesca’s idea on this insight, I think it is true that because social media marketing is widely used by almost every companies sometimes it can become too much and overwhelmed. Yes it has done wonders for many companies and organisations but not everyone reaches the same success. It’s all depending on how well you use it to make it an effective marketing tool, on the other hand it can create a negative reputation towards your brand. Marketers who uses social media marketing needs to ensure they plan their work properly to provide the best relevant and appropriate message for their campaigns. Giving irrelevant information is useless it doesn’t just cause annoyance for customers but a waste of money for the company at the same time.
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Marketing Execs Name Other Creative Companies They Admire - AdAge.com

Marketing Execs Name Other Creative Companies They Admire
AdAge.com
There certainly is a tremendous amount of creativity being articulated digitally, but I don't really believe its creative because it is digital.
Francesca Perry's insight:

This article has gathered interview questions from eight large corporations that have been effective in their marketing and advertising. The companies are Dominos, Crocs, Victoria’s Secret, Visa, Volkswagen of America, Pepsi, Pizza Hut and Toyota. These companies are all very successful brands and have been recognised for their creativity in their marketing and advertising campaigns. This is important to look at for IMC because it is a very important aspect of the IMC concept and if done correctly can create great success for the brand. Some of the main points that each person makes are the way they incorporate creativity into their team and ensuring that all team members are being creative and innovative. They all also state that they absolutely see a much stronger return when a powerful creative idea is at the centre of our communications. 

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Parambir Singh's comment, September 26, 2013 4:32 AM
Francesca’s insight about this article is very interesting and leaves the reader motivated to explore the topic. The article has collected interview questions from eight large companies that have been operative in their promotion and publicizing. The businesses are Dominos, Crocs, Victoria’s Secret, Visa, Volkswagen of America, Pepsi, Pizza Hut and Toyota. These corporations are all very famous and popular brands and have been renowned for their inspiration in their advertising and promotion drives. This is significant to gaze at for IMC since it is a very essential characteristic of the IMC theory and if done appropriately can generate great victory for the brand. Certain opinions that each individual makes are the way they combine creativity into their group and safeguarding that all team mates are being resourceful and pioneering.
Parl Harrington's comment, September 26, 2013 5:51 AM
This article interviewed important person for eight different campaigns which are Dominos, Cros, Victoria’s Secret, Visa, Volkswagen of America, Pepsi, Pizza Hut and Toyota. These brands mentioned are eight large and successful well known brands. They’re known for their advertisings via different methods hence the reason why it is important for IMC. They all have the same thought about creativity and ensure all their team members are being creative with their works. I think this is important, especially when creating an advertisement for their products because creativity could make it stand out from others and it could make the tagline or advertisement becomes more recognisable.
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Creative Corner: The “Who-What-What”: Advertising Strategy Made ...

Creative Corner: The “Who-What-What”: Advertising Strategy Made ... | Creating an effective communication mix. | Scoop.it
In the advertising business, where “The Strategy” has always held mystical significance, many thousands of person-hours have been devoted to refining how a strategy is developed. The goal is a document that puts everyone ...
Francesca Perry's insight:

This article is talking about how to create an effective advertising strategy and what he discusses I think is very relevant and is applied in IMC. He talks about how unity and order needs to be present when creating a marketing strategy, this is what IMC teaches us that all aspects of the communication message need to be similar and avoid confusion. He has created a strategy and calls it the “WHO-WHAT-WHAT”. It asks just three questions, WHO are we talking to? WHAT are they stressed about? WHAT can we do about that? The “Who” talks about the target audience the company is wanting to reach. The “What” is asking what needs are not been met by the company for the consumer and the further wants and needs the consumer is demanding. The last “What” addresses the strategy that the company is going to put in place to implement their strategic goals. They should be specific and realistic. I think this is a very good model that could be used in a large number of companies and links up to IMC very well.

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Parambir Singh's comment, September 26, 2013 4:43 AM
This article justifies that in order to create an efficient promotion approach and what the author talk over is very appropriate and is practical in IMC. The author talks about how harmony and order needs to be available while crafting a promotional stratagem, this is what IMC communicates, that all traits of the communication must to be alike and avoid misunderstanding. The author has formed a approach and calls it the “WHO-WHAT-WHAT”. It inquires just three demands, WHO are we talking to? WHAT are they worried about? WHAT can we do about that? The “Who” talks about the target market the business wants to touch. The “What” is asking what requirements are not been fulfilled by the company for the customer and the supplementary requirements and requests the customer is demanding. The last “What” points out the approach that the business is going to put in place to apply their planned objectives.
Parl Harrington's comment, September 26, 2013 6:00 AM
Well done Francesca, I think you have chosen your article really well. This is an interesting article and easy to understand the concept of creating a marketing strategy. I like the three questions the author has mentioned on who-what-what. It is so true and very simple to follow, who are we talking about which is who is our target market, what is not being met and needs to be done to satisfy customers needs and wants and the last what is the strategies the company is going to use and implement on to reach their goals. Very straight forward and relate to IMC really well 