The Tuesday Takeaway
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MediaPost Publications Baseball, A Game Of Stats, Needs Better Numbers 07/23/2013

MediaPost Publications Baseball, A Game Of Stats, Needs Better Numbers 07/23/2013 | The Tuesday Takeaway | Scoop.it
Baseball, A Game Of Stats, Needs Better Numbers - 07/23/2013
Mike Rudzki's insight:

Entertainment, July 23, 2013 TTT: According to a Harris Poll, the percentage of people that follow baseball has been falling.  What are MLB franchises doing to combat this trend?

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Coach.com’s rules for content | Shop.org Blog

Coach.com’s rules for content | Shop.org Blog | The Tuesday Takeaway | Scoop.it
At Shop.org's Online Merchandising Workshop, executives from Coach shared an inside before-and-after look at the strategy behind its refreshed website.
Mike Rudzki's insight:

CPG, July 23, 2013 TTT: Coach's management comment on the strategy used to re-design their website.  In particular, they are still in the process of user testing and gathering data.  

Article Contact Info in Data.com:

- Tracey Strauss, VP of e-commerce

- Colleen Stokes, VP & Creative Director

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2013 Retail Industry Outlook Survey | KPMG | US

2013 Retail Industry Outlook Survey | KPMG | US | The Tuesday Takeaway | Scoop.it
2013 Retail Industry Outlook Survey
Mike Rudzki's insight:

CPG, July 23, 2013 TTT: With a new CEO, McCain is re-focusing their product development efforts towards the potatoe category. How are they gathering consumer insights to drive new product development. PDF link here: http://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/consumer-currents-issue-15.pdf.

Contact Info in Data.com: Karl Adams, VP of R&D

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Lancôme Canada spurs Web sales via mobile campaign - Mobile Commerce Daily - Newsletter Archive

Lancôme Canada spurs Web sales via mobile campaign - Mobile Commerce Daily - Newsletter Archive | The Tuesday Takeaway | Scoop.it
Mike Rudzki's insight:

CPG, July 23, 2013 TTT : What type of research is driving Lancome's decision to develop such cross channel platforms for their customers?

Contact info in SF: Jean-Francois Gagne, Director of Market and Consumer Intelligence.

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Appliance Brands Are Diving Into Digital This Summer

Appliance Brands Are Diving Into Digital This Summer | The Tuesday Takeaway | Scoop.it
KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties.
Mike Rudzki's insight:

CPG, July 23, 2013 TTT: KitchenAid is significantly increasing their marketing efforts, both through traditional channels and online.  Possible time for IC or IS?

Article Contact Info in Data.com: Cynthia Soledad, Sr. Dir KitchenAid Brand.  

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Is PayPal’s mobile payments strategy stalling out? - Mobile Commerce Daily - New York

Is PayPal’s mobile payments strategy stalling out? - Mobile Commerce Daily - New York | The Tuesday Takeaway | Scoop.it
Mike Rudzki's insight:

Technology, July 23, 2013 TTT: PayPal may be spinning it's wheels when it comes to it's mobile payment platform. Are they conducting consumer research to further develop their mobile payment platform? IS candidate?

Contact info in SF: Ekta Sahasi, Dir of Research & Innovation.

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Facebook's Long-Serving U.S. Sales Chief Tom Arrix to Depart

Facebook's Long-Serving U.S. Sales Chief Tom Arrix to Depart | The Tuesday Takeaway | Scoop.it
One of Facebook's longest-serving executives, Tom Arrix, announced today
that he's leaving the company.

Mr. Arrix joined Facebook in 2006 and was the company's VP-global
marketing solutions for the U.S., leading the domestic sales team.
Mike Rudzki's insight:

Technology, July 23, 2013 TTT: Will there be a change in how FB collects insights? 

FB contacts in SF

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MediaPost Publications Marriott, United Partner For Loyalty Rewards 07/22/2013

Marriott, United Partner For Loyalty Rewards - 07/22/2013
Mike Rudzki's insight:

Travel, July 23, 2013 TTT: Marriott teams up with United Partner for loyalty rewards. How else is Marriott attempting engage their customers? 

Article Contact Info in Data.com. Ed French, Senior VP, Marriott Rewards.

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TripAdvisor Names Anne Bologna VP-Marketing

TripAdvisor Names Anne Bologna VP-Marketing | The Tuesday Takeaway | Scoop.it
anne bologna has spent 25 years working in agencies, such as fallon, toy and at mdc. now she's going to be a vp-marketing at tripadvisor.
Mike Rudzki's insight:

Travel, July 23, 2013 TTT: Trip Advisor is the midst of releasing a new TV campaign to increase brand awareness.  How else are they engaging their customers or non-customers?

Article Contact Info: Anne Bologna, VP-Marketing, http://www.linkedin.com/profile/view?id=9270797&authType=NAME_SEARCH&authToken=XWit&locale=en_US&srchid=500302171374153909997&srchindex=1&srchtotal=5&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A500302171374153909997%2CVSRPtargetId%3A9270797%2CVSRPcmpt%3Aprimary

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Local Ad Shops Dine Out As State Health Exchanges Start to Advertise

Local Ad Shops Dine Out As State Health Exchanges Start to Advertise | The Tuesday Takeaway | Scoop.it
as target date nears under affordable care act, states from new york to california ramp up education campaigns to explain costs, eligibility to consumers.
Mike Rudzki's insight:

Insurance, July 23, 2013 TTT: As October 1st, 2013, approaches, the 1st day of the Affordable Care Act, insurance companies are scrambling to educate customer about their health care insurance options before the online exchanges launch.  Would an IC help insurance companies understand how educate people are about insurance? 

Article Contact Info: 

- Mike Deering, Dir of Media & PR, Blue Cross & Blue Shield of Illinois, http://www.linkedin.com/pub/mike-deering/1/5b6/313 ;

- Michael Gerrish, Corporate & Marketing Communications at Wellmark, http://www.linkedin.com/profile/view?id=559881&authType=NAME_SEARCH&authToken=UILW&locale=en_US&srchid=500302171374586215620&srchindex=1&srchtotal=15&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A500302171374586215620%2CVSRPtargetId%3A559881%2CVSRPcmpt%3Aprimary

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News Release | Consumers Energy

News Release | Consumers Energy | The Tuesday Takeaway | Scoop.it
Mike Rudzki's insight:

Utilities, July 23,2013 TTT: Consumers Energy's Energy-Efficiency porgrams are catching on through out their customer base and saving customers millions of dollars. With such a program in place are they listening to their customers to ensure they are communicating with them effectively as a means to further improve on the success of the program?

Article Contact Info in Data.com: Patti Poppe, VP of Customer Experience & Relations. 

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GoPro: Erik Roner Antenna Hop

Shot 100% on GoPro HERO® cameras from ‪http://GoPro.com. Erik Roner takes us to the top of a precarious antenna before B.A.S.E. jumping off. Check out the "R...
Mike Rudzki's insight:

A Moment of Zen, July 23, 2013 TTT: Just a quick vid to get your blood flowing.  

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Automakers Like Video, But Still Pour Gas On TV For Big Product Launches

Automakers Like Video, But Still Pour Gas On TV For Big Product Launches | The Tuesday Takeaway | Scoop.it
carmakers find tv remains the best way to bow a new line even as most other measured media falls out of vogue.
Mike Rudzki's insight:

(Smartbrief)(Transportation): A look into ad spending in the automotive industry.

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At the National Geographic Store, careful testing has made a big impact | Shop.org Blog

At the National Geographic Store, careful testing has made a big impact | Shop.org Blog | The Tuesday Takeaway | Scoop.it
Nat Geo's Jill Dvorak shared the company's lessons and fundamentals learned through constant website testing at Shop.org's Online Merchandising Workshop.
Mike Rudzki's insight:

Media, July 23, 2013 TTT: What type of apparatus is NG using to test the effectiveness of their website?

Contact Info in SF:

- Jill Dvorak, Director for Merchandising & Markeing, http://www.linkedin.com/in/jillsalomon

- Julie Milleson, Director Brand Marketing & Consumer Engagement, http://www.linkedin.com/profile/view?id=2071941&authType=name&authToken=Fgyj&trk=prof-sb-browse_map-name

 

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MediaPost Publications Cottonelle Repackages Flushable Dry Wipes 07/17/2013

MediaPost Publications Cottonelle Repackages Flushable Dry Wipes 07/17/2013 | The Tuesday Takeaway | Scoop.it
Cottonelle Repackages Flushable Dry Wipes - 07/17/2013
Mike Rudzki's insight:

CPG, July 23, 2013 TTT: Cottonelle is launching flushable dry wipes in an attempt to get people using moist wipes instead of toilet paper for their behinds. Have they been gathering consumer insights prior to launching this product, do they have consumer validation?

Article Contact Info: Craig Dunphey, Senior Brand Manager at Kimberly-Clark, http://www.linkedin.com/pub/craig-dunphey/2b/545/614

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How About An Angus Beef Hot Pocket? Brand Reinvents After 30 Years

How About An Angus Beef Hot Pocket? Brand Reinvents After 30 Years | The Tuesday Takeaway | Scoop.it
hot pocket partners with food network chef as it touts better ingredients with a revamped sandwich and transparency campaign.
Mike Rudzki's insight:

CPG, July 23, 2013 TTT: What type of consumer insight gathering is Netsle executing to drive their advertising strategies? 

Article Contact Info in Data.com: Kevin Holmes, Brand Manager.

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http://www.marketingmag.ca/news/marketer-news/can-best-buys-geek-squad-sell-toothpaste-83747

Mike Rudzki's insight:

Retail, July 23, 2013 TTT: Best Buy Canada is now selling health care products through their e-commerce website, http://www.bestbuy.ca/en-CA/category/viva-personal-care/viva_personalcare.aspx.  Has this initiative been suported by consumer insights?  

Article Contact Info in Linked in: Aliya Reynolds, Director of Brand Marketintg, http://www.linkedin.com/in/aliyakara

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Family Dollar Hires Sam's Club Exec | Path to Purchase Institute, the leaders in shopper marketing

Mike Rudzki's insight:

Retail, July 23, 2013 TTT: With a new merchandising manager, will Family Dollar be revamping their product selection? If so, are they using consumer insights to drive their new product selection? Article Contact Info: Jason Resier, VP of Merchandising, http://www.linkedin.com/profile/view?id=23313413&authType=NAME_SEARCH&authToken=Bdtq&locale=en_US&srchid=500302171374074520730&srchindex=2&srchtotal=5&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A500302171374074520730%2CVSRPtargetId%3A23313413%2CVSRPcmpt%3Aprimary

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Retailer's Renovation Is Private-Equity Boon

Retailer's Renovation Is Private-Equity Boon | The Tuesday Takeaway | Scoop.it
Restoration Hardware Holdings Inc. is turning into a bonanza for its private-equity owners.
Mike Rudzki's insight:

Retail, July 23, 2013 TTT : Has Restoration Hardware's growth been fueled in party by consumer insights?  What are their consumer insight research gathering capabilities? 

Contact info in SF: Chrystal Boone, Marketing Leader.

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New PlayStation 4 Ad Lets Users Bid on Video Game Characters' Costumes, Props

New PlayStation 4 Ad Lets Users Bid on Video Game Characters' Costumes, Props | The Tuesday Takeaway | Scoop.it
Like what you saw in "Greatness Awaits," the first commercial for the
highly-anticipated PlayStation 4 gaming console?
Mike Rudzki's insight:

Technology, July 23, 2013 TTT: An example of how Playstation is engaging gamers. IS potential?

Contact info in SF: Mike Daudet, Head of Research

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MediaPost Publications Mini Lines Up First Global Campaign 07/19/2013

MediaPost Publications Mini Lines Up First Global Campaign 07/19/2013 | The Tuesday Takeaway | Scoop.it
Mini Lines Up First Global Campaign - 07/19/2013
Mike Rudzki's insight:

Transporation, July 23, 2013 TTT: Head of Mini Marketing, Tom Salkowsky, comments on Mini's first global ad campaign.  

Article Contact Info on SF:Thomas Salkowsky, Head of Marketing, http://www.linkedin.com/pub/thomas-salkowsky/a/2b0/538

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MediaPost Publications Mercedes-Benz Taps Top Instagram Shutterbugs For CLS 07/18/2013

MediaPost Publications Mercedes-Benz Taps Top Instagram Shutterbugs For CLS 07/18/2013 | The Tuesday Takeaway | Scoop.it
Mercedes-Benz Taps Top Instagram Shutterbugs For CLS - 07/18/2013
Mike Rudzki's insight:

Transportation, July 23, 2013 TTT: Mercedes is engaging their target market in many different ways. A community may help them take this a step further.  

Article Contact Info: Bernhard Glaser, VP of Marketing U.S

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U.S. Bank drives mobile payments strategy with Square integration - Mobile Commerce Daily - Payments

U.S. Bank drives mobile payments strategy with Square integration - Mobile Commerce Daily - Payments | The Tuesday Takeaway | Scoop.it
Mike Rudzki's insight:

Finance, July 23, 2013 TTT: How is U.S Bank driving their product development strategy? Are they engaging with their customer?

Article Contact Info in Data.com: Dominic Venturo, CIO of payments services. 

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California Is Proof That Energy Efficiency Works : Greentech Media

California Is Proof That Energy Efficiency Works : Greentech Media | The Tuesday Takeaway | Scoop.it
The state’s model can help meet the president’s climate goals.
Mike Rudzki's insight:

Utilities, July 23, 2013 TTT: This report was completed by the Natural Resources Defense Council (NRDC), an American environmental group. A IC may help focus their efforts.  

Article Contact Info in Data.com: Devra Wang, Director, California Energy Program, Energy & Transportation.

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GoPro: Director's Cut - Shark Riders

Shot 100% on the new Dive Housing & HD HERO2® camera from http://GoPro.com The Director's Cut dives deeper into the world of a bird and a fish, Roberta Manci...
Mike Rudzki's insight:

A Moment of Zen, July 23, 2013 TTT: Feel like riding a shark now?  Where is this video filmed? 

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