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Italy: an economy based on free labour | London Progressive Journal

Italy: an economy based on free labour | London Progressive Journal | Creactivity | Scoop.it
Italy: an economy based on free labour: by Patrizia Bertini | London Progressive Journal: A non-partisan journal of the left.
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Creactivity
Creativity @ work ~ all about creativity and related topics. From funny to serious stuff.
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Measuring Digital Transformation

Measuring Digital Transformation | Creactivity | Scoop.it
…Because hands know more than you know!
Patrizia Bertini's insight:
No organisation would ever exist without people, because organisations are empty boxes unless they create dynamics and relationships that generate value for all actors involved – the customers and the employees. When thinking about digital transformation organisations should think customer experience, CSAT, NPS, CES, employee turnover, ROII, efficiency, operational models, internal processes, customer relationships. Because markets are conversations, and it has never been easier to have conversations with and about brands, giving customers a new power to discuss and determine the brands’ value. But at the same time, if brands engage in those conversations and empower employees by reviewing how those conversations are happening, where are they taking place, how the interaction is flowing, how both parts are feeling, the opportunities are massive.
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The meaning of 'creativity' is lost in corporate culture – lets save it

The meaning of 'creativity' is lost in corporate culture – lets save it | Creactivity | Scoop.it
Creativity is a term thrown about the workplace all too often. It bounces off the walls, flying over the heads of employees, and often fizzles out in a corner, without always having made the desired impact. It’s no wonder then, many employees switch off as soon as they hear the word. 80 percent of people …
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Understanding Digital transformation

What is Digital transformation? Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or p…
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Millennials are going beyond the individualistic BabyBoomers

Millennials are going beyond the individualistic BabyBoomers | Creactivity | Scoop.it
…Because hands know more than you know!
Patrizia Bertini's insight:
BabyBoomers proved to be mostly individualistic and inward looking, focusing mostly on their own comfort and condition. But on the other hand Millennials proved to have overcome the paradigm of individuality to embrace the best of globalisation, in the sense of a global ethical consciousness and the shared consciousness of being responsible for our present and future. What does this mean for brands? It means that the current paradigm we are building the whole Customer Experience theories and practices needs to be flexible and fluid to embrace the emerging value based paradigm that Millennials are bringing on the table. The rules of CX are going to change and will change fast.
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Ethiopia blocked social media for everyone because it’s “a distraction for students”

Ethiopia blocked social media for everyone because it’s “a distraction for students” | Creactivity | Scoop.it
After university entrance exams were cancelled because the questions were posted online, Ethiopia's government has responded by blocking access to social media. The ban applies to Facebook, Twitter, Instagram and Viber.  Despite perceived ulterior motives, authorities insist the government has the students' best interests at heart. "It's a temporary measure until Wednesday," Getachew Reda, a government spokesman, said. "Social medi

Via Pierre Levy
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Why Digital Transformation has nothing to do with Digital

Why Digital Transformation has nothing to do with Digital | Creactivity | Scoop.it
IDC predicts that 2016 will be shaped by digital transformation, with availability, capabilities and business needs being the biggest related issues IT leadership will face. With this announcement
Patrizia Bertini's insight:
There is no such thing as a digital organization, but there are organizations that are able to leverage technology to take advantage of the ongoing relationship they are establishing with the existent ecosystem of services, people, processes, policies, and strategies.
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Using LEGO Serious Play to boost collective creativity & increase trust

UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team m…
Patrizia Bertini's insight:
UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals.
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Peter Merholz: Organization Design for Design Organizations - CanUX 2015

Keynote from Canux 2015. How to build effective in-house teams.

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Why UX is not about design | UX | Creative Bloq

Why UX is not about design | UX | Creative Bloq | Creactivity | Scoop.it
User experience doesn't start with design, but informs it, explains Patrizia Bertini of Wipro Digital.
Patrizia Bertini's insight:

Good UX incorporates a deep and thorough understanding, an in-depth view of exactly who users are. This involves their behaviours, attitudes, expectations, latent needs and mental models.

In short, it requires research through product testing, hands-on experiences, focus groups, ethnographic studies, and data analysis. A successful UX project starts and ends with research and is characterised by a genuine and on-going interaction with people.

 
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The Zen of Not Knowing

The Zen of Not Knowing | Creactivity | Scoop.it

In the beginner’s mind there are many possibilities, in the expert’s there are few.

 


Via Kenneth Mikkelsen
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Kenneth Mikkelsen's curator insight, July 23, 2015 7:57 AM

We all want to be the one who knows. But if we decide we “know” something, we are not open to other possibilities anymore. And that’s a shame. We lose something very vital in our life when it’s more important to us to be one who knows than it is to be awake to what’s happening.


I also recommend that you read Not Knowing by Steven D Souza and Diana Renner and Richard Martin's blog post In Between



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Indeed, Companies Do Need Disruptive Customer Experience Technologies

Indeed, Companies Do Need Disruptive Customer Experience Technologies | Creactivity | Scoop.it
Here are five technologies that can potentially help companies improve customer engagement.
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Web Design is NOT Dead, You’re Just Talking About it Wrong

Web Design is NOT Dead, You’re Just Talking About it Wrong | Creactivity | Scoop.it

As web design professionals, we need to be careful about how we talk about what we do.

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How Old-School Management Kills Work Culture

How Old-School Management Kills Work Culture | Creactivity | Scoop.it

“ Early in my career, I had an encounter with a senior leader that left such a vivid impression on me that I can still remember it like it was yesterday. It was our first meeting as manager-employee.”

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Digital Transformation: Which KPIs?

What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant …
Patrizia Bertini's insight:
What is Digital Transformation? And how can it be measured? Many organisation think that spending and investing money into new technologies is enough to grant a successful Digital Transformation. Yet, despite the exponential increase in technology spending, only 1 in 8 companies are getting digital transformation right. Why is that? The first reason is the assumption that digital transformation requires technology: while technology is an enabler and supports the transformation of the organisation, only an appropriate change management approach and a focus on customer experience and the relationship organisations have with their customers and their employees can lead to positive transformations. In order to fully understand how an organisation is doing in the area of Digital Transformation, this deck provides some insights and a set of KPIs to support organisations to assess how they are doing and what to improve to be one of the few companies that are successfully achieving the full potential of digital.
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In Pursuit of Everyday Creativity

In Pursuit of Everyday Creativity | Creactivity | Scoop.it
Teresa M. Amabile describes the most compelling research trends around creativity and innovation. It suggests that 1) creative behavior of ordinary individuals is likely to become more important to the development of products and services, and 2) future studies should focus on such creative behavior—and related psychological states and environmental contexts—as it happens.
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The effects of Management Inertia on your Digital transformation

The effects of Management Inertia on your Digital transformation | Creactivity | Scoop.it
Investments in digital transformation are growing and according to ICD worldwide spending on digital transformation technologies will grow to more than $2.1 trillion in 2019. Brian Solis in his…
Patrizia Bertini's insight:
"a report by Capgemini highlighted that since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. This is not the symptom of an economical crisis, but the symptom of an organisational system that is not fit for purpose and a management that is unable to cope with change. The growth of technology investments is an indicator of the current confusion and the inability to identify the root causes that are shaking organisations. Many companies are buying the latest technology with the hope that it will magically digitally transformthe whole organisation and business. But things are not so simple. The assumption that Digital Transformation is about technology, is a dangerous and erroneous one."
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Why 'aha' moments don't drive sustainability innovation

Why 'aha' moments don't drive sustainability innovation | Creactivity | Scoop.it
From Apple to Levi's to Vistaprint, employee engagement is key.
Patrizia Bertini's insight:
Innovation typically isn’t the product of some random “aha” moment. Instead, it comes from a process that, if managed carefully, can engage employees, bring new opportunities, improve operations and create customer value..... Few employees are experts in every area, but soliciting their input into problems outside of their expertise can lead to new and innovative ideas. And those who come up with the most disruptive breakthroughs aren’t those who are entrenched — it’s new people looking at new information from a different set of lenses.
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Designing for a Connected World

Designing for a Connected World | Creactivity | Scoop.it
The field of UX design will never be the same. Once upon a time the Internet was something you could only access sitting in front of your computer, staring at your desktop. Then the mobile revol
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UX delivers strategy in action

UX delivers strategy in action | Creactivity | Scoop.it
The UX practices and mindsets are evolving. It's becoming clear that UX is not just about user validation, pixels, or wireframes. That's the old paradigm. UX is much more. UX permeates the whole de...
Patrizia Bertini's insight:

Because UX is not anymore about the pure function, as in the old usability and user testing days, but it’s about the experience. It's not about the what can be done, but it's all about the how it feels.

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The UX Mindset: a quest for values and meanings | Patrizia Bertini | LinkedIn

The UX Mindset: a quest for values and meanings | Patrizia Bertini | LinkedIn | Creactivity | Scoop.it
UX is a mindset that connects strategy and design through the understanding of what is valuable and meaningful both for the users and the organisatio
Patrizia Bertini's insight:

UX represents a paradigm shift that requires organisations to understand people's mind sets, their expectations, their attitudes, and behaviours to be able to identify the most effective way to engage with them and deliver value through experiences. 

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Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View #sdl

Value Cocreation and Service Systems (Re)Formation: A Service Ecosystems View #sdl | Creactivity | Scoop.it

Via Andrew Karpie

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Rescooped by Patrizia Bertini from Digital Transformation
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Digital Transformation: Reimagining the User Experience

Digital Transformation: Reimagining the User Experience | Creactivity | Scoop.it
Employees increasingly expect the user experience at work to be as user-friendly as software at home, so CIOs today must provide a better user experience.

Via Andy Thompson
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Rescooped by Patrizia Bertini from Personal & collective knowledge management
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About Collective Intelligence - How Does it Emerge ?

About Collective Intelligence - How Does it Emerge ? | Creactivity | Scoop.it
( RECOMMENDED!     REBLOGGED FROM NESTA.org.uk       Collective Intelligence: How does it Emerge ? This paper discusses the cognitive, social and technological prerequisites for collective intellig...

Via Pierre Levy
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UX Is Not About Design

UX Is Not About Design | Creactivity | Scoop.it
In UX the product or service is a means to a goal. It’s a functional, seamless form that performs an action in the least evident and invasive way, improving people’s lives. In the long debate between form and function in design, UX goes a step further because its aim is to hide function in form, and form in an interaction delighting the user. UX is all about understanding, anticipating and providing solutions that, through invisible and subtle interactions, seamlessly integrate with the user’s world.by Patrizia Bertini European Director of Research & Insights, Wipro Digital @LegoViews Lots of discussions revolve around the concept of user experience (UX). The biggest misconception is that UX is a fancy synonym or rebranding of design. UX is not about design, however, but about the knowledge that informs the design process. The focus of UX […]
Patrizia Bertini's insight:

In UX the product or service is a means to a goal. It’s a functional, seamless form that performs an action in the least evident and invasive way, improving people’s lives. In the long debate between form and function in design, UX goes a step further because its aim is to hide function in form, and form in an interaction delighting the user. UX is all about understanding, anticipating and providing solutions that, through invisible and subtle interactions, seamlessly integrate with the user’s world.

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